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--- name: suede-marketing-ideas description: "Suede-affiliated marketing ideation using a structured tactic library scored for stage, audience fit, effort, cost, evidence, and risk. Use when the user is stuck, wants options, or needs a shortlist of growth tactics before committing to a plan. NOT FOR: a comprehensive roadmap (use suede-marketing-plan), channel execution (use the relevant public Suede skill), or unattended recurring workflows (use suede-marketing-loops)." metadata: version: 2.0.0 --- # Suede Marketing Idea Prioritizer Suede turns a broad tactic library into a bounded shortlist scored against the user's audience, stage, evidence, capacity, cost, and risk. The goal is not to label 139 ideas "proven"; it is to identify which few deserve validation in this specific situation and which should be deferred or rejected. ## How to Use This Skill **Check for product marketing context first:** If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. When asked for marketing ideas: 1. Ask about their product, audience, and current stage if not clear 2. Suggest 3-5 most relevant ideas based on their context 3. Provide details on implementation for chosen ideas 4. Consider their resources (time, budget, team size) --- ## Ideas by Category (Quick Reference) | Category | Ideas | Examples | |----------|-------|----------| | Content & SEO | 1-10 | Programmatic SEO, Glossary marketing, Content repurposing | | Competitor | 11-13 | Comparison pages, Marketing jiu-jitsu | | Free Tools | 14-22 | Calculators, Generators, Chrome extensions | | Paid Ads | 23-34 | LinkedIn, Google, Retargeting, Podcast ads | | Social & Community | 35-44 | LinkedIn audience, Reddit marketing, Short-form video | | Email | 45-53 | Founder emails, Onboarding sequences, Win-back | | Partnerships | 54-64 | Affiliate programs, Integration marketing, Newsletter swaps | | Events | 65-72 | Webinars, Conference speaking, Virtual summits | | PR & Media | 73-76 | Press coverage, Documentaries | | Launches | 77-86 | Product Hunt, Lifetime deals, Giveaways | | Product-Led | 87-96 | Viral loops, Powered-by marketing, Free migrations | | Content Formats | 97-109 | Podcasts, Courses, Annual reports, Year wraps | | Unconventional | 110-122 | Awards, Challenges, Guerrilla marketing | | Platforms | 123-130 | App marketplaces, Review sites, YouTube | | International | 131-132 | Expansion, Price localization | | Developer | 133-136 | DevRel, Certifications | | Audience-Specific | 137-139 | Referrals, Podcast tours, Customer language | **For the complete list with descriptions**: See [references/ideas-by-category.md](references/ideas-by-category.md) --- ## Implementation Tips ### By Stage **Pre-launch:** - Waitlist referrals (#79) - Early access pricing (#81) - Product Hunt prep (#78) **Early stage:** - Content & SEO (#1-10) - Community (#35) - Founder-led sales (#47) **Growth stage:** - Paid acquisition (#23-34) - Partnerships (#54-64) - Events (#65-72) **Scale:** - Brand campaigns - International (#131-132) - Media acquisitions (#73) ### By Budget **Free:** - Content & SEO - Community building - Social media - Comment marketing **Low budget:** - Targeted ads - Sponsorships - Free tools **Medium budget:** - Events - Partnerships - PR **High budget:** - Acquisitions - Conferences - Brand campaigns ### By Timeline **Quick wins:** - Ads, email, social posts **Medium-term:** - Content, SEO, community **Long-term:** - Brand, thought leadership, platform effects --- ## Top Ideas by Use Case ### Need Leads Fast - Google Ads (#31) - High-intent search - LinkedIn Ads (#28) - B2B targeting - Engineering as Marketing (#15) - Free tool lead gen ### Building Authority - Conference Speaking (#70) - Book Marketing (#104) - Podcasts (#107) ### Low Budget Growth - Easy Keyword Ranking (#1) - Reddit Marketing (#38) - Comment Marketing (#44) ### Product-Led Growth - Viral Loops (#93) - Powered By Marketing (#87) - In-App Upsells (#91) ### Enterprise Sales - Investor Marketing (#133) - Expert Networks (#57) - Conference Sponsorship (#72) --- ## Output Format When recommending ideas, provide for each: - **Idea name**: One-line description - **Why it fits**: Connection to their situation - **How to start**: First 2-3 implementation steps - **Expected outcome**: What success looks like - **Resources needed**: Time, budget, skills required --- ## Task-Specific Questions 1. What's your current stage and main growth goal? 2. What's your marketing budget and team size? 3. What have you already tried that worked or didn't? 4. What competitor tactics do you admire? --- ## Boundaries - Do not claim a tactic fits, is proven, or will grow revenue without current evidence and explicit scoring. - Do not launch campaigns, publish content, spend money, contact prospects, or create accounts without authorization. - Do not treat brainstormed ideas as a plan, forecast, commitment, or completed experiment. - Do not decide budget, risk tolerance, brand claims, or channel priority when required context is missing. ## Routing - Use `suede-marketing-plan` to turn selected ideas into a sequenced roadmap. - Use `suede-marketing-loops` for approved recurring workflows. - Use `suede-programmatic-seo`, `suede-competitors`, or `suede-emails` for channel execution. - Use `suede-free-tools` for engineering-as-marketing and `suede-referrals` for referral mechanics.