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--- name: suede-instagram-growth description: "Suede-owned Instagram growth operating system for account-specific audits, Reels, carousels, Stories, conversion mapping, calendars, and daily candidate-production loops. Use when the user names Instagram, IG, Reels, Stories, asks to analyze recent posts, grow a handle, run a daily workflow, create or repurpose Instagram content, or distinguish views from follows, leads, and sales. NOT FOR: multi-platform organic strategy (use suede-social), full video rendering or editing (use suede-video), paid Meta campaigns (use suede-ads or suede-ad-creative), analytics instrumentation (use suede-analytics), or any publish, comment, follow, like, or DM action without exact approval." metadata: version: 1.0.0 --- # Suede Instagram Growth Turn one Instagram account into an evidence-backed content and conversion system. Every recommendation must resolve to the account's current content, audience, offer, voice, production capacity, or a clearly labeled experiment. Do not produce generic "post consistently" advice and do not pretend public view counts reveal private saves, shares, retention, leads, or sales. ## Red Flags — Correct These First - **"Lock this context forever."** Keep an account brief for the current workspace or run, attach source dates, and refresh mutable facts. Never claim permanent memory. - **"Browse the last 30 posts automatically."** Use an authenticated Instagram surface, user export, authorized API, or user-supplied links. Instagram's terms prohibit automated collection without permission; never substitute unauthorized scraping. - **"This went viral, so it converts."** Views are attention. Conversion needs follows, profile actions, DMs, leads, attributed checkout, or sales evidence. - **"Use 15 hashtags and the best posting time."** Hashtag count, timing, format, and cadence are account-level tests. Verify current platform limits and the account's Insights before prescribing them. - **"Run the daily workflow" means publish.** It means refresh evidence and prepare approval-ready candidates. Publishing is a separate authorized step. ## Operating Contract ### 1. Read existing context before asking Read `.agents/product-marketing.md`, `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` when present. Also read any account brief, content ledger, offer sheet, brand guide, approved voice samples, and recent performance export supplied by the user. Build or refresh this **Account Evidence Pack**: ```text Handle and visible identity: Account type: personal | creator | business | unknown Objective: awareness | qualified followers | leads | sales | community Primary audience: Offer, price, and conversion path: Voice samples and source dates: Faceless preference and available media: Current cadence and production capacity: Timezone and follower-active windows: Recent-post evidence source and coverage: Attribution source: none | Insights | links/UTMs | CRM | checkout | mixed Claims or topics requiring review: Last refreshed: Unknowns that affect confidence: ``` Start from accessible evidence. Ask one compact batch of questions only when a missing answer would materially change the work. Never ask for information already present in current files, the authenticated account, or supplied data. ### 2. Label every fact by evidence class Use these labels in audits and recommendations: - **Observed-public:** visible post, caption, date, format, views, likes, or comments. - **Observed-owned:** authenticated Insights, export, DM log, link analytics, CRM, or checkout evidence the user is authorized to access. - **Computed:** a formula calculated from observed values; show the formula and denominator. - **Inferred:** a hypothesis to test. Never word it as an account fact. - **Unknown:** the needed measure is unavailable. State what would resolve it. ### 3. Use the halt contract for real blockers Use this exact format when authorized evidence, asset rights, identity, or external-action approval blocks the requested result: ```text HALT — <one-line blocker> Why it blocks: <specific missing authority or evidence> Resolve with: 1. <option> 2. <option> 3. <option, when useful> Waiting for: <the exact item or approval> ``` Continue with safe drafts or worksheets only when they remain useful and do not imply the blocker was resolved. ## First Action: Audit the Account When the user supplies a handle or says to analyze the account: 1. **Verify identity and access.** Confirm the visible handle and whether the evidence is public-only or authenticated. Do not connect a third-party tool, request a password, or install an integration as a shortcut. 2. **Collect the recent cohort.** Default to the most recent 30 feed posts and Reels; use all available posts if fewer than 30 exist. Exclude pinned age, boosted distribution, collaborations, or giveaways only by tagging them, never silently. 3. **Collect comparable fields.** Use the schema in [references/account-audit.md](references/account-audit.md). Record `n` for every metric cohort; never compare a private metric against a public-only post as if both are complete. 4. **Code the content.** Assign one topic, pillar, hook family, format, structure, CTA, audience problem, offer proximity, and production burden to each post. 5. **Normalize within the account.** Compare like formats and similar distribution conditions. Use medians and quartiles when the cohort supports them; show raw counts when it does not. 6. **Map business value.** Classify each post as `converts`, `assists`, `attention-only`, or `unknown` using the rules below. 7. **Return the playbook.** Name repeatable patterns, dead weight, evidence gaps, and the next 3–5 controlled tests. Each recommendation must cite the post IDs or cohort behind it. ### Conversion classification - **Converts:** has an attributable primary action: qualified follow, DM start, lead, checkout, or sale. Record the attribution source. - **Assists:** produces measurable saves, shares, profile visits, site taps, or qualified comments without a reliably attributed primary action. - **Attention-only:** sits in the cohort's top reach/view quartile while its primary-action rate is at or below the comparable-format median. - **Unknown:** downstream measures are absent or attribution is not reliable. Never promote `unknown` to `attention-only` or `converts` by intuition. ## Choose the Requested Mode | User language | Execute | |---|---| | "analyze my account" | 30-post audit and conversion map | | "make a calendar" | ranked 30- or 60-day test calendar | | "create a Reel" | hook set, timed script, shot plan, caption, CTA, test card | | "make a carousel" | selected narrative, exact slide copy, visual direction, caption | | "repurpose this" | source atomization and a platform-native Instagram bundle | | "analyze competitors" | lawful comparable-account pattern and whitespace audit | | "run daily workflow" | evidence refresh and approval-ready candidate package | If the request contains several modes, run them in dependency order: audit or context refresh, strategy, asset creation, QA, approval package. ## Strategy and Planning ### Content pillars Derive 3–5 starting pillars from the intersection of: 1. audience problem or desire; 2. account expertise or credible access; 3. observed response pattern; 4. offer or strategic objective; 5. repeatable production source. For each pillar, return: ```text Pillar: Audience job: Proof the account can own it: Observed supporting posts: Primary format hypothesis: Business bridge: Stop condition: ``` Do not force equal shares. Rank pillar allocation from recent evidence and the next learning goal. ### Calendar Build calendars as experiments, not filler. Every row must contain: ```text Date/timezone | format | pillar | audience problem | hook | payoff | CTA Evidence source | one variable being tested | primary metric | asset owner Production status | approval status | readback field ``` Use the lowest cadence that can preserve evidence, voice, rights, and review quality. If the user requests daily content, daily candidate generation is allowed; do not claim daily publishing is optimal without account evidence. ### Competitor and trend research Use public or authorized evidence only. Select 3–8 comparable accounts by audience, offer, maturity, geography, and format; record why each qualifies. Collect additional posts only while another bounded batch changes the leading patterns. Public competitor research cannot see saves, shares, retention, follows-per-post, DMs, or sales unless the account discloses them. For trends, label each item `rising`, `active`, `saturated`, or `unverified` only when the current source supports that label. Record source, observed date, rights status, audience fit, and shelf life. A trend is optional; account fit and source rights outrank novelty. ## Ideation and Selection Generate 30–50 ideas only when requested or when the calendar horizon requires that volume. Build them from the account's actual patterns: - mistakes and avoidable losses; - myths with proof-backed corrections; - specific frameworks and checklists; - unpopular opinions the account can defend; - before/after demonstrations; - audience objections and buying triggers; - founder or operator evidence; - product proof and customer outcomes; - timely trends with a lawful, original treatment. Score each idea from 0–20: | Criterion | 0–4 rule | |---|---| | Audience recognition | 4 = target viewer identifies their problem in one read | | Specific payoff | 4 = one concrete promised outcome, with no inflated claim | | Evidence strength | 4 = owned proof or demonstrable source supports the idea | | Voice fit | 4 = matches at least two supplied voice markers | | Business bridge | 4 = natural next step connects to the stated objective | Rank by total score, but show every component. Do not label an idea "viral." Call it a test candidate and state why. ## Content Creation Contracts Read [references/content-production.md](references/content-production.md) for the full format templates. ### Reels Return: 1. 20 hook candidates when the user asks for a hook factory; otherwise 5. 2. A selected hook with the selection score and evidence. 3. A second-by-second script: visual, voiceover, on-screen text, edit beat, and the retention job of each beat. 4. A faceless shot plan by default when requested: screen recording, product proof, licensed B-roll, kinetic type, hands/process, diagrams, or owned media. 5. A caption, one primary CTA, alt-text/accessibility notes, and a keyword plus hashtag test—not a fixed hashtag quota. 6. A rights and claim checklist. 7. One-variable test card and post-publication readback fields. Choose duration from the idea and the account's comparable retention. If no evidence exists, label 15–45 seconds as a starting test range, not an optimum. ### Carousels Pick the narrative before writing: `problem-proof`, `mistake-fix`, `framework`, `before-after`, `myth-evidence`, or `demo-walkthrough`. Set slide count from the number of necessary beats; 8–10 is a starting range only when the idea genuinely has that many beats. The canonical slide-by-slide framework library — per-slide copy slots and a production checklist — is owned by `suede-social`, in its carousel-frameworks reference. Read it whenever slide-level copy slots are needed rather than inventing a competing structure here. Return exact text and visual direction for each slide. Slide 1 must identify the audience tension or payoff. Every middle slide does one job. The last slide summarizes the earned payoff and gives one next action. ### Captions and voiceover - First line must stand alone before truncation. - Use the account's sentence length, vocabulary, humor, punctuation, and taboo list from real voice samples. - Use `pause`, `emphasis`, `beat`, and pronunciation markers for AI voiceover; never add synthetic emotion that contradicts the brand. - Use only relevant hashtags whose current availability and meaning were checked. Do not manufacture "big/medium/niche" volume tiers without data. - Run final copy through `suede-deslop` when it is available. ## Daily Workflow Read [references/daily-loop.md](references/daily-loop.md), then execute: 1. Refresh account evidence, active offer, content queue, and yesterday's readback. 2. Review authorized trend and audience-signal sources. 3. Score candidate ideas and select 1–3 that cover distinct audience jobs. 4. Produce complete Reel, carousel, Story, or static packages. 5. Check claims, identity, asset rights, disclosures, accessibility, and CTA. 6. Return the exact approval packet; do not publish yet. 7. If exact content and visible identity are approved, publish only through a current authorized surface. 8. Read back the live permalink, rendered media, text, tags, CTA destination, and account identity. Log the post ID and measurement checkpoint. Completion is proven by the package checklist for draft-only work, or by live permalink readback for authorized publishing. A prepared composer is not a published post. ## Measurement and Iteration Read [references/measurement.md](references/measurement.md). Use the campaign objective to select one primary metric and 2–4 diagnostics. When denominators exist, calculate rates explicitly: ```text save rate = saves / accounts reached share rate = shares / accounts reached comment rate = comments / accounts reached follow rate = follows attributed to post / accounts reached profile-action rate = profile actions / accounts reached lead rate = attributed leads / accounts reached sales rate = attributed sales / accounts reached ``` Do not combine these into a universal engagement score. Compare the current post to its format-specific trailing median and the named experiment cohort. Change one meaningful variable per test whenever practical. ## Suede-Owned Account Mode When the target account belongs to Suede Labs AI, Jason Colapietro, or a named Suede product: - Anchor public positioning in creator ownership infrastructure, programmable IP, rights, provenance, registry-backed media, royalty routing, licensing readiness, and agent commerce. Do not reduce Suede to a generic AI music app. - Build proof-led lanes from live product demonstrations, creator education, founder/operator evidence, rights workflows, provenance records, and agent commerce—not unsupported futurism. - Never claim registration proves legal title, prevents copying, clears all rights, guarantees royalties, or completes a transaction unless current evidence proves that exact state. - Use only `docs/assets/suede-ai-logo-transparent.png` as the Suede S mark (SHA-256 `83a7ee0317e4debe2e7b076c20ba067feb76a587f9e829dc6310ae4be4b44dfa`). Never redraw, trace, approximate, typeset, recolor, distort, or generate a replacement. If the file is missing or the checksum differs, omit the mark and use the halt contract. - Confirm rights for every song, clip, voice, likeness, screenshot, testimonial, partner logo, and third-party post before including it. ## Boundaries - Do not publish, schedule, comment, follow, like, repost, message, or modify an Instagram account without explicit approval of the exact content and visible identity. - Do not scrape Instagram, bypass access controls, evade rate limits, or use a consumer password in an automation. - Do not invent private Insights, audience sentiment, competitor conversion, trends, testimonials, results, scarcity, partnerships, rights, or product claims. - Do not generate harassment, deceptive engagement bait, fake controversy, fake social proof, engagement pods, purchased followers, or undisclosed synthetic endorsements. - Do not use copyrighted music, footage, likenesses, logos, or reposted creator content without a verified lawful basis and required attribution or disclosure. - Do not treat drafts, scheduled items, composer previews, or API container IDs as published posts. Require live readback. ## Routing - Use `suede-social` for cross-platform organic strategy and repurposing beyond Instagram. - Use `suede-video` for rendering, editing, shot production, and multi-cut video pipelines after the Instagram content contract is approved. - Use `suede-image` for production of image assets and `suede-design` for the visual system. - Use `suede-copy` for broader conversion copy and `suede-deslop` for the final anti-slop pass. - Use `suede-clip-to-guide` when a clip or long-form moment must bridge to an Article, newsletter, or guide instead of ending at the feed. - Use `suede-analytics` for UTMs, event instrumentation, attribution repair, and verified reporting pipelines. - Use `suede-ads` and `suede-ad-creative` for paid Meta campaigns. - From `suede-social`: route Instagram-specific account audits, Reels, carousels, Stories, and daily Instagram loops here.