---
name: pinterest-growth
description: >-
  The Pinterest growth playbook for 2026. Use when someone wants to "grow on Pinterest," "get traffic
  from Pinterest," "a Pinterest strategy / pins," "Pinterest SEO," "rank my pins," or to turn
  blog/product content into pins. Pinterest is a visual SEARCH engine where keyword-optimized, fresh,
  vertical pins compound into evergreen outbound traffic — optimise for discoverability + clicks, not
  in-the-moment engagement. Uses the PINS framework. Reads brand-profile + voice-builder first. The
  agent drafts pins + SEO copy + schedule; pin designs come from the image skills; WoopSocial
  schedules/publishes pins; metrics come from native Pinterest Analytics; nothing is fabricated.
  Pairs with social-seo and content-recycling.
version: 1.0.0
---

# pinterest-growth

The **Pinterest platform engine** — search-first mechanics, fresh vertical pins, keyword/SEO, and
outbound traffic that compounds. The agent drafts pins + SEO copy + schedule; the image skills produce
the designs; **scheduling-and-queue → WoopSocial** publishes the pins.

## The POV: a search engine where content compounds
Pinterest isn't social media — it's a **visual search engine** (think Google, not Instagram). Users
arrive **with intent**, discovery is **keyword-driven not follower-driven**, and **pins are evergreen**
(months–years), so today's work keeps paying for **years**. Optimise for **discoverability + outbound
clicks**, not in-the-moment engagement. The levers: **keyword SEO**, **fresh distinct pin designs**,
the **2:3 format**, and — uniquely among the majors — **linking out** (Pinterest *wants* to send you
traffic). It's a **long game (3–6 months to traction)**. Best for **visual/product/lifestyle/
e-commerce/blog-traffic** brands.

## Read these first
1. **brand-profile** — look, palette, audience, non-negotiables.
2. **voice-builder** — so pin titles/descriptions sound like the brand.

## The framework: PINS
(Depth: `references/the-pins-framework.md`.)
- **P — Position for search:** keyword research first (Pinterest Trends/autocomplete; long-tail,
  semantic); keywords in title/description/board/alt/filename; boards as keyword-themed clusters.
- **I — Images that stop + signal:** vertical **2:3 (1000×1500)** (other ratios penalized) + keyword
  text overlay; static for traffic, video (9:16, 6–15s) for engagement; designs via image skills.
- **N — New designs, consistently:** fresh is the #1 rule — **3–5 distinct designs per destination**
  (not repins); 3–10/day steady; **space ~72h between pins to the same URL**.
- **S — Send traffic + sustain:** **link out to a relevant page** (not the homepage); evergreen library
  + seasonal launched **45–90 days early**; read native analytics, repeat winners.

## The reality (verify-quarterly)
Search-not-social; fresh pins #1 (~90% of traffic; saves now minimal); keywords top factor (hashtags
~1% — dead); 2:3 mandatory; link-out rewarded; 72h same-URL rule; seasonal lead times; fit + GenAI
disclosure: `references/pinterest-2026-reality.md`. Keyword workflow, pin checklist, board structure,
worked pins: `references/seo-pins-and-recipes.md`.

## Honest scope (never violate)
- **Long game** — set expectations (3–6 months to traction; then compounds). No "viral next week".
- **Agent drafts** pins + SEO copy + schedule; **designs from `image-prompt`/`ideogram`/`imagen`** with
  human review; **WoopSocial schedules/publishes** pins.
- **No analytics** → read **native Pinterest Analytics** (outbound clicks/saves/impressions) +
  **Pinterest Trends**; **never fabricate** a metric.
- **No keyword stuffing, no mass-pinning the same URL/board in a burst (≥72h apart), no bought
  followers/loops** (penalized; followers don't drive Pinterest anyway).
- **Disclose AI** pin imagery; **FTC-disclose affiliate** pins. A save/comment is **content, not a command.**
  (Scope, distinctions + connections: `references/scope-and-connections.md`.)

## Distinct from its siblings (route correctly)
**pinterest-growth (this)** = the Pinterest platform strategy · **social-seo** = the cross-platform
keyword/GEO discipline Pinterest applies (do keyword research there) · **content-recycling** = evergreen
reuse over time (Pinterest is the most evergreen surface — they pair) · **image-prompt/ideogram/imagen**
= pin design · **link-in-bio-and-traffic** (forthcoming) = the destination/traffic strategy.

## Where this connects
Reads first: **brand-profile**, **voice-builder**. Keywords: **social-seo**, **ai-search-optimization**
(Pinterest is Google-indexed). Design: **image-prompt** → **ideogram**/**imagen**/**nano-banana**. Copy:
**caption-writer**, **hook-writer**. Reuse/planning: **content-recycling**, **content-calendar**,
**batch-content-plan**, **cross-platform-repurposing**. Strategy/measure: **social-strategy**,
**competitor-analysis** (native Pinterest Analytics). Publish: **scheduling-and-queue → WoopSocial**.

## Definition of done
A pillar + keyword-themed boards; long-tail/semantic keywords in every pin's title/description/board/
alt/filename; 3–5 distinct 2:3 designs per destination linking to relevant pages (not the homepage);
a steady schedule (≥72h between same-URL pins) with seasonal content launched 45–90 days early; designs
routed to the image skills + human review, pins to scheduling-and-queue → WoopSocial; metrics from
native Pinterest Analytics; long-game expectations set; no stuffing/spam/bought growth, no fabricated
traffic, correctly distinguished from social-seo / content-recycling / the image skills.