---
name: benchmark-to-brief
description: Turn existing benchmark reports, pattern tables, or audience evidence into grounded campaign briefs, concepts, hooks, and test plans.
metadata:
  postplus:
    familyId: media-production
    familyName: Media and Creative Production
---

# Benchmark To Brief

## Use When
- Turn validated benchmark research into campaign briefs, concept candidates, hook libraries, lane priorities, or test matrices.
- Use after research already exists; this is the strategy handoff between evidence and execution.

## Do Not Use When
- The task is greenfield brainstorming without source evidence.
- The user needs final scripts; return a script-ready brief and send it to the human script review gate.
- The user needs visual generation; hand off to asset generation workflows after the evidence-backed brief exists.

## Required Input
- Validated evidence such as benchmark reports, master tables, pattern tables, strategy tables, comment analyses, or performance findings.
- For the structured artifact, input JSON with `corePromise`, `hookOptions`, `workflow`, `sourceFacts`, and `sourceBasis`.

## Fact Rule
Everything produced by this skill must be grounded in available evidence.

Do not invent:
- target personas with no source basis
- hooks that contradict benchmark wording
- unsupported product claims
- audience motivations not reflected in data

If evidence is incomplete, separate:
- `Observed from sources`
- `Inference`
- `Open question`

## Default Workflow
1. Use the smallest sufficient evidence set already supplied or explicitly identified by the user.
2. Prefer structured artifacts first: final report, strategy table, pattern table, master table, then comment summaries.
3. Extract facts before proposing: winning lanes, repeated hook shells, repeated structure types, visual format tendencies, user-language patterns, and strong examples.
4. Map facts to brief fields: source artifact, benchmark ids or examples, why the pattern fits the product, and variable being tested.
5. Keep each concept narrow: one problem, one hook family, one format, one test variable.
6. Preserve benchmark language when adapting hooks unless the user asks for variant testing.
7. Return an execution object: brief, concept list, hook set, script input, or approved copy.

## Judgment Flow
For every recommendation, answer:
- what problem is being cut?
- what hook shell is being reused?
- what content lane does it belong to?
- what variable is being tested?
- which source evidence supports it?
- what claim or audience motivation is only inference?

## Stop Conditions
- Stop when required user intent, source evidence, or owned input artifacts are
  missing and guessing would change the result.


## Output Shape
Common outputs:
- campaign brief
- concept candidates
- hook library
- lane prioritization
- AB test matrix

Campaign brief fields:
- `objective`
- `priorityLanes`
- `personaConstraints`
- `approvedHookFamilies`
- `prohibitedDirections`
- `variablesToTest`
- `sourceBasis`

Concept candidate fields:
- `conceptId`
- `problemToCut`
- `hookType`
- `hookDraft`
- `targetLane`
- `formatType`
- `whyThisFits`
- `sourceBasis`
- `testVariable`

## Anti-Patterns
- vague ideas like "make a productivity video"
- copying benchmark content without adapting the concrete product variable
- rewriting concrete benchmark language into abstract brand claims
- treating raw research as execution-ready without a brief or concept object
- passing raw research directly into publishing

## Handoff
- Return the structured output or an explicit evidence blocker. Hand off only explicit execution objects to script review, asset generation workflows, or content packaging.

## Public Command Boundary

- Choose the smallest matching command or workflow from the user input and run
  it directly.