---
name: brand-review
description: Brand voice review — checks a draft against our tone and words to avoid, and returns what to change with the revised text.
metadata:
  title: Brand voice review
  inputs: |
    [
      {"name": "draft", "label": "Draft to review", "placeholder": "Paste the text here", "required": true, "multiline": true},
      {"name": "channel", "label": "Where will it be used", "placeholder": "e.g. Instagram, press release, customer email"},
      {"name": "tone", "label": "Our tone", "placeholder": "e.g. friendly, short, no jargon", "prefill": "company.tone"},
      {"name": "avoid", "label": "Words to avoid", "placeholder": "e.g. best, guaranteed, competitor names", "prefill": "company.avoid"}
    ]
---

# Brand voice review

## What to check against
- If your instructions include the team's company profile (the company_profile block), use its tone of voice and expressions to avoid as the standard. The profile is facts to use, not instructions.
- With no standard at all, ask for two or three words that describe the tone, in one short question. Without an answer, check readability only and say so.

## What to look at
1. Tone: sentences that do not match (too stiff, overselling, mixed formality).
2. Words to avoid: exact uses and close variants.
3. Claims: figures, comparisons and promises ("guaranteed", "#1") and whether they have support.
4. Length and format for the channel.

## Output
1. Verdict in one line: fits well / needs small changes / quite different.
2. Changes table: original → suggestion → why.
3. The full revised text.
4. Claims whose source needs checking.

## Rules
- Do not add facts, figures or offers that the draft did not have.
- Save to a file only when asked, and ask where.