---
name: cta-language-systems
description: "Make action labels explain what happens next."
---

# CTA Language Systems

Use this skill to make every action label tell users what happens next.

## Workflow

1. Inspect the requested copy/content, intended action, source facts and brand conventions; expand to IA, forms or metadata only if affected.
2. Read [CTA Language Systems Guide](references/cta-language-systems-guide.md) before changing headings, sections, CTAs, metadata, labels, or UI copy.
3. Draft from evidence: real product/service facts, proof, objections, user tasks, and constraints.
4. Replace generic claims with specific language or remove them.
5. When implementing copy, inspect its affected rendered desktop/mobile states for wrapping and clarity. Copy-only output does not require site changes.

## Scoped execution

Apply the [shared web contract](../website-operating-rules/references/scoped-web-contract.md) once when execution crosses phases; reuse it if already read. Load only the specialist guidance relevant to the requested surface and deliverable.