---
name: ad-copy-generator
description: Writes high-converting ad creative and copy variations for Meta (Facebook and Instagram), TikTok, Google Search, YouTube, and LinkedIn ads using direct-response frameworks, respecting each platform's character limits and policies, and organizes them into an A/B test matrix. Use when the user asks for ad copy, ad creatives, ad scripts, headlines, or paid-social or PPC campaign text.
---

# Ad Copy Generator

Ads that stop the scroll, speak to one person and drive one action.

## 1. Brief

Product or offer, price, target audience (personas), **main pain and desire**, proof (reviews, numbers, guarantees), objections, campaign goal (awareness, traffic, leads, sales), platforms, and the landing page URL.

## 2. Angles (pick 4–6, then write variations for each)

Pain-agitate-solve · Desired outcome · Social proof / testimonial · Us vs them · Objection crusher · Urgency or offer (only if real) · Founder story · "How it works" demo · UGC-style.

## 3. Platform specs

| Platform | Output per angle |
|---|---|
| Meta (FB/IG) | Primary text: hook in the first 125 characters, short and long version · Headline ≤ 40 characters · Description ≤ 30 characters · CTA button |
| TikTok / Reels ads | A 15–30 second UGC script: hook (0–3s) → problem → product demo → proof → CTA, with on-screen text and shot list |
| Google Search (RSA) | 15 headlines of ≤ 30 characters and 4 descriptions of ≤ 90 characters, with the keyword in some headlines and pin suggestions |
| YouTube | A 6s bumper, plus a 15–30s skippable script with the brand and hook in the first 5 seconds |
| LinkedIn | Intro text of ≤ 150 characters to avoid truncation, a headline, and a B2B outcome plus proof |

**Count the characters** and show the count for every limited field.

## 4. Test matrix

A table of angle × hook × visual concept with a hypothesis and the primary metric (CTR, CPC, CPA, ROAS). Recommend starting with 3–5 creatives per ad set and **changing only one variable** per test.

## Rules

- Follow ad policies: no false or unprovable claims, no fake scarcity, no "before/after" images for health or weight, no personal-attribute phrasing ("Are you overweight?"), and the required disclaimers for finance or health.
- Use only the proof and numbers the user provides.
- Keep the message consistent with the landing page.