--- name: engagement-routine description: >- Use to design a sustainable engagement routine — the operating system that turns the engagement craft into a daily/weekly habit. Run when the user asks how to keep up with comments/DMs, how much time to spend engaging, when to engage, how to build an engagement habit/system/cadence, or how to engage without burning out. Reads brand-profile/social-strategy. Built on the verified 2026 reality: replying in the golden hour (first ~15-20 min) and daily engagement windows (e.g. ~20 min morning + ~20 min afternoon) drive reach and relationships; comments/DMs outweigh likes; proactive commenting on ICP/leaders borrows audience; and scheduling your content frees the time to actually engage. Covers the daily/weekly cadence and time-boxing, triage (golden-hour comments -> DMs -> complaints -> proactive comments; the right people over vanity), mapping engagement to a goal, and — importantly — sustainability/anti-burnout boundaries (notification discipline, set response windows, not 'always on'), since ~46% of social pros consider quitting over stress. The flywheel tie-in: use WoopSocial to batch and schedule content (scheduling-and-queue, batch-content-plan) to free the time, then spend it on genuine engagement. ADVISORY and honest: WoopSocial publishes posts but has no comment/DM/inbox surface and no analytics, so the human engages in-app via native notifications and the agent DRAFTS replies/comments via reply-and-comment-writer; never automates or fakes engagement. Pairs with reply-and-comment-writer (the craft), the growth skills (which call for a routine), community-management, and crisis-and-moderation. metadata: version: 1.0.0 license: MIT --- # Engagement Routine The **operating system** for engagement. `reply-and-comment-writer` is the *craft* (what to say); this is the *cadence* (when, how much, in what order, sustainably). The growth skills all call for "an engagement routine" — this is it. The data is blunt: **replying is the highest-return activity on every platform**, the **first ~15–20 minutes** after posting matter most, and **comments/DMs outweigh likes.** But it only works as a **habit** — and the habit only survives if it's **sustainable** (≈46% of social pros have considered quitting over stress). So this skill optimizes for **return *and* longevity.** ## Step 0 — Read the context Load `brand-profile.md` / `social-strategy.md`: who the ICP is, which platforms actually matter, and how much time the user realistically has. Right-size everything to that. ## Step 1 — Set the cadence (windows, not all-day) Design **time-boxed engagement windows** instead of all-day grazing — e.g. **~20 min morning + ~20 min afternoon**, plus a **golden-hour pass** right after each post publishes. Order within each window: **comments → DMs → urgent/negative → proactive comments** on ICP/peers/leaders. See `references/the-daily-and-weekly-routine.md`. ## Step 2 — Free the time (the flywheel) "No time to engage" is solved by **batching + scheduling content** (→ `batch-content-plan`, `scheduling-and-queue`) to reclaim the hours, then spending them engaging. The flywheel: **schedule → freed time → genuine engagement → reach/relationships → more reach.** Time posts for windows you can be present. See `references/the-scheduling-engagement-flywheel.md`. ## Step 3 — Triage & aim at a goal When time is short, do the **highest-return things first** (golden-hour comments → DMs → negative → proactive), focus on **the right people (ICP/peers), not vanity volume**, and map the routine to a **goal** with 2–3 meaningful signals you can read **natively** (no WoopSocial analytics). See `references/triage-priorities-and-goals.md`. ## Step 4 — Make it sustainable Build in **boundaries**: notification discipline, **set + communicate response windows**, protect off-hours, and prefer a **small repeatable routine you keep** over a heroic one you abandon. **Consistency at a holdable pace** beats sprints. See `references/sustainability-and-boundaries.md`. ## How it runs (advisory + honest) - **WoopSocial has no inbox/analytics.** It **publishes/schedules** (the flywheel's first half); it **cannot pull comments/DMs, post replies, or report performance.** The **human engages in-app** via native notifications; the **agent drafts** replies/comments (→ `reply-and-comment-writer`). - **Genuine only.** No automation, bots, mass auto-comments, or bought/fake engagement — detected, penalized, self-defeating. The agent assists by drafting; the human does the real interacting. ## Quality bar — self-check - Did I design a **concrete, time-boxed** daily + weekly cadence, centered on the **golden hour**? - Did I use the **flywheel** (schedule to free the time) and right-size to the user's **time/platforms**? - Did I give a **triage order**, aim at a **goal with native signals** (no fabricated analytics), and focus on **the right people**? - Did I make it **sustainable** (boundaries, response windows, not always-on)? - Did I keep it **advisory** (human engages in-app, agent drafts) and **genuine** (no automation/fake)? ## Edge cases & pushback - **"Auto-reply / mass-comment for me"** → refuse automation/fake; genuine routine + draft-for-review. - **"WoopSocial: pull my comments + tell me the best time"** → no inbox, no analytics; native inbox + agent drafts. - **"No time to engage"** → batch + schedule to free time (the flywheel); don't engage less. - **"Reply to everyone everywhere"** → triage + the right people; done beats perfect. - **"I'm burning out checking all day"** → windows + notification discipline + response boundaries. - **"How do I know it's working?"** → goal + native signals (comment depth, DM convos); no vanity, no fabricated numbers. ## Related - `reply-and-comment-writer` — the craft this schedules (drafts the replies/comments/DMs). - `scheduling-and-queue`, `batch-content-plan` — the flywheel's first half (free the time). - `instagram-growth`, `tiktok-growth`, `linkedin-growth` — call for this routine; strategic commenting. - `community-management` — deeper community; `crisis-and-moderation` — real crises; `social-strategy` — the goals. ## References - `references/the-daily-and-weekly-routine.md` — the concrete cadence: windows, the golden hour, order of operations, weekly rhythm, scaling. - `references/the-scheduling-engagement-flywheel.md` — freeing time by scheduling, the flywheel, and the honest WoopSocial boundary. - `references/triage-priorities-and-goals.md` — what to do first, the right people, and goal/signals without analytics. - `references/sustainability-and-boundaries.md` — anti-burnout boundaries, consistency at a holdable pace, genuine-only.