---
name: anthropic-brand-design
description: Guidelines for applying Anthropic's visual identity and brand tokens in technical and marketing artifacts.
---

## Overview
Anthropic's brand identity is defined by a clean, organic aesthetic with a focus on legibility and a sophisticated, "humanistic-technical" feel.

## Color Palette

| Name | HEX | RGB | Description |
| --- | --- | --- | --- |
| Corporate Dark | #141413 | (20, 20, 19) | Primary text and dark backgrounds. |
| Identity Light | #FAF9F5 | (250, 249, 245) | Primary background color. |
| Muted Mid Gray | #B0AEA5 | (176, 174, 165) | For secondary text and structural lines. |
| Primary Accent | #D97757 | (217, 119, 87) | Use for highlights and primary CTA. |
| Secondary Accent| #6A9BCC | (106, 155, 204) | Secondary technical highlights. |
| Tertiary Accent | #788C5D | (120, 140, 93) | For specialized technical layers (e.g., PCBs). |

## Typography
- **Heading Font:** **Poppins** (Geometric sans-serif) - Used for titles and large headings.
- **Body Font:** **Lora** (Serif) - Used for technical descriptions and body text.
- **Secondary Body Font:** **Inter** (Sans-serif) - Alternative for high-legibility needs.

## Visual Principles
1. **Low Saturation:** Avoid bright, neon colors or heavy gradients.
2. **Minimalism:** Use whitespace generously; prioritize clarity over decorative elements.
3. **Structured Hierarchy:** Use font weights and sizes clearly to distinguish titles, annotations, and labels.
4. **Thin Lines:** Annotation leader lines should be subtle, typically in Muted Mid Gray.

## Application Example
- **Background:** Identity Light (#FAF9F5)
- **Title Text:** Corporate Dark (#141413) in Poppins-Bold.
- **Hardware Accents:** Use Primary, Secondary, and Tertiary accents to distinguish internal components.