---
name: google-ads
description: Manage Google Ads — performance, keywords, bids, budgets, negatives, campaigns, ads, search terms, QS, location targeting, bulk operations, experiments, asset management, portfolio bidding, offline conversions. Use for any mention of Google Ads, CPA, ROAS, ad spend, or campaign settings.
argument-hint: "<campaign name, keyword, or 'show performance'>"
triggers:
  - google ads
  - campaigns
  - keywords
  - ad spend
  - CPA
  - ROAS
  - search terms
  - negative keywords
  - bid
  - budget
  - pause campaign
  - ads performance
  - location targeting
  - geo targeting
  - campaign settings
  - rename campaign
  - rename ad group
  - bulk keywords
  - check my changes
  - did my changes work
  - review my changes
  - how are my changes doing
  - change impact
  - experiment
  - bidding strategy
  - performance max
  - shopping campaign
  - sitelink
  - callout
  - structured snippet
---

# Canonical NotFair workflow

Read [`../../google-ads/manage/SKILL.md`](../../google-ads/manage/SKILL.md) completely, then follow it as the active workflow. Normalize that path from the directory containing this wrapper: the canonical file is `<plugin-root>/google-ads/manage/SKILL.md`, not `<plugin-root>/skills/google-ads/manage/SKILL.md`. Resolve every relative reference from the canonical file against `<plugin-root>/google-ads/manage/`. If the canonical file cannot be read, stop and report the packaging error; never substitute a similarly named skill from another plugin.