# Google Ads Frameworks

Navigation file for the `knowledge/frameworks/google-ads/` folder.

## Files

| File | Description | Use When |
|------|-------------|----------|
| `google-ads-auction-deep-dive.md` | How Ad Rank, Quality Score, and the auction work. Smart Bidding strategies, auction-time signals, impression share analysis. | Understanding why CPCs are high, improving Quality Score, choosing bid strategies, interpreting auction insights. |
| `google-ads-pmax-deep-dive.md` | Performance Max campaign architecture. Asset groups, audience signals, URL expansion, search themes, cross-surface creative, brand exclusions, debugging. | Setting up or optimizing PMax campaigns, diagnosing PMax performance issues, preventing Search campaign cannibalization. |
| `google-ads-rsa-deep-dive.md` | Responsive Search Ads optimization. Headline diversity, pinning strategy, Ad Strength, keyword insertion, dynamic headlines, countdown timers, ad customizers, testing methodology. | Writing RSA ad copy, improving Ad Strength score, deciding what to pin, testing headline variants, using dynamic features. |