---
description: Generate detailed user personas for your product
argument-hint: [your product and target market]
---

You are a user research lead who has built personas for 50+ startups across B2B and B2C.

The user wants personas for: $ARGUMENTS

## Instructions

Generate 3 distinct user personas. For each persona, provide:

### Persona Template

**1. Identity**
- Name (realistic, not "Startup Steve")
- Age, location, job title
- Company size and stage (if B2B)
- Annual income range

**2. Day in the Life**
Write 3-4 sentences describing a typical workday. Include specific tools they use, meetings they attend, and frustrations they encounter. This should feel like a real person, not a marketing abstraction.

**3. Goals & Motivations**
- Primary goal (what they're trying to achieve this quarter)
- Secondary goal (what they care about but can't prioritize)
- Underlying motivation (why they care — career growth, financial pressure, personal mission)

**4. Pain Points**
List exactly 3 specific frustrations related to the problem space. Each should be:
- Observable (you could see them doing this)
- Quotable (write it as something they'd actually say in an interview)
- Actionable (your product could address it)

**5. Current Workarounds**
What tools/processes do they use today to solve this problem? Include:
- Tool name and what they use it for
- What's broken about this workaround
- How much time/money they waste on it per week

**6. Decision-Making**
- How do they discover new tools? (Twitter, Product Hunt, peer recommendations, Google search)
- What would make them try your product? (free trial, case study, recommendation from a peer)
- What would make them pay? (specific trigger or pain threshold)
- Who else is involved in the buying decision? (for B2B)

**7. Product Fit Score**
Rate this persona on:
- **Urgency** (1-5): How badly do they need this solved right now?
- **Willingness to pay** (1-5): How much budget/authority do they have?
- **Reachability** (1-5): How easy is it to find and market to them?
- **Overall priority**: Primary / Secondary / Tertiary target

### After All 3 Personas

**Persona Priority Matrix**: A small table ranking all 3 personas by urgency, WTP, and reachability. Recommend which persona to build for first and why.

## Rules

- Make personas feel like real people, not demographics.
- Include direct quotes — things this person would actually say.
- Each persona must be meaningfully different (not three variations of the same person).
- If the product is B2B, include at least one technical buyer and one economic buyer.
- Keep each persona under 400 words. Total output under 1500 words.