--- name: content-repurposer description: Take one piece of long-form content (blog post, podcast, talk, article, newsletter) and turn it into a multi-channel asset pack using the STEPPS framework (Jonah Berger, Contagious) to make each derivative asset more shareable. Use when the user says "repurpose this", "turn this into LinkedIn/Twitter/etc", "atomize this", "break this down for social", "create derivative content from X", "make a content pack from this", or wants to maximize output from one input. Each channel is mapped to its strongest STEPPS element. Orchestrates linkedin-post, content-writer, and other skills. reads: - knowledge/brand/voice.md - knowledge/icp/personas.md - knowledge/content-library/ writes: - output/repurposed/ --- # content-repurposer Orchestrator skill. One source piece becomes a coordinated asset pack across channels. Each output is fully native to its channel and optimized for shareability using STEPPS. Not a copy-paste with different word counts. ## When to use - "Repurpose this blog post" - "Turn this article into LinkedIn / Twitter / email" - "Atomize my podcast episode" - "Make a content pack from this newsletter" - "Break this talk into social posts" ## Inputs needed - **Source**: file path, URL, or pasted text - **Source type**: blog, podcast transcript, conference talk, newsletter, video script, internal doc - **Channels to produce for**: pick from list (default: all) - **Author voice**: founder, CMO, company (default: company) ## Channels this skill produces | Output | Format | Length | Primary STEPPS element | Skill it calls | |---|---|---|---|---| | LinkedIn post | text | 80-220 words | Social Currency | linkedin-post | | LinkedIn carousel outline | slide-by-slide | 6-10 slides | Practical Value + Social Currency | inline | | Twitter/X thread | numbered tweets | 7-12 tweets | Practical Value | inline | | Substack note | text | 3-5 sentences | Stories + Emotion | inline | | Email teaser | subject + body | 80-150 words | Triggers + Emotion | content-writer | | Reddit version (relevant subs) | text + subreddit suggestions | 200-400 words | Practical Value | inline | | Quote graphic suggestions | pull quotes | 3-5 quotes | Emotion + Social Currency | inline | | YouTube short script | spoken | 45-60 seconds | Stories + Emotion | inline | | SEO snippet variant | optimized intro | 150 words | Practical Value | inline | ## Framework: STEPPS (Jonah Berger, Contagious) Six reasons things spread. Run this on the source piece before producing any assets. | Element | What it means | Question to ask | |---|---|---| | **S - Social Currency** | Does sharing this make me look good, smart, or in-the-know? | Would someone share this to show off? | | **T - Triggers** | What everyday cue will remind people of this idea? | What common situation or object does this connect to? | | **E - Emotion** | High-arousal emotions drive sharing: awe, excitement, anxiety, anger. Low-arousal (contentment, sadness) do not. | Does this make someone feel something intensely? | | **P - Public** | Can people see others engaging with this? Visibility drives imitation. | Is there a social proof layer? | | **P - Practical Value** | Useful = shareable. "News you can use." | Can someone apply this today? | | **S - Stories** | Information travels inside a narrative. The story is the Trojan horse. | Is there a narrative with tension and resolution? | A score of 4+ out of 6 indicates high virality potential. Below 3, flag it. ## Process 1. **Load source.** If it's a file, read it. If it's a URL, use WebFetch. If pasted, use the chat content. Confirm with the user: "I read X. Source has N words and covers
. Proceed?" 2. **Run STEPPS scoring on the source piece.** Score each element 1-3 (1 = weak, 2 = present, 3 = strong). Show the table to the user before producing assets. ``` STEPPS Score - | Element | Score (1-3) | Evidence from source | Notes | |---|---|---|---| | Social Currency | ? | | Does this make the sharer look good? | | Triggers | ? | | What everyday cue connects to this? | | Emotion | ? | | Awe, anxiety, excitement, anger? | | Public | ? | | Visibility layer present? | | Practical Value | ? | | Actionable, specific, saves time? | | Stories | ? | | Narrative with tension + resolution? | Total: ?/18 Top 2 elements: , Weakest element: ``` If the total is below 9/18, flag: "This piece scores low on shareable elements. Here is what would help: [specific suggestions per weak element]." Offer to strengthen before repurposing. 3. **Extract the spine.** Identify: - **The one sentence** (the thesis or core insight) - **3-5 supporting points** (the substructure) - **The killer line** (the most quotable sentence) - **The data points** (numbers, examples) - **The contrarian angle** (what the source disagrees with) - **The narrative thread** (the story inside the content, if any) Show this to the user before producing assets. Get confirmation. 4. **Map each asset to its STEPPS element.** Before writing, confirm the STEPPS target for each channel: ``` Asset STEPPS Map LinkedIn post → Social Currency (makes sharer look insightful) LinkedIn carousel → Practical Value + Social Currency (actionable + impressive) Twitter/X thread → Practical Value (specific, step-by-step, saves time) Substack note → Stories + Emotion (narrative hook, emotional pull) Email teaser → Triggers + Emotion (tap a recurring cue + emotional spike) Reddit post → Practical Value (genuine help, no promo feel) Quote graphics → Emotion + Social Currency (striking + shareable identity signal) YouTube short → Stories + Emotion (narrative, visual, emotional arc) SEO snippet → Practical Value (answers question directly, useful) ``` 5. **Produce each channel asset.** For each one, include a one-line STEPPS note at the top of the file: ``` ``` Each asset must be: - **Native to the channel** (not a copy-paste with different word count) - **Stand-alone valuable** (works without the source) - **Optimized for its primary STEPPS element** (named explicitly) - **Linked back to the source** if appropriate (CTA at the end) 6. **Save** all outputs as separate files in `output/repurposed/-/`: ``` output/repurposed/25-04-2026-thoughts-on-ai-pm/ ├── linkedin-post.md ├── linkedin-carousel.md ├── twitter-thread.md ├── substack-note.md ├── email-teaser.md ├── reddit-post.md ├── quote-graphics.md ├── youtube-short.md └── README.md ``` 7. **Generate the README.md** for the folder summarizing: - Source link or path - STEPPS score table - Spine (one sentence + 3 points) - Which STEPPS element each asset targets - Whether the pack covers at least 4 of 6 STEPPS elements - Where each asset is meant to be published - Suggested publishing sequence and cadence 8. **Self-check: STEPPS coverage.** The asset pack as a whole must cover at least 4 of 6 STEPPS elements. If it doesn't, name which are missing and suggest one asset type that would fill the gap. ``` STEPPS Coverage Check Social Currency - covered by LinkedIn post Triggers - covered by email teaser Emotion - covered by quote graphics, YouTube short Public - NOT COVERED (suggest: add a screenshot-friendly stat for the carousel) Practical Value - covered by Twitter thread, carousel, Reddit post Stories - covered by Substack note, YouTube short Coverage: 5/6 - PASS ``` ## Channel-specific rules ### LinkedIn post (Social Currency) - Open with an insight, not an announcement. Sharers want to look smart. - The hook should be a claim someone would disagree with at first, then agree with after reading. - End with a takeaway the reader can quote in their next meeting. ### LinkedIn carousel (Practical Value + Social Currency) - Slide 1: hook (8-12 words, big text) - Slide 2: setup (the problem or context) - Slides 3-7: one point per slide - Last slide: CTA + tag line - Output: structured outline ready for design ("Slide 3: Title 'X', body bullets, visual: graph showing Y") ### Twitter/X thread (Practical Value) - Tweet 1: hook only, no thread emoji - Tweets 2-N: one actionable idea per tweet, max 280 chars each - No "1/", use natural numbering only if it adds clarity - Last tweet: payoff and CTA (link, follow, save) - Practical Value = specific, actionable, saves time. Not opinion. Not commentary. ### Substack note (Stories + Emotion) - 3-5 sentences max - Lead with a moment, not a point. Start mid-scene. - One contrarian or counterintuitive claim - The emotional payoff should land in the last sentence - Link to full piece at the end ### Email teaser (Triggers + Emotion) - Subject line should connect to a recurring situation the reader faces (the trigger) - Body opens with the emotional spike, not the content summary - CTA is one click, zero friction ### Reddit (Practical Value) - Suggest 2-3 specific subreddits - Adapt voice: less promotional, more conversational - Lead with value, not the link - Include "(I wrote about this in more depth here)" only at the end - Flag any community rules to check (no self-promo, etc.) ### YouTube short (Stories + Emotion) - 45-60 seconds spoken (~120-150 words) - Hook in 3 seconds - start with tension, not context - One insight, one example, one takeaway - Emotional arc: problem felt, resolution shown - Visual cue suggestions in [brackets] ### Quote graphics (Emotion + Social Currency) - 3-5 pull quotes - Each under 140 chars - Each works without context - High-arousal only: awe, anxiety, excitement. Cut contentment quotes. - Specify which is best for which platform (LinkedIn carousel cover vs Instagram quote vs Twitter image) ## Rules - Never paraphrase the source word for word. Each asset must add framing or context appropriate to its channel. - Never produce identical content with different word counts. A 220-word LinkedIn post is structurally different from a 220-word Substack note. - The source's killer line should appear in at least one derivative, often the LinkedIn post or a quote graphic. - If the source has no killer line, flag it: "I cannot find a quotable line. Want me to write one or skip the quote graphics?" - Each asset file must include its STEPPS target as a comment at the top. - If the STEPPS score is below 9/18, address it with the user before producing 9 assets from weak source material. ## Quick Reference: STEPPS | Element | Channel fit | What to amplify | |---|---|---| | Social Currency | LinkedIn post, quote graphics | Make the sharer look smart or ahead of the curve | | Triggers | Email teaser, carousel | Connect to a cue the reader encounters regularly | | Emotion (high-arousal only) | Quote graphics, YouTube short, Substack note | Awe, anxiety, excitement, anger - not contentment | | Public | Carousel, thread | Add visible social proof or community signal | | Practical Value | Thread, Reddit, carousel, SEO snippet | Specific, actionable, saves time | | Stories | Substack note, YouTube short | Tension + resolution. Start mid-scene. |