---
name: "non-generic-web-copy"
description: "Write and revise website copy so it feels specific, credible, and non-generic. Use for headlines, subheads, CTAs, navigation, product copy, service copy, luxury/editorial language, testimonials, empty states, forms, pricing, and any website where placeholder marketing or AI-sounding copy would weaken the design."
---

# Non Generic Web Copy

## Purpose

Replace vague AI-sounding marketing with copy that proves the site is real.

## Required Use

Use this skill when the trigger description applies. Keep the `SKILL.md` lean, then read `references/non-generic-web-copy-guide.md` for concrete rules before planning or editing a meaningful website change.

## Operating Contract

1. Inspect before coding when code exists.
2. Convert vague taste into concrete rules.
3. Explain planned files before major changes unless the user clearly said to proceed.
4. Build, inspect, polish, and verify.
5. Report commands run, files changed, and anything not tested.

## Detailed Guide

Read `references/non-generic-web-copy-guide.md` when this skill is active for a build, redesign, review, or implementation plan.