---
name: seo-plan
description: Use when sequencing validated SEO findings and approved action-plan items into an owner-based roadmap with dependencies, review gates, measurable outcomes, and risk controls; do not use it to invent work, fixed uplift forecasts, or a one-size-fits-all calendar.
---

# SEO Strategy and Delivery Plan

## Purpose

Turn validated evidence and approved actions into a delivery roadmap that a team can execute and review. This skill coordinates scope, sequencing, and measurement; it does not create technical/content facts, approve releases, or promise business outcomes.

Read `references/roadmap-protocol.md` before planning a cross-team program.

## Input gate

Require current business goal, audience/market, constraints, owners/capacity, validated audit/research artifacts, approved action-plan items, baseline/report availability, and known dependencies. When inputs are incomplete, produce a discovery plan with explicit assumptions—not a fabricated quarter-long backlog.

## Workflow

1. **Frame decisions.** State the goal, target audience/market, change scope, non-goals, risk tolerance, and measures that are actually available.
2. **Use validated work only.** Include confirmed issues and approved actions. Keep experimental work in a separate learning track. Declined/risky changes remain visible with their conditions.
3. **Sequence dependencies.** Establish source data, site prerequisites, content/technical dependencies, approvals, rollout, verification, and rollback before downstream work. For AI-search work, preserve `research -> audit -> baseline measurement -> action planning -> approved implementation -> comparison measurement`.
4. **Assign outcomes honestly.** Give each initiative owner, acceptance criteria, verification method, guardrail, and review date. A roadmap may target a measurable behavior, but cannot forecast rankings, citations, traffic, or revenue as a guarantee.
5. **Report changes.** Compare only like-for-like observations. Separate delivery status, technical state, search reporting, visibility observations, referrals, and conversions.

## Output

Return a roadmap organized by decision gate and owner: prerequisite, approved action, dependency, delivery milestone, verification/guardrail, and unresolved risk. Use target dates only when supplied by a real owner/capacity plan; otherwise label the sequence rather than inventing timing.