--- name: seo-vertical-detect description: Classify a website as ecommerce, local-business, blog-publisher, saas, docs, or generic (multiple may apply), and report detected locales. Used by seo-orchestrator to decide which conditional modules to run and how to reweight the scores. allowed-tools: Read, Grep, Glob, WebFetch --- # seo-vertical-detect Given the PageSnapshot, classify the site so the orchestrator can route conditional modules. Read `references/routing.md` for the signal table. ## Method Score each vertical from observable signals (not guesses): - **ecommerce** — `Product`/`Offer` JSON-LD, cart/checkout/add-to-cart routes or buttons, price + currency elements, `og:type=product`. - **local-business** — `LocalBusiness` JSON-LD, NAP block (name/address/phone), maps embed, opening hours, store-locator. - **blog-publisher** — `Article`/`BlogPosting` JSON-LD, author bylines/author pages, RSS/Atom ``, dated post archives. - **saas** — pricing/signup/login routes, `SoftwareApplication` schema, feature/integration/docs pages. - **docs** — docs/reference routes, sidebar/version nav, dense code blocks, present `llms.txt`. - **generic** — none dominates. A site can match several; return all that clear the threshold, ranked, plus a `primary`. **Locales**: detect `hreflang` tags, ``, and locale-prefixed routes (`/es/`, `/fr/`). If >1 locale, flag multilingual so M20 (hreflang) activates. ## Output ```json { "primary": "ecommerce", "also": ["blog-publisher"], "multilingual": true, "locales": ["en","es"], "signals": { "ecommerce": ["Product JSON-LD on /p/...", "cart route /cart"], "...": [] } } ``` Base every classification on a cited signal in `signals` — never label a vertical without evidence.