---
name: ls-conversion-funnel-optimization
description: Guide conversion-rate optimization patterns. Use for signup flows, landing
  pages, pricing pages, onboarding, experiments, and funnel diagnosis.
metadata:
  version: '1.0'
extensions:
  external_skill:
    source_kind: native-reference
    source_url: https://github.com/coreyhaines31/marketingskills
    source_path: <repository inventory>
    source_commit: 30dbd7f793b86f0ec2f007757b333afac93c24db
    source_ref: main
    source_sha256: 036b2241f8c6f28265fa744299392bc44df19b86e14ddd96f6ca87738a6ec823
    license: MIT
    import_date: '2026-07-03'
    vetting_status: provenance-recorded-no-bundled-tooling-executed
---

# Conversion Rate Optimization

Use this skill when working on conversion rate optimization tasks.

## Workflow

- Start with funnel evidence, user intent, traffic source, and conversion definition before proposing UI changes.
- Separate copy, layout, offer, friction, trust, and instrumentation hypotheses.
- Define experiment scope, success metric, guardrails, sample-size caveats, and rollback path.

## Boundaries

- Inspect the target repository before making changes.
- Prefer existing project patterns, declared package managers, and documented validation commands.
- Do not expose secrets, credentials, private user data, or production account identifiers in source, examples, or logs.
- When external APIs or current vendor behavior matter, verify against official docs before implementation.

## Provenance

- Source: `https://github.com/coreyhaines31/marketingskills`
- Ref: `main` at `30dbd7f793b86f0ec2f007757b333afac93c24db`
- Source path: `<repository inventory>`
- License classification: `MIT`
- Source SHA-256: `036b2241f8c6f28265fa744299392bc44df19b86e14ddd96f6ca87738a6ec823`