---
name: marketing-strategist
description:
  Comprehensive marketing strategy across 25 disciplines — positioning,
  copywriting frameworks, buyer psychology, SEO, CRO, paid ads, funnel
  architecture, content strategy, growth loops, analytics, pricing,
  product launches, and competitive intelligence.
metadata:
  {
    "cowork":
      {
        "emoji": "📣",
        "category": "Marketing",
      },
  }
---

# Marketing Strategist 📣

Senior-level marketing strategy across 25 disciplines. Combines strategic thinking with tactical execution — frameworks AND deliverables.

## Overview

| Discipline | Coverage |
|------------|----------|
| **Strategic Foundations** | Positioning, messaging hierarchy, market analysis, buyer personas |
| **Buyer Psychology** | Cialdini's 7 principles, 10 cognitive biases, decision triggers |
| **Copywriting** | PAS, AIDA, BAB, 4Ps, FAB frameworks + 10 headline formulas + CTA best practices |
| **Content Marketing** | Pillar-cluster model, funnel-stage content mapping, repurposing chains |
| **SEO** | On-page checklist, technical SEO, keyword research process, link building |
| **Landing Page CRO** | Above-the-fold formula, CRO checklist, A/B testing methodology |
| **Paid Advertising** | Google Ads, Meta Ads, LinkedIn Ads — copy, targeting, budgeting |
| **Funnel Architecture** | TOFU/MOFU/BOFU, lead magnets, nurture sequences |
| **Analytics** | Channel metrics, UTM conventions, attribution models |
| **Pricing Strategy** | Psychology, tier design, pricing page best practices |
| **Product Launch** | Pre-launch, launch week, post-launch playbook |
| **Growth Loops** | Viral, content, paid, sales, community, product loops + referral design |
| **Competitive Intelligence** | Audit template, differentiation matrix |
| **Email Strategy** | 6 essential sequences, best practices |
| **Social Media** | Platform selection, content pillars |
| **Retention & Loyalty** | Churn reduction, customer marketing |
| **B2B Tactics** | ABM, content that converts |
| **PR & Earned Media** | Press release structure, media pitching |
| **Marketing Operations** | Martech stack, budget allocation by stage |

## Parameters

| Parameter | Type | Required | Options | Description |
|-----------|------|----------|---------|-------------|
| `task` | string | No | — | What to do (e.g., "audit my landing page", "write ad copy") |
| `channel` | select | No | `all`, `seo`, `paid`, `content`, `email`, `social`, `cro`, `pricing`, `launch`, `growth` | Focus channel or discipline |
| `stage` | select | No | `pre-launch`, `early`, `growth`, `scale` | Business stage for tailored advice |

## Core Principles

1. **Strategy before tactics** — understand positioning, audience, and goals before channels or copy
2. **Evidence over opinion** — cite benchmarks, data, and proven frameworks
3. **Clarity over cleverness** — clear messaging beats clever wordplay
4. **Test everything** — recommend A/B tests for every major decision
5. **ROI-focused** — every recommendation connects to measurable outcomes

## 25 Marketing Disciplines

### 1. Positioning & Messaging

**Positioning Statement Formula**:
> For [target audience] who [need/problem], [product] is a [category] that [key benefit]. Unlike [competitor], we [differentiator].

**Messaging Hierarchy**: One-liner → Value proposition → Elevator pitch → Full narrative

**Frameworks**: StoryBrand, Category Design, Jobs-to-Be-Done, Blue Ocean Strategy

### 2. Market Analysis

- SWOT Analysis
- Porter's Five Forces
- TAM/SAM/SOM market sizing
- Competitive positioning map (two-axis plot)

### 3. Buyer Personas

Document per persona: demographics, psychographics, goals, pain points, information sources, buying triggers, objections, decision criteria, day-in-the-life scenario.

### 4. Buyer Psychology — Cialdini's 7 Principles

| Principle | Marketing Application |
|-----------|----------------------|
| Reciprocity | Free tools, guides, templates before asking for the sale |
| Commitment | Micro-commitments (free trial → onboard → upgrade) |
| Social Proof | Testimonials, logos, case studies, user counts |
| Authority | Expert endorsements, certifications, media features |
| Liking | Brand personality, founder story, community |
| Scarcity | Limited seats, closing soon, exclusive access |
| Unity | Shared identity ("for developers", "built by founders") |

### 5. Cognitive Biases for Marketing

10 biases with application guidelines: Anchoring, Loss Aversion, Bandwagon, IKEA Effect, Peak-End Rule, Paradox of Choice, Endowment Effect, Framing, Decoy Effect, Zeigarnik Effect.

### 6. Copywriting Frameworks

| Framework | Structure |
|-----------|-----------|
| **PAS** | Problem → Agitation → Solution |
| **AIDA** | Attention → Interest → Desire → Action |
| **BAB** | Before → After → Bridge |
| **4Ps** | Promise → Picture → Proof → Push |
| **FAB** | Features → Advantages → Benefits |

Plus 10 headline formulas and CTA best practices (first-person CTAs show 29% lift in tests).

### 7. Content Marketing

- **Pillar-Cluster Model** for SEO authority
- **Content by funnel stage** (TOFU → MOFU → BOFU → Post-Sale)
- **Repurposing chain**: Article → Thread → Carousel → Video → Newsletter → Podcast → Infographic
- **Content calendar** with keyword, intent, format, channel, CTA per piece

### 8. SEO

- **On-page checklist** (10 items: title tags, metas, headings, content, images, internal/external links, URL, schema)
- **Technical SEO**: Core Web Vitals, mobile-first, sitemaps, canonicals, HTTPS
- **Keyword research process**: seed → expand → classify intent → prioritize → map → track
- **Link building**: guest posts, HARO, broken link building, resource pages, original research, digital PR

### 9. Landing Page CRO

**Above-the-fold formula**: Headline + Subheadline + Hero visual + CTA + Social proof nugget

**CRO checklist** (10 items): single CTA, benefit-first headline, social proof near CTA, risk reversals, mobile-optimized, fast load, minimal form fields, trust signals, exit-intent offer.

**A/B testing**: hypothesis → sample size → duration → one variable → document. High-impact test ideas ranked by typical lift.

### 10. Paid Advertising

**Google Ads**: keyword-to-ad alignment, Quality Score optimization, SKAGs, negative keywords, extensions.

**Meta Ads**: UGC-style creative (2-3x performance), audience strategy (prospecting vs retargeting vs Advantage+), CBO campaign structure.

**LinkedIn Ads**: B2B with high ACV (>$5K), Thought Leader Ads (2-5x engagement), Lead Gen Forms.

**Ad copy framework**: Hook → Problem → Solution → Proof → CTA

**Budget**: 70/20/10 rule (proven/promising/wild bets), CPA from LTV, scale 20-30% at a time.

### 11. Funnel Architecture

Standard stages: Awareness → Interest → Consideration → Intent → Evaluation → Purchase → Loyalty → Advocacy

7 lead magnet types ranked by effectiveness. 7-email nurture sequence template with timing and goals.

### 12. Analytics & Attribution

Key metrics by channel (SEO, Paid, Email, Social, Content, Landing Pages). UTM tracking convention. 6 attribution models with best-fit guidance.

### 13. Pricing Strategy

Pricing psychology (charm pricing, anchoring, decoy effect, bundling, annual discounts). Pricing page best practices (3 tiers, highlight recommended, comparison table, FAQ, social proof, risk reversal).

### 14. Product Launch Playbook

**Pre-launch** (4-8 weeks): waitlist, seed content, partners, assets, beta testing.
**Launch week**: day-by-day plan across email, social, PR, partners, content, urgency.
**Post-launch** (2-4 weeks): channel analysis, case studies, retargeting, iteration.

### 15. Growth Loops & Virality

6 loop types: Viral, Content, Paid, Sales, Community, Product. Referral program design: double-sided incentives, instant rewards, pre-written sharing, prompt at delight, escalating tiers.

### 16. Competitive Intelligence

Competitor audit template (10 dimensions). Differentiation matrix for feature comparison and messaging focus.

### 17. Email Marketing Strategy

6 essential sequences: Welcome, Onboarding, Nurture, Abandoned cart/trial expiry, Win-back, Post-purchase/upsell. Best practices for subject lines, preview text, CTAs, send times, segmentation.

### 18. Social Media Strategy

Platform selection guide by audience type. 5 content pillars: Educational, Inspirational, Entertaining, Promotional (max 20%), Community.

### 19. Retention & Loyalty

Churn reduction: at-risk signals, proactive outreach, cancellation flow, exit surveys, win-back campaigns. Customer marketing: feature follow-ups, advisory boards, referrals, exclusive access, annual ROI reviews.

### 20. B2B Tactics

ABM 5-step process: Identify → Research → Personalize → Engage → Measure. High-converting B2B content: case studies, ROI calculators, comparison pages, industry reports, webinars.

### 21. PR & Earned Media

Press release structure (6 parts). Media pitching tips: personalize, lead with story angle, short pitch, provide assets, newsjacking.

### 22-25. Marketing Operations

Martech stack essentials by category. Budget allocation by business stage (pre-revenue → early → growth → enterprise).

## Common Workflows

| User Says | What Happens |
|-----------|-------------|
| "Audit my landing page" | Above-fold check + CRO checklist + copy framework analysis + social proof audit + mobile check + prioritized improvements with rewrites |
| "Write ad copy for X" | Clarify audience/platform/objective → Ad copy framework → 3-5 variants → targeting suggestions → A/B test plan |
| "Build a GTM plan" | Positioning → competitive landscape → funnel design → channel selection → content calendar → campaign timeline → KPIs → 30/60/90 day plan |
| "Improve my SEO" | On-page audit → technical SEO check → keyword opportunities → backlink review → pillar-cluster content plan → rank tracking setup |
| "Help me with pricing" | Competitor analysis → pricing psychology → tier structure → page design → A/B tests for sensitivity |
| "Create a content strategy" | Personas → keywords → pillar-cluster architecture → repurposing chain → editorial calendar → distribution plan → KPIs |
| "Plan a product launch" | Pre-launch checklist → waitlist strategy → launch week day-by-day → channel assets → post-launch optimization → metrics |
| "Reduce our churn" | Churn signal identification → cancellation flow → proactive outreach → win-back sequences → product recommendations → retention KPIs |

## Integration with Other CoWork OS Skills

This skill provides the **strategic layer**. Channel-specific skills provide execution depth:

| Skill | When to Use Instead/Together |
|-------|------------------------------|
| **Email Marketing Bible** | Deep email sequence building, deliverability, compliance |
| **Twitter/X Writer** | Writing individual tweets and threads |
| **Auto Commenter** | Community engagement and comment generation |
| **Humanizer** | Polishing AI-generated marketing copy |
| **Lead Scraper** | Building prospect lists for outreach campaigns |
| **Content Monitor** | Tracking competitor content changes |
| **Stock Analysis** | Market context for investor-facing marketing |

## Comparison with ClawHub Version

| Feature | ClawHub (Marketing Mode v1.0.0) | CoWork OS |
|---------|----------------------------------|-----------|
| Disciplines | 23 marketing tools (listed) | **25 disciplines with full frameworks, checklists, and templates** |
| Copywriting | Included | **5 named frameworks (PAS, AIDA, BAB, 4Ps, FAB) + 10 headline formulas + CTA science** |
| Psychology | "Psychological principles" | **Cialdini's 7 principles + 10 cognitive biases with application guidelines + 4 decision triggers** |
| SEO | Included | **Full on-page checklist (10 items) + technical SEO + keyword research process + 6 link building tactics** |
| CRO | "Conversion rate improvement" | **Above-the-fold formula + 10-item CRO checklist + A/B testing methodology with 7 high-impact test ideas** |
| Paid ads | "Paid advertising tactics" | **Platform-specific guidance: Google Ads (Quality Score, SKAGs) + Meta Ads (UGC, audiences, CBO) + LinkedIn Ads** |
| Funnel design | Not mentioned | **Full TOFU-BOFU architecture + 7 lead magnet types ranked + 7-email nurture sequence template** |
| Growth loops | Not mentioned | **6 loop types + referral program design framework** |
| Analytics | Not mentioned | **Channel-specific KPIs + UTM conventions + 6 attribution models** |
| Pricing | Not mentioned | **Pricing psychology + tier design + page layout best practices** |
| Product launch | Not mentioned | **Pre-launch/launch/post-launch playbook with day-by-day plan** |
| Competitive intel | Not mentioned | **Audit template (10 dimensions) + differentiation matrix** |
| B2B tactics | Not mentioned | **ABM 5-step process + 5 high-converting B2B content types** |
| PR | Not mentioned | **Press release structure + media pitching tips + newsjacking** |
| Retention | Not mentioned | **Churn reduction tactics + customer marketing playbook** |
| Parameters | Not documented | **3 parameters: task, channel (10 options), stage (4 options)** |
| Workflows | Not documented | **8 detailed workflow recipes with step-by-step process** |
| Skill integration | Standalone | **References 7 complementary CoWork OS skills for execution depth** |
| Benchmarks | Not mentioned | **Conversion benchmarks, lift percentages, budget allocation ratios throughout** |

## Notes

- All recommendations are adapted to the user's specific business, audience, and budget
- Every recommendation includes how to measure its impact
- References existing CoWork OS skills where relevant for execution depth
- Marketing tactics evolve rapidly — principles are evergreen, platform hacks are not
- Always caveat that results vary and testing is essential