# outputs/ — what you ship

One folder per lane. Skills read `context/` first and save here, named `MMYY-topic.md`.

| Lane | What goes here | Skills |
|---|---|---|
| [`content/`](./content/) | Blog, thought leadership, newsletter. | claude-marketing-content ($19.99, link in the README) |
| [`website/`](./website/) | Website score, sitemap, wireframes, copy, tests. | claude-marketing-website ($29.99, link in the README) |
| [`seo-aeo/`](./seo-aeo/) | Search and AI-answer visibility. | claude-marketing-aeo ($19.99, link in the README) |
| [`social/`](./social/) | LinkedIn profile, posts, carousels, comments. | claude-marketing-linkedin ($19.99, link in the README) |
| [`product-marketing/`](./product-marketing/) | Launches, stories, case studies, webinars. | [claude-marketing-launch](https://github.com/matteotitta/claude-marketing-launch) (free) |
| [`sales/`](./sales/) | Decks, battlecards, one-pagers, call prep. | your own skills |
| [`paid/`](./paid/) | Google, LinkedIn and Meta ads. | your own skills |
| [`lifecycle/`](./lifecycle/) | Email, onboarding, retention. | your own skills |
| [`outbound/`](./outbound/) | Lists, signals, sequences. | your own skills |