---
name: "visual-assets-direction"
description: "Define purposeful visual asset strategy."
---

# Visual Assets Direction

## Purpose

Ensure the site has credible visual material and that assets are framed, optimized, and purposeful.

## Required Use

Use this skill when the trigger description applies. Keep the `SKILL.md` lean, then read `references/visual-assets-direction-guide.md` for concrete rules before planning or editing a meaningful website change.

## Scoped execution

Apply the [shared web contract](../website-operating-rules/references/scoped-web-contract.md) once when execution crosses phases; reuse it if already read. Load only the specialist guidance relevant to the requested surface and deliverable.

## Detailed Guide

Read `references/visual-assets-direction-guide.md` when this skill is active for a build, redesign, review, or implementation plan.

## Scope and evidence

Real product screenshots support factual proof. Plausible or fictional UI is prototype/illustration and must be labeled; it cannot establish shipped features, results or customer use.