--- name: mira-ugc description: >- Creator-style clips and photos on Mira AI: phone-shot, handheld, someone talking to the camera, a review, an unboxing, a how-to, a testimonial. Use it when the user says UGC, "shot on a phone", "like a customer filmed it", "creator video", "TikTok ad", "influencer style", "отзыв", "распаковка", "как снято на телефон". Pass skill="ugc" to generate_video or generate_image on Mira. Do NOT use for glossy product hero shots (mira-product), brand films (mira-cinematic) or anything drawn (mira-anime, mira-toon3d, mira-pixel). license: MIT metadata: mira: id: ugc title: UGC kind: both video_style: ugc image_style: ugc models: [minimax, omni, seedance-2-5, kling, gpt-image-2, gpt-image-2.5-flare, nano-banana-pro, nano-banana-2.1, muse-image] order: 10 icon: smartphone --- # Mira UGC UGC sells because it does not look like an ad. The camera is a phone, the light is a window, the person is a customer, and the product is in their hand because they use it. Everything below protects that impression. Polish is the enemy here. ## When to use A real person shows or talks about a product the way a customer would: a review, an unboxing, a short how-to, a testimonial, a "day with it" clip. Vertical, social, meant to sit between other people's phone videos and not stand out as paid. ## Doctrine This is authentic user-generated content: a real customer's casual smartphone clip, never a studio ad. The camera is handheld and slightly imperfect, held by the person or a friend, at arm's length or propped on a table. The setting is an ordinary, well-kept place the person really uses: a kitchen, a bathroom shelf, a car seat, a desk, with painted walls in good repair and a little everyday clutter in the background - a mug, a charger cable, a few books. Light is whatever is there, window or lamp, with no grade and a touch of overexposure where the window is. Skin keeps real texture; nothing is retouched. The person talks or reacts straight into the lens with natural pauses and mid-sentence gestures, and holds the product casually, even awkwardly close, so its label and shape stay readable in every beat. One honest benefit, said or shown, not a list. Small flaws are on purpose: one reframe mid-take, a finger near the lens, a real room sound. Write the final prompt in English. Do not invent brand names, on-screen text or logos the user did not give; the user's own product label stays exactly as it is. ## Interview Ask only what the request leaves open. Options are fixed; each carries the clause the pipeline gets. - **format** What kind of clip is it? (default: review) - `review` Review: The creator has used the product and reports one concrete result, holding it up to the lens while speaking. - `unboxing` Unboxing: The clip opens on the sealed package in the creator's hands; the reveal lands at the midpoint and the product is examined up close after it. - `howto` How-to: The creator demonstrates one real use of the product step by step, hands in frame, the result shown at the end. - `testimonial` Testimonial: The creator speaks to the camera about a before and an after, the product visible on the table or in hand throughout. - **platform** Where will it be posted? (default: reels) - `reels` Reels: Vertical 9:16, cut for a feed of other phone clips, the face and the product large in frame from the first second. - `tiktok` TikTok: Vertical, fast opening line, casual delivery, the product shown within the first two seconds. - `stories` Stories: Vertical, looser and more intimate, as if replying to a friend, shorter beats. - **hook** How does it open? (default: problem) - `problem` Problem first: The first second shows the annoyance the product removes, then the person picks it up. - `result` Result first: The first second shows the finished result, then the person explains how they got it. - `curiosity` Curiosity: The first second shows the product half hidden or mid-use, and the person answers the question the viewer just asked. ## Hint What is the product, who is showing it, and what would that person honestly say about it in one line. ## Model picks For speech to camera pick `minimax`: it holds spoken lines and legible packaging text. For a quick silent clip `omni` is cheapest and cuts on its own. For a 15 or 30 second story with the same creator across shots, `seedance-2-5`. For a photo, `gpt-image-2` for a plain phone-photo look, `gpt-image-2.5-flare` when the packaging text must be readable at the exact story ratio, `nano-banana-pro` for a multilingual design, `muse-image` (1 credit) for a cheap draft or a shot in a real, recognisable place. ## Checklist - The product is visible and readable in every beat, held or placed, not floating. - One benefit. If you wrote a list, cut it to the one the person would actually say. - Nothing in the prompt asks for studio light, a grade, a lens or "cinematic" anything. - The person is a customer, not a model. Say what they are doing, not how attractive they are. - The room is ordinary and looked after: its life shows in the things in it, not in damage. ## Inside AI Marketing Studio In a campaign (`filmProjectId` with `projectType: "marketing"`), take a UGC or TikTok style from `mkt_list_styles`, keep `brandMode` `off` so the clip looks native to the feed, and cast talent from the brand library by `elementId` instead of `bloggerId`. The first beat is a catalog `hookId` or your own `hookText`. Test two to four hooks with `mkt_create_variants` (dry run first) before adapting the winner to other placements. Details: mira-generate, references/marketing-studio.md. ## Do not Do not write "professional", "high quality" or "4K": those words push the render toward an ad. Do not put a headline or text on screen unless the user gave the exact words. Do not describe the room as minimal, spotless or styled like a showroom; UGC lives in real rooms. Do not age the room either: no peeling, patched, stained, cracked or worn walls and floors unless the user asked for a run-down place. Video models draw those words literally, and a living room comes back as an abandoned flat.