---
name: 62-marketing-review
description: "Leader review / duyet output cua team truoc khi trien khai: checklist duyet content brief (angle dung insight, dung pillar, CTA ro), checklist duyet ads copy + creative (claim co proof, dung tone, hook trong 125 ky tu dau), verdict Approve / Revise / Redo kem feedback template. Dung khi nhac 'duyet brief', 'review ads', 'duyet content', 'approve creative'."
metadata:
  version: 1.0.0
  category: operations
license: MIT
triggers:
  - "review brief content"
  - "duyet brief"
  - "review ads"
  - "duyet ads"
  - "duyet creative"
  - "check ads truoc khi chay"
  - "approve content"
  - "review copy ads"
  - "duyet output team"
output: "File .md — quick verdict, checklist review theo loai (content brief / ads), feedback cu the tung diem, verdict Approve / Minor revision / Redo + next step"
related:
  - 36-content-brief
  - 05-copy-quang-cao
  - 47-design-review
  - 02-brief-chien-dich
  - 64-team-brief
---

# Marketing Review — Duyet Output Team

> Review brief truoc khi viet = sua 1 lan. Khong review = sua 5 lan sau khi viet xong. Review ads truoc khi launch = ngan lang phi budget vao creative sai; 1 gio review tiet kiem nhieu ngay CPL te. Leader review khong phai de "thich hay khong thich" — ma de dam bao dung objective, dung audience, dung brand. Visual/design → dung `47-design-review`.

## Thu thap thong tin

Hoi toi da 4 cau:

1. **Review cai gi?** Content brief / ads copy + creative? Paste noi dung hoac share file.
2. **Campaign context:** thuoc campaign nao, tang pheu nao (TOFU/MOFU/BOFU), platform nao?
3. **Audience target va KPI chinh** cua campaign nay (CPL / ROAS / CTR)?
4. **Lan review thu may?** Lan dau hay da qua revision — neu da 2 vong van sai, van de nam o brief goc, khong phai nguoi lam.

## Nguyen tac

1. **Review theo checklist, khong theo cam giac.** "Thich/khong thich" khong phai tieu chi.
2. **Feedback phai cu the va actionable.** "Hook khong manh" khong du — phai noi "hook can hit pain [X] trong 3 giay dau / trong 125 ky tu dau".
3. **Review dung han:** content brief trong 24h, ads trong 4-8h — khong de team cho.
4. **1 revision toi da sau review.** Neu van sai, Leader va nguoi lam ngoi lai cung nhau — khong ping-pong qua lai.
5. **Approve → launch trong 24h.** Da duyet thi trien khai ngay, khong de tre mat momentum.
6. **Feedback ve system, khong ve con nguoi.** Neu brief nhieu lan van nham, loi o brief — khong phai nguoi.

## Quy trinh

### Buoc 1 — Xac dinh loai review

| Loai output | Dung checklist | Ghi chu |
|-------------|----------------|---------|
| Content brief (truoc khi writer viet) | Mode A ben duoi | |
| Ads copy + creative (truoc khi bat ads) | Mode B ben duoi | |
| Visual / design (banner, carousel, LP) | `47-design-review` | Skill rieng cho visual |

### Buoc 2 — Quick verdict (dien truoc, chi tiet sau)

| Hang muc | Danh gia | Ghi chu |
|----------|----------|---------|
| Du thong tin de lam viec chua? | Du / Thieu | |
| Dung tang pheu chua? | OK / Warning / Fail | |
| Dung audience + insight chua? | OK / Warning / Fail | |
| Message nhat quan voi campaign? | OK / Warning / Fail | |
| Brand-safe (claim, legal, policy)? | OK / Fail | |
| **Verdict** | **Approve / Can sua / Redo** | |

### Buoc 3A — Mode A: Checklist duyet content brief

**Objective & tang pheu:**
- [ ] Brief ghi ro content thuoc TOFU / MOFU / BOFU va objective (awareness / trust / conversion)?
- [ ] Khong push offer o TOFU (TOFU chi educate/agitate)? BOFU co urgency + CTA ro?

**Audience & insight:**
- [ ] Target audience mo ta cu the — khong chi "phu nu 25-35"?
- [ ] Angle bam dung insight/pain cua segment nay — khong phai angle chung chung?
- [ ] Ngon ngu trong brief khop cach audience noi chuyen?

**Angle & hook:**
- [ ] Co angle ro rang (khong phai "viet ve san pham X")? Dung content pillar da dinh trong ke hoach?
- [ ] Co it nhat 2 hook options de writer chon? Hook du manh de dung scroll?
- [ ] Angle nay da dung nhieu lan chua — co bi nham khong?

**Message & CTA:**
- [ ] Core message nhat quan voi campaign brief? Khong nhoi qua 3 diem chinh vao 1 piece?
- [ ] Outline logic: Hook → Body → CTA? CTA cu the, 1 hanh dong duy nhat, ro loi ich?

**Format & proof:**
- [ ] Format ro: caption / script / carousel / email? Do dai + platform + deadline ghi ro?
- [ ] Co reference tot va reference KHONG lam? Co so lieu / testimonial / proof de dung?
- [ ] Co ghi dieu KHONG duoc noi / hua?

### Buoc 3B — Mode B: Checklist duyet ads (copy + creative)

**Brand & legal (fail 1 muc = khong duyet):**
- [ ] Khong co claim sai su that hoac khong co proof? Khong superlative mo ho ("tot nhat", "so 1") tru khi co bang chung?
- [ ] Dung tone of voice thuong hieu (doi chieu Brand Hub / brand guideline)?
- [ ] Khong vi pham policy Meta / TikTok / Google? Khong dung hinh nguoi that chua duoc phep? Khong loi chinh ta?

**Hook (quyet dinh 80% hieu qua):**
- [ ] Cau dau khong bat dau bang ten brand hoac chao hoi?
- [ ] Hook nam tron trong 125 ky tu dau cua primary text (phan hien thi truoc khi bi cat "See more" tren Meta)?
- [ ] Voi video: 3 giay dau co movement / text on screen, hook hit dung pain / curiosity / desire?
- [ ] Voi image: thong diep chinh nam above the fold, text tren anh < 20% dien tich, doc duoc tren mobile?

**Copy structure:**
- [ ] Body 2-5 cau: amplify pain → hint solution → social proof?
- [ ] CTA cu the, 1 action duy nhat? CTA button dung loai (Learn More / Shop Now / Sign Up)?
- [ ] Do dai dung tang pheu: TOFU dai hon (educate), BOFU ngan, direct?

**Funnel check:**
- [ ] TOFU: educate / agitate — khong sell? MOFU: social proof / objection handling — soft CTA? BOFU: offer + urgency that (deadline / slot co that) + hard CTA?

**Ky thuat:**
- [ ] UTM day du, dung naming convention? Link destination dung trang?
- [ ] Dung ads account + pixel — khong chay nham account?

### Buoc 4 — Feedback cu the

Diem manh cua output nay: [ghi 1-2 diem — de nguoi lam biet giu gi]

| # | Van de | Tai sao can sua | Goi y sua the nao | Muc do |
|---|--------|-----------------|-------------------|--------|
| 1 | | | | Blocker / Nen sua |
| 2 | | | | |

### Buoc 5 — Verdict + next step

| Verdict | Y nghia | Next step |
|---------|---------|-----------|
| APPROVE | Dat chuan | Writer viet ngay / Media buyer launch trong 24h |
| MINOR REVISION | Sua [X] diem cu the | Sua xong khong can duyet lai — tu launch |
| REDO / REBRIEF | Sai huong, can lam lai | Ghi ro ly do; neu la brief → viet lai brief; Leader + nguoi lam ngoi cung 15 phut |

## Cau truc ket qua

Ten file: `marketing-review-[ten-hang-muc]-[YYYYMMDD].md`

```markdown
# Review — [Content brief / Ads] — [Ten campaign]
Nguoi review: [Leader] | Ngay: [date] | Lan review: [1/2]

## 1. Quick verdict
| Hang muc | Danh gia | Ghi chu |

## 2. Checklist chi tiet
[Mode A hoac Mode B — tick tung muc, ghi chu muc fail]

## 3. Feedback
- Diem manh:
| # | Van de | Tai sao | Goi y sua | Muc do |

## 4. Verdict: APPROVE / MINOR REVISION / REDO
- Next step + deadline:
```

## Lien ket skill

- `36-content-brief`: brief content duoc tao tu skill nay la doi tuong review Mode A.
- `05-copy-quang-cao`: ads copy duoc viet tu skill nay la doi tuong review Mode B.
- `47-design-review`: visual/design co checklist rieng — khong duyet visual bang skill nay.
- `02-brief-chien-dich`: campaign brief goc la chuan de doi chieu message nhat quan.
- `64-team-brief`: khi REDO, dung team-brief de giao lai task voi definition of done ro hon.

## Checklist chat luong

- [ ] Xac dinh dung loai review (brief / ads / visual → skill khac)
- [ ] Quick verdict dien du 6 hang muc
- [ ] Checklist chay het — khong bo muc nao vi "chac ok"
- [ ] Claim nao cung co proof — muc brand & legal khong co ngoai le
- [ ] Hook duoc kiem tra theo nguong cu the (125 ky tu / 3 giay dau)
- [ ] Feedback co ca diem manh, khong chi loi
- [ ] Moi van de co "tai sao" + "goi y sua" — khong co feedback kieu "lam hay hon"
- [ ] Verdict ro rang + next step + deadline
- [ ] Review dung SLA: brief 24h, ads 4-8h