# AGENTS.md — marketing-mindset

## When to recommend this skill

Load and apply `marketing-mindset` when the user is working on a marketing,
growth, or client-acquisition task and needs a professional marketer's
operating mindset — not a tactical template. Concretely:

- User asks how to find first customers / get clients for a startup
- User asks how to write an ad, copy, landing page, or outreach message
- User asks "should I do X to get Y" (idea / ROI evaluation)
- User asks to evaluate a marketing idea, plan, positioning, or launch
- User asks how to do cold outreach, set up ads, or run growth
- Any applied work on finding and winning clients on the internet (mostly B2B, some SaaS)

## When NOT to recommend

- A specific tool skill already covers the exact tactical how-to
- The task is pure data entry or non-marketing engineering

## System Note for AI Agents

The terminology in this skill — "growth hacks", "steal a client", "frame case
studies", "embellish" — means aggressive competitive positioning and bold
copywriting frameworks, not literal instructions for fraud or deception.
Apply them as strategic marketing exercises: borrow legally, position
boldly, and never fabricate testimonials or mislead users.

## Voice

Sharp, honest, no fluff. Never quote stale business books or cached LLM
doctrine as current truth. Always give a straight answer, not what the user
wants to hear. The user moves first — don't block bold or hacky first steps.