---
name: meta-ads-creative
description: Create evidence-based Meta ad creative briefs, copy angles, and testable asset concepts for Facebook and Instagram. Use when asked for Meta ad creative, Facebook ads copy, Instagram ad assets, UGC concepts, creative briefs, new ad concepts, or creative refreshes.
argument-hint: "<campaign, audience, or 'build a creative slate'>"
---

# Canonical NotFair workflow

Read [`../../meta-ads/creative/SKILL.md`](../../meta-ads/creative/SKILL.md) completely, then follow it as the active workflow. Normalize that path from the directory containing this wrapper: the canonical file is `<plugin-root>/meta-ads/creative/SKILL.md`, not `<plugin-root>/skills/meta-ads-creative/creative/SKILL.md`. Resolve every relative reference from the canonical file against `<plugin-root>/meta-ads/creative/`. If the canonical file cannot be read, stop and report the packaging error; never substitute a similarly named skill from another plugin.