---
name: "non-generic-web-copy"
description: "Replace vague marketing with credible specifics."
---

# Non Generic Web Copy

## Purpose

Replace vague AI-sounding marketing with copy that proves the site is real.

## Required Use

Use this skill when the trigger description applies. Keep the `SKILL.md` lean, then read `references/non-generic-web-copy-guide.md` for concrete rules before planning or editing a meaningful website change.

## Scoped execution

Apply the [shared web contract](../website-operating-rules/references/scoped-web-contract.md) once when execution crosses phases; reuse it if already read. Load only the specialist guidance relevant to the requested surface and deliverable.

## Detailed Guide

Read `references/non-generic-web-copy-guide.md` when this skill is active for a build, redesign, review, or implementation plan.