git:20260508.d408689 to git:20260812.b624042

1 added, 1 removed. Audit A to A.

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name: competitor-analysis

- description: "Run competitive analysis. Use when: content, SEO, paid ads, social, AI visibility, pricing, positioning comparison."

+ description: "Run a multi-dimensional competitive teardown of 2-5 competitors — content strategy, SEO, paid ads, social, AI answer-engine visibility, and pricing/positioning — producing a competitor overview matrix, per-competitor SWOT, gap analysis, and strategic recommendations prioritized by opportunity size. Triggers on \"/digital-marketing-pro:competitor-analysis\", \"analyze our competitors\", \"how do we stack up against X\", \"competitive landscape report\", \"what are competitors doing that we aren't\". Point-in-time analysis, not ongoing tracking — pair with /digital-marketing-pro:competitor-monitor for that. Reads the brand profile, guidelines, and compliance rules."

argument-hint: "[competitor names]"

---

# /digital-marketing-pro:competitor-analysis

## Purpose

Deliver a comprehensive competitive intelligence report across all major marketing dimensions. Identify competitor strengths, weaknesses, strategies, and gaps the brand can exploit.

## Input Required

The user must provide (or will be prompted for):

- **Competitors**: 2-5 competitor names and/or URLs

- **Analysis scope**: Full analysis or specific dimensions (SEO, content, ads, social, pricing)

- **Key battleground keywords**: Terms where the brand competes head-to-head

- **Industry/category**: For contextual benchmarking

## Process

1. **Load brand context**: Read `~/.claude-marketing/brands/_active-brand.json` for the active slug, then load `~/.claude-marketing/brands/{slug}/profile.json`. Apply brand voice, compliance rules for target markets (`skills/context-engine/compliance-rules.md`), and industry context. **Also check for guidelines** at `~/.claude-marketing/brands/{slug}/guidelines/_manifest.json` — if present, load restrictions and relevant category files. Check for custom templates at `~/.claude-marketing/brands/{slug}/templates/`. Check for agency SOPs at `~/.claude-marketing/sops/`. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.

2. **Content analysis**: Content types, publishing frequency, top-performing content, content gaps, topic authority

3. **SEO analysis**: Domain authority, keyword overlap, ranking gaps, backlink comparison, technical health

4. **Paid advertising**: Ad copy themes, landing page strategies, estimated spend, platform focus

5. **Social media**: Platform presence, follower growth, engagement rates, content mix, posting cadence

6. **AI visibility**: How competitors appear in AI answer engines versus the brand

7. **Pricing and positioning**: Pricing models, value proposition, messaging frameworks, market positioning

8. Synthesize findings into strategic opportunities and threats

9. Generate actionable recommendations for competitive advantage

## Output

A structured competitive analysis containing:

- Competitor overview matrix with key metrics per competitor

- Content strategy comparison with gap analysis

- SEO competitive landscape with keyword and link opportunities

- Paid media intelligence with creative and targeting insights

- Social media benchmarking with engagement analysis

- AI visibility comparison across platforms

- Pricing and positioning map

- SWOT summary per competitor

- Strategic recommendations prioritized by opportunity size

## Agents Used

- **competitive-intel** — All competitive dimensions, benchmarking, gap analysis, and strategic recommendations