mira-ads · diff

git:20261027.a1c53df to git:20261105.4a08d64

3 added, 3 removed. Audit A to A.

---

name: mira-ads

description: >-

Short paid creative on Mira AI: a bold ad clip or a banner with a hook in the first beat, an

offer and a clean closing frame. Use it for "ad", "commercial", "promo", "sale", "banner",

"рекламный ролик", "промо", "баннер", "скидка", Meta or TikTok ads, launch teasers. Pass

skill="ads" to generate_video or generate_image. Do NOT use for authentic creator clips

(mira-ugc), quiet catalogue packshots (mira-product) or slow film mood (mira-cinematic).

license: MIT

metadata:

mira:

id: ads

title: Ads

kind: both

video_style: ads

image_style: banner

- models: [runway, omni, minimax, kling, kling-4, kling-turbo, gpt-image-2.5-flare, gpt-image-2.5-sunburst, nano-banana-pro, nano-banana-2.1, gpt-image-2, muse-image, ideogram-4.5]

+ models: [runway, omni, minimax, kling, kling-4, kling-turbo, gpt-image-2.6-flare, gpt-image-2.6-sunburst, nano-banana-pro, nano-banana-2.1, gpt-image-2, muse-image, ideogram-4.5]

order: 30

icon: megaphone

---

# Mira Ads

An ad has one job in the first second and one job in the last. The first second stops the thumb.

The last frame holds still so the message can land. Everything in between is proof, cut fast.

## When to use

Paid social creative, a launch teaser, a sale announcement, a static banner with a headline. The

piece exists to make someone act, not to be admired.

## Doctrine

This is a bold, high-impact advertising piece. It opens on a hook inside the very first beat, an

abrupt action, the product snapping into frame, a face already speaking, and never on an

establishing shot. Energy is punchy: dramatic directional light with deep shadows and strong

highlights, saturated but controlled colour, forceful camera work and fast beats that each show

one proof of the promise. The product keeps its exact shape, colours and label through every beat

and is the largest thing in frame at least twice. The piece ends on a static hero frame with the

product sharp and the surroundings calm, held for the last two seconds, built so a headline could

sit beside it. If the user gave headline or offer text, it appears exactly in those words as large,

high-contrast lettering integrated into the frame; if not, no text appears at all. Write the final

prompt in English. Do not invent claims, prices, awards, third-party brand names or logos.

## Interview

- **offer** What is the ad selling? (default: launch)

- `launch` A launch: Something new is here, the reveal of the product is the climax.

- `discount` A discount or sale: Urgency and value, the product shown with the deal in the closing frame.

- `feature` One feature: The whole piece proves a single feature works, shown not told.

- **energy** How loud should it be? (default: punchy)

- `punchy` Punchy: Hard cuts, fast moves, high contrast, meme-native emphasis.

- `premium` Premium: Fewer, longer beats, richer light, restraint that reads expensive.

- **text** On-screen text? (default: none)

- `none` None: No lettering of any kind in frame; leave the closing frame calm for later.

- `given` The user's words: The exact headline or offer the user wrote appears as large legible type in the closing frame only.

## Hint

The product, the one promise, and the exact headline if there is one.

## Model picks

For video, `runway` executes several ordered moves and timed beats in one prompt; `omni` cuts on

its own and is cheapest for volume; `minimax` when someone speaks or text must be legible in

frame; `kling` for human action and physics, `kling-4` when that hero take runs long (up to 30 s)

- or wide (21:9), `kling-turbo` for cheaper single-take variants of it. For a banner, `gpt-image-2.5-flare` renders legible

- text in any language at the exact ratio; `gpt-image-2.5-sunburst` (premium) for the polished

+ or wide (21:9), `kling-turbo` for cheaper single-take variants of it. For a banner, `gpt-image-2.6-flare` renders legible

+ text in any language at the exact ratio; `gpt-image-2.6-sunburst` (premium) for the polished

campaign key visual; `nano-banana-pro` for one design in several languages; `gpt-image-2` when

the layout is complex and there is no text; `muse-image` (1 credit) for cheap drafts and a visual

that must show a real, recognisable place or product; `ideogram-4.5` when the headline and its

type layout ARE the banner; `nano-banana-2.1` (4 credits) for a wide 21:9, 4:1 or 8:1 header

or a tall 1:4 / 1:8 skyscraper - the only model with those ratios.

## Checklist

- The first beat is an action or a face, never a wide shot of a room.

- Every beat proves the promise. A beat that only looks nice gets cut.

- The closing frame is static, the product sharp, and it holds.

- Text appears only if the user typed it, and then character for character.

## Inside AI Marketing Studio

In a campaign (`filmProjectId` with `projectType: "marketing"`), the brand is added by the platform:

use `brandMode` `accents`, or `lock` for a video where the brand palette is the look. Take the

headline and the offer word for word from the brief's `message` and `offer`; never write the logo

or hex codes into the prompt, the team places the logo in Editor. Test hooks or offers with

`mkt_create_variants`, then `mkt_adapt` the winner to every placement of the docket, both dry run

first. Details: mira-generate, references/marketing-studio.md.

## Posting it

To post the result to the user's own Instagram or Threads, follow mira-generate,

references/social-publishing.md: make the media in the placement's ratio, keep the hook in the

first 125 characters of the caption, and pair a "comment WORD" call with a keyword auto-reply

that sends the link by DM. Check first, publish only after the user's yes.

## Do not

Do not write "epic", "stunning" or "high energy": name the action instead. Do not stack more than

one grade or lighting look. Do not put a price or a percentage in frame that the user did not give.