buying-signals-6 · diff
git:20260130.9b3c151 to git:20260130.4caa77f
25 added, 0 removed. Audit A to A.
---
name: buying-signals-6
description: 6 buying signals ranked by purchase correlation - Former Customers, New Leadership, High-Intent Website, Tech Stack Change, Expansion, and Hiring/Downsizing. Use when prioritizing outreach, building signal-based campaigns, or setting up intent tracking.
---
# 6 Buying Signals (Ranked by Purchase Correlation)
## 1. Former Customers & Alumni Users (Highest Correlation)
**Why it works:**
- Trust already established + known playbook
- Faster proof of value
**Query:** Previous users of your product at new companies
**Outreach timing:** Immediately upon detection
---
## 2. New Leadership ≤90 days
**Why it works:**
- Mandate for early wins
- Vendor amnesty period
- Budget air cover for new initiatives
**Query:** LinkedIn job changes, press releases
**Outreach timing:** Days 14-45 (peak engagement window)
---
## 3. High-Intent Website & Content
**Why it works:**
- BOFU pages: pricing, competitor comparisons, demo, integrations
- Shows active evaluation
**Query:** Website visitor tracking, content downloads
**Outreach timing:** Within 24-48 hours (highest intent signal)
**Reply rate:** 25-30% (they know you)
---
## 4. Tech Stack Change
**Why it works:**
- Active change project indicates openness
- Fresh pain from transition
- New gaps in workflow
**Query:** BuiltWith, job postings mentioning new tools
**Outreach timing:** 1-2 weeks after detection
---
## 5. Expansion (Raise, New Region/Product)
**Why it works:**
- Board targets create urgency
- Scale pain emerges
- Standardization moment
**Query:** Crunchbase, press releases, job postings
**Outreach timing:** 2-4 weeks after announcement
---
## 6. Hiring or Downsizing
**Why it works:**
- Hiring = ramp pressure, need efficiency
- Downsizing = do-more-with-less mandate
**Query:** LinkedIn company growth, layoff news
**Outreach timing:** 1-2 weeks after pattern detected
---
## Signal Performance Benchmarks
| Outreach Type | Reply Rate |
|---------------|------------|
| Cold outreach | 6-8% |
| Signal-based | 18-22% |
| Multi-signal stacked | 35-40% |
**Key insight:** Signal-based outreach = 3-4x higher contract values
+ ---
+
+ ## Combines with
+
+ | Skill | Why |
+ |-------|-----|
+ | `clay-buying-signals-5` | Implement signals in Clay workflows |
+ | `gtm-plays-11` | Match signals to specific GTM plays |
+ | `cold-email-4-sequence` | Build sequences around each signal |
+ | `bridgebound-in-market-20` | Deep-dive on in-market triggers |
+
+ ## Example prompts
+
+ ```
+ Which buying signal should I prioritize for a $50K ACV enterprise deal?
+ ```
+
+ ```
+ Create an outreach strategy combining job change + funding signals for fintech companies.
+ ```
+
+ ```
+ How do I detect tech stack changes for companies using Salesforce?
+ ```
+