v1.0.1 to git:20260925.e6c43e0

- description: When the user wants to create, optimize, or audit a startups, education, or special program page. Also use when the user mentions "startups program," "for startups," "education discount," "student plan," "for students," or "special pricing." For education discounts, use education-program.

- version: 1.0.1

- # Pages: Startups / Education

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- Guides startups and education program pages that offer special pricing or benefits. Targets founders, early-stage teams, students, and educators. Common for SaaS, dev tools, and productivity apps. For **channel strategy** (discount structure, verification, placement), see **education-program**.

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- **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

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- ## Initial Assessment

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- **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for product, pricing, and eligibility.

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- Identify:

- 1. **Program type**: Startups, education, nonprofit, incubator

- 2. **Offer**: Discount, free tier, credits, extended trial

- 3. **Eligibility**: Criteria (revenue, team size, .edu, etc.)

- 4. **Primary goal**: Sign up, apply, contact

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- ## Page Structure

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- | Section | Purpose |

- |---------|---------|

- | **Headline** | "Built for Startups" or "Free for Students" |

- | **Value** | Why this program; what they get |

- | **Eligibility** | Who qualifies; how to verify |

- | **Offer** | Discount %, free months, credits |

- | **Proof** | Startups/students who use us |

- | **CTA** | Apply, get started, claim offer |

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- ## Best Practices

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- ### Eligibility

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- - **Clear criteria**: "Pre-seed to Series A" or ".edu email"

- - **Verification**: Application, form, or self-serve

- - **Abuse prevention**: Limit per company; revoke if ineligible

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- ### Messaging

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- - **Empathy**: "We've been there"; "Grow with us"

- - **Social proof**: "X startups use [Product]"

- - **Urgency**: Limited spots; apply by date (if applicable)

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- ### Conversion

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- - **Low friction**: Short form; or instant with .edu

- - **Follow-up**: Email sequence for applicants

- - **Link to pricing**: Full pricing for reference

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- ### Placement: When Standalone vs Embed

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- | Approach | When |

- |----------|------|

- | **Embed in pricing** | Student as tier or block; no separate page; single decision point |

- | **Registration flow** | When discount applies at signup, registration is P0; pricing page P1 |

- | **Standalone page** | /education, /student-discount; when SEO or ad landing needed; avoid if persona "for students" already exists |

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- ## Output Format

- - **Headline** and value proposition

- - **Eligibility** criteria

- - **Offer** details

- - **Application** flow

- - **Internal links** (pricing, features)

- - **SEO** metadata

- ## Related Skills

- - **education-program**: Student/education discount channel; verification, placement, discount structure

- - **discount-marketing-strategy**: Startups/education discount programs; campaign design

- - **pricing-page-generator**: Link to full pricing; program as special tier; Special programs section

- - **landing-page-generator**: Startups page is a landing page

- - **use-cases-page-generator**: "For startups" use case

- - **customer-stories-page-generator**: Startup case studies