git:20260512.df85811 to git:20260729.3b91eed

5 added, 1 removed. Audit A to A.

---

name: seo-ecommerce

- description: Use when optimizing e-commerce SEO. Covers product schema with AggregateRating, faceted navigation rules, category page intro, out-of-stock handling, internal search, marketplace SEO (Amazon, Etsy, eBay).

+ description: Use when optimizing e-commerce SEO — product/category pages, faceted navigation, marketplace listings.

user-invocable: false

related-skills: seo, seo-schema, seo-content, seo-images

---

+ <objective>

+ Covers e-commerce-specific SEO: Product schema (offers/aggregateRating/review/brand) plus BreadcrumbList on product pages, category page structure (intro copy, H1, pagination canonicals), faceted-navigation indexing rules by filter-combo count, out-of-stock handling (keep the page, set availability, link to alternatives), internal search page blocking/optimization, and marketplace-specific tactics (Amazon A+ Content, Etsy tags, eBay item specifics). Schema templates live in `templates/json-ld/`.

+ </objective>

# E-commerce SEO

## Product Pages

- `Product` schema with `offers`, `aggregateRating`, `review`, `brand`

- `BreadcrumbList` schema

- Unique meta title/description per product

- Canonical to self (not category)

- Reviews above the fold (with schema)

- Out-of-stock: keep page, set `availability: OutOfStock`, link to alternatives

## Category Pages

- Intro paragraph 150-300 words (above products)

- H1 with category keyword

- Pagination: `rel="canonical"` on each paginated page (Google deprecated rel=next/prev)

- Filter URLs: see Faceted Navigation below

## Faceted Navigation Rules

| Filter combo | Action |

|--------------|--------|

| 1-2 filters (popular) | Index, unique meta, custom canonical |

| 3+ filters | `noindex, follow` |

| Sort params (?sort=) | Canonical to clean URL |

| Pagination | Canonical to self, no noindex |

## Internal Search

- Block `/search?q=*` in robots.txt (avoid index bloat)

- But optimize top searched terms as static pages

## Schema Templates

- `templates/json-ld/product.json`

- `templates/json-ld/breadcrumb.json`

## Marketplaces

- Amazon: A+ Content, backend keywords

- Etsy: tags, attributes, video listings

- eBay: item specifics, gallery photos