git:20260616.541b84f to git:20260618.ff8c0b8

---

name: open-source-marketing-playbook

description: |

Marketing playbook for open-source projects led by non-technical founders. Covers README optimization, community building, contributor attraction, and translating OSS traction into revenue. By @WeiYipei.

source: https://github.com/Gingiris-1031/gingiris-skills/tree/main/skills/open-source-marketing-playbook

---

# Open Source Marketing for Non-Technical Founders

> 🌍 **Language / 语言**: [中文](#中文版) | [English](references/en/README.md) | [日本語](references/ja/README.md) | [한국어](references/ko/README.md)

## 📦 Install

```bash

clawhub install open-source-marketing-playbook

```

**What you get after installing:**

- README-as-landing-page structure with badges and social proof

- Community-first growth strategy (Discord/Slack without writing code)

- Star momentum tactics and contributor funnel design

---

You don't need to be a developer to market an open-source project. This playbook bridges the gap.

- **README as landing page**: Structure, badges, and social proof that convert visitors

- **Community-first growth**: Discord/Slack strategy without writing code

- **Star momentum**: How to trigger GitHub Trending without gaming the system

- **Contributor funnel**: Attract and retain open-source contributors

- **Monetization bridge**: From stars to sponsors to paid tiers

## Related Gingiris Skills

- Full version: https://clawhub.ai/skill/gingiris-opensource

- All skills: https://clawhub.ai/user/gingiris

- Follow: [@WeiYipei on X](https://x.com/WeiYipei)