open-source-marketing-playbook Β· diff

git:20260706.f77d636 to git:20260814.b86ee95

38 added, 1 removed. Audit A to A.

---
name: open-source-marketing-playbook
description: |
Marketing playbook for open-source projects led by non-technical founders. Covers README optimization, community building, contributor attraction, and translating OSS traction into revenue. By @WeiYipei.
source: https://github.com/Gingiris-1031/gingiris-skills/tree/main/skills/open-source-marketing-playbook
tags:
- open-source-marketing
- github-stars
- oss
- developer-marketing
- community-building
- readme
- product-hunt
- cold-start
- hacker-news
- claude-code
- ai-agent-skill
- agent-skill
- latest
---
# Open Source Marketing for Non-Technical Founders
> 🌍 **Language / 语言**: [δΈ­ζ–‡](#δΈ­ζ–‡η‰ˆ) | [English](references/en/README.md) | [ζ—₯本θͺž](references/ja/README.md) | [ν•œκ΅­μ–΄](references/ko/README.md)
## πŸ“¦ Install
```bash
clawhub install open-source-marketing-playbook
```
**What you get after installing:**
- README-as-landing-page structure with badges and social proof
- Community-first growth strategy (Discord/Slack without writing code)
- Star momentum tactics and contributor funnel design
---
- You don't need to be a developer to market an open-source project. This playbook bridges the gap.
+ You don't need to be a developer to market an open-source project. This playbook bridges the gap and produces an executable launch packet.
- **README as landing page**: Structure, badges, and social proof that convert visitors
- **Community-first growth**: Discord/Slack strategy without writing code
- **Star momentum**: How to trigger GitHub Trending without gaming the system
- **Contributor funnel**: Attract and retain open-source contributors
- **Monetization bridge**: From stars to sponsors to paid tiers
+
+ ## 0. Open-source readiness gate
+
+ Before planning distribution, answer four questions:
+
+ 1. Is this for enterprises, developers, or both?
+ 2. Are API/SDK, self-hosting and documentation usable enough for a stranger to reach first value?
+ 3. Is the goal influence, commercial leads, recruiting, fundraising, or a defined mix?
+ 4. Can the team maintain issues, releases and community after launchβ€”and capture qualified SMB/enterprise demand?
+
+ If any answer is unclear, return a readiness-gap table before proposing launch channels.
+
+ ## 1. Required launch packet
+
+ Produce these assets together:
+
+ - Positioning: `[known closed-source comparator] alternative for [audience], differentiated by [verifiable benefit]`.
+ - README: first-screen tagline, demo, working quick start, docs, deployment, community and contribution paths.
+ - PR/article: comparative advantage, why now, proof, use cases and reusable excerpts for secondary distribution.
+ - Developer docs: fastest path to first value, one-click deploy where possible, troubleshooting and next-step links.
+ - Community operating map: Reddit for discovery, X for 1:1 feedback/news, Discord/Telegram for retention and contributor coordination.
+
+ ## 2. Launch-week execution
+
+ - Complete the concentrated announcement cycle within 24 hours, while preserving authentic channel-native posts.
+ - Hold 1:1 conversations with early users and relevant community operators; do not mass-post identical copy.
+ - Publish where the comparator/category is already discussed, including relevant news communities.
+ - Track `source β†’ repo visit β†’ star/install β†’ activated user β†’ qualified lead β†’ paid`.
+ - Route non-code contributors to translation, documentation, community moderation and global operations instead of losing them.
+
+ ## 3. Post-launch operating loop
+
+ `exposure β†’ early users β†’ qualified customers β†’ needs β†’ product iteration β†’ monetization`
+
+ Run at least 30 early interviews before treating stars as PMF. Let the user speak most of the session; verify existing paid behavior and request a screen-share of the workflow. Start monetization experiments early and balance refactoring with user-visible improvements.
+
+ Full evidence map and output template: `references/iris-oss-field-notes.md`.
## Related Gingiris Skills
- Full version: https://clawhub.ai/gingiris-1031/skills/gingiris-opensource
- All skills: https://clawhub.ai/gingiris-1031
- Follow: [@WeiYipei on X](https://x.com/WeiYipei)