create-marketing-content git:20260813.1e50630A

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---
name: create-marketing-content
description: 创作、改写和诊断有事实依据的营销内容，覆盖文章、通讯、社交媒体、品牌账号、案例、行业观点和活动文案。适用于内容创作、公众号文章、品牌内容、营销与广告文案、案例复盘、内容重构、弱化 AI 痕迹，以及将同一份素材改编为符合不同平台习惯的内容。
---

# Create Marketing Content

Turn real business knowledge into clear, useful, credible content. Optimize for reader progress before engagement.

## Workflow

1. Confirm the reader, awareness stage, publication surface, content job, desired action, voice, length, and facts that may be used.
2. Build a source ledger. Separate verified facts, attributed claims, practitioner experience, examples, opinions, and unknowns.
3. Define one core proposition and two or three supporting ideas. State what the reader can understand, decide, or execute afterward.
4. Select a structure that matches the job: tutorial, diagnosis, argument, case, comparison, checklist, story, or field note.
5. Open with a concrete tension, observation, decision, mistake, or outcome. Do not manufacture fear or curiosity.
6. Develop the argument with mechanism, evidence, examples, trade-offs, failure conditions, and next actions.
7. Create platform-native packaging only after the body can deliver the promise.
8. End with a useful synthesis, decision rule, checklist, or relevant next question. Keep calls to action natural and optional.
9. Edit for short sentences, precise verbs, varied rhythm, clear attribution, and removal of filler, repetition, cliché, and unsupported certainty.
10. Run an integrity check for claims, permissions, disclosure, privacy, copyright, sensitive categories, and platform rules.
11. After facts, structure, and platform requirements are stable, use `$wepr-human-writing` when the Chinese draft still feels mechanical, translated, generic, or unlike natural client-facing writing.

## Route by need

- Read [references/structure-and-persuasion.md](references/structure-and-persuasion.md) to choose a structure and strengthen reasoning.
- Read [references/editorial-qa.md](references/editorial-qa.md) for rewriting, platform adaptation, and final review.
- For Xiaohongshu-specific search, titles, and account operations, use `$plan-xiaohongshu-growth` instead.
- For final Chinese-language naturalization without changing claims, use `$wepr-human-writing`.
- For mechanical-pattern diagnosis, minimal revision, evidence-risk checks, and author-voice preservation, use `$wepr-editorial-quality`.
- When approved content will be created, reviewed, scheduled, or distributed through GEOFlow, use `$wepr-geoflow` to verify the instance workflow and operational boundary before any write or publication.
- When the topic, commercial objective, audience problem, or business claim is still unclear, use `$wepr-business-workbench` before drafting.
- For paid-ad concepts, platform copy decks, creative briefs, landing-page continuity, and advertising-policy checks, use `$wepr-advertising-workbench`.

## Output modes

- **Create:** source ledger, angle, outline, final copy, headline options, and QA notes.
- **Rewrite:** preserve verified facts and intended voice; show the revised copy and material changes.
- **Diagnose:** identify reader, promise, evidence, structure, clarity, trust, and conversion problems before editing.
- **Repurpose:** preserve the proposition while rebuilding hook, length, format, and CTA for each platform.

## Guardrails

Do not fabricate cases, quotations, clients, results, urgency, authority, testimonials, or data. Avoid shame, identity threats, or anxiety as default persuasion. Do not imitate a living creator's signature voice or hide sponsorship and commercial intent.