seo-content-writer v1.0.0A

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---
name: seo-content-writer
description: "SEO-optimized content creation with brand voice analysis and platform-specific frameworks. Covers blog posts, social media, email marketing, and landing pages. Includes keyword integration, readability optimization, and performance metrics."
license: MIT
origin: custom
author: Rebecca Rae Barton
author_url: https://github.com/thatrebeccarae
metadata:
  version: 1.0.0
  category: content
  domain: seo
  updated: 2026-03-13
---

# SEO Content Writer

Create SEO-optimized content with consistent brand voice across platforms.

## Core Capabilities

### Brand Voice Development
- Analyze existing content for voice characteristics
- Define personality archetypes and tone attributes
- Build voice consistency guidelines
- Create sample voice documents for team alignment

### SEO Optimization
- Keyword research and natural integration
- Title tag and meta description optimization
- Header hierarchy (H1-H4) structure
- Internal linking strategy
- Content depth recommendations by type
- Readability scoring (Flesch-Kincaid, Gunning Fog)

### Content Frameworks
- **Blog posts:** how-to, listicle, thought leadership, case study, comparison
- **Social media:** LinkedIn, Twitter/X, Instagram
- **Email marketing:** subject lines, preview text, body copy
- **Landing pages:** hero, features, social proof, CTA
- **Product descriptions:** benefit-driven, SEO-optimized

## Workflow

### 1. Define Voice (if not established)

Ask the user for 3-5 examples of content they like. Analyze for:
- Tone (formal ↔ casual)
- Perspective (first person, second person, third person)
- Vocabulary level (technical ↔ accessible)
- Sentence structure (short/punchy ↔ flowing/complex)
- Personality traits (authoritative, friendly, provocative, empathetic)

### 2. Research Keywords

For SEO content:
- Identify primary keyword (1) and secondary keywords (3-5)
- Check search intent (informational, transactional, navigational)
- Note competing content and gaps
- Plan header structure around keyword clusters

### 3. Draft Content

Follow the appropriate framework from REFERENCE.md. Ensure:
- Primary keyword in title, H1, first 100 words, and meta description
- Secondary keywords distributed naturally through H2s and body
- Readability at appropriate level for the audience
- Clear CTA aligned with content goal

### 4. Optimize

- Check keyword density (1-2% for primary, <1% for secondary)
- Verify header hierarchy (single H1, logical H2/H3 nesting)
- Add internal links to related content
- Write meta title (50-60 chars) and meta description (150-160 chars)
- Verify readability score matches target audience

## Content Type Guidelines

| Type | Target Length | Readability | Keywords |
|------|-------------|-------------|----------|
| Blog (how-to) | 1,500-2,500 words | Grade 7-9 | 1 primary + 3-5 secondary |
| Blog (thought leadership) | 800-1,500 words | Grade 9-12 | 1-2 keywords, lighter touch |
| LinkedIn post | 150-300 words | Conversational | 0-1 hashtag-keywords |
| Twitter thread | 5-12 tweets | Punchy, scannable | Topic-relevant, not forced |
| Email body | 100-200 words | Grade 6-8 | None (engagement-focused) |
| Landing page | 500-1,000 words | Grade 6-8 | 1 primary + 2-3 secondary |
| Product description | 150-300 words | Grade 7-9 | 1 primary + 1-2 secondary |

## Key Principles

1. **Write for humans first, search engines second.** Natural language > keyword stuffing.
2. **Match search intent.** Informational queries need guides, not sales pages.
3. **Front-load value.** The first paragraph should answer the core question.
4. **One CTA per piece.** Do not dilute with multiple asks.
5. **Scannable structure.** Headers, bullets, bold key phrases. Most readers skim.

For detailed platform specs, SEO checklists, and content frameworks, see [REFERENCE.md](REFERENCE.md).