sxo · diff

git:20260814.8d9d54b to git:20260924.4401967

13 added, 14 removed. Audit A to A.

---

name: sxo

argument-hint: "<page or site URL, e.g. https://example.com/landing>"

description: >

- Search Experience Optimization (SXO) — the bridge between SEO and UX/CRO. Audits

- the full journey from the SERP click to the on-page goal: SERP click-through

- factors (title/meta/rich results that win the click), then post-click experience

- signals that keep users and drive conversions — above-the-fold relevance and

- intent match, page speed / Core Web Vitals as experience, readability and

- scannability, clear CTAs, mobile usability, and the things that cause pogo-

- sticking back to Google. Use this skill when the user has decent rankings but

- poor CTR or poor on-page conversion, wants to improve dwell time / engagement,

- reduce bounce/pogo-sticking, or align a page's experience with search intent.

- Trigger on: "SXO", "search experience optimization", "good rankings but low

- CTR", "high bounce rate from search", "pogo-sticking", "improve dwell time",

- "SEO and conversion", "ranking but not converting", "engagement signals", "make

- this page convert search traffic". For pure landing-page conversion in ads use

- /google-ads-landing; for content quality use /seo-page.

+ Search Experience Optimization (SXO), the bridge between SEO and UX/CRO. Audits

+ the journey from the SERP click to the on-page goal: click-through factors (title,

+ meta, rich results), then post-click signals that keep users and drive

+ conversions: above-the-fold relevance and intent match, page speed / Core Web

+ Vitals, readability, clear CTAs, mobile usability, and what causes pogo-sticking

+ back to Google. Use when the user has decent rankings but poor CTR or poor on-page

+ conversion, wants better dwell time / engagement, less bounce, or a page

+ experience aligned with search intent. Trigger on: "SXO", "search experience

+ optimization", "good rankings but low CTR", "high bounce rate from search",

+ "pogo-sticking", "improve dwell time", "SEO and conversion", "ranking but not

+ converting", "engagement signals", "make this page convert search traffic". For

+ pure landing-page conversion in ads use /google-ads-landing; for content quality

+ use /seo-page.

---

# Canonical NotFair workflow

Read [`../../seo/sxo/SKILL.md`](../../seo/sxo/SKILL.md) completely, then follow it as the active workflow. Resolve every relative reference from that file against `../../seo/sxo/`.