DESIGN.md@resources/local-ai-care-package/unpacked/local-ai-care-package/websites-html/durable git:20260811.4eac037A

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# MERIDIAN Design Decisions

**Brand adjectives**: precise / secure / premium

## Axis 1 — Palette mood: A (Dark cinematic)
Vault footage is inherently dark with warm gold highlights. The black-to-gold gradient matches the arctic rock and brass interior lighting.

## Axis 2 — Typography voice: A (Compact editorial)
Headlines at ~5vw keep the footage visible. This is a private bank, not a consumer brand — restraint signals confidence.

## Axis 3 — Label treatment: C (Rule line)
Solid accent chips read too casual for a century-old private bank. The thin horizontal rule is quieter, more premium — like embossed stationery.

## Axis 4 — Beat placement: A (Alternating L/R)
The camera moves through the vault from left to right, then centers on the pedestal. Alternating text keeps the visual path clear.

## Axis 5 — HUD metaphor: DEPTH
The journey descends into the vault. Depth countdown (3,842M → 0) mirrors the physical penetration through layers of security.

## Axis 6 — Idle treatment: A (Drifting mist)
Atmospheric fog over the still vault door creates anticipation. It reads as premium haze, not smoke or technical artifact.

## Axis 7 — Marquee divider: B (Stat strip)
Private banking clients trust numbers, not slogans. Three metrics ($47B AUC, 1892 founded, 24/7 access) establish institutional credibility.

## Axis 8 — Landing sections: How it works + specs grid
Private banking is a service, not a product. The flow is: stats (trust) → specs (security details) → process explanation → contact CTA. No e-commerce, no "add to cart."