AGENTS.md · diff

git:20260223.e422548 to git:20260225.af3ab63

36 added, 2 removed. Audit A to A.

# AI Marketing Skills
This repo contains standalone marketing skills in the `skills/` directory. Each skill is a self-contained markdown prompt with YAML frontmatter.
## Available Skills
- - `skills/search-page-audit/SKILL.md` — 38-point SEO + AI optimization audit for any URL
+ ### Ads
+ - `skills/ads/ad-angles/SKILL.md` — Brainstorm ad concepts using 5 messaging angles, formats, and visual styles
+ - `skills/ads/ad-campaign-analyzer/SKILL.md` — Red/Yellow/Green campaign grading with creative fatigue detection and scaling recommendations
+ - `skills/ads/ad-creative/SKILL.md` — Render ad concepts as HTML with 5 template styles, optionally screenshot via Playwright MCP
+ ### Content
+ - `skills/content/content-strategy/SKILL.md` — Plan content pillars, topic clusters, editorial calendar, and keyword mapping by buyer stage
+ - `skills/content/social-post-writer/SKILL.md` — Generate social posts from a topic using 9 proven templates with platform adaptation
+ - `skills/content/content-repurposer/SKILL.md` — Turn long-form content into a week of short-form social posts via Hub & Spoke method
+
+ ### Conversion
+ - `skills/conversion/conversion-audit/SKILL.md` — 53-point conversion audit covering customer focus, narrative arc, copy, design, CTAs, and proof
+
+ ### Reddit
+ - `skills/reddit/reply-writer/SKILL.md` — Draft native Reddit replies in 3 rotating formats with subreddit tone calibration
+
+ ### Research
+ - `skills/research/channel-discovery/SKILL.md` — Map marketing channels for a target audience, score on 5 criteria, recommend top 3
+ - `skills/research/community-discovery/SKILL.md` — Discover 100+ online communities across Reddit, Slack, Discord, Facebook, LinkedIn, and forums
+ - `skills/research/competitor-content-analysis/SKILL.md` — Analyze a competitor's content engine — inventory, SEO plays, comparison pages, gaps
+ - `skills/research/competitor-discovery/SKILL.md` — Search the web for competitors, produce a ranked list of direct/adjacent/tangential competitors
+ - `skills/research/competitor-keyword-analysis/SKILL.md` — Map a competitor's organic search presence via Keywords Everywhere MCP
+ - `skills/research/competitor-landscape/SKILL.md` — Cross-competitor comparison — feature matrix, positioning map, SWOT, strategic recommendations
+ - `skills/research/competitor-site-analysis/SKILL.md` — Extract structured data from a competitor's website across 5 dimensions
+ - `skills/research/influencer-discovery/SKILL.md` — Discover 100+ influencers across YouTube, X/Twitter, blogs, newsletters, and podcasts
+ - `skills/research/keyword-research/SKILL.md` — Expand a seed keyword into clustered keyword universe via Keywords Everywhere MCP
+
+ ### Search
+ - `skills/search/search-page-audit/SKILL.md` — 38-point SEO + AI optimization audit for any URL
+
## How to Use
When a user asks to run an audit (or any skill), read the corresponding `SKILL.md` file and follow its instructions exactly. Pass the user's input (e.g. a URL) as the argument.
## Conventions
- - Skills live in `skills/<skill-name>/SKILL.md`
+ - Skills live in `skills/<category>/<skill-name>/SKILL.md`
- Each skill defines its own process, output format, and rules
- Do not improvise outside what the skill specifies — follow the SKILL.md
+
+ ## Integrations
+
+ Some skills use MCP servers. See `integrations/` for setup guides.
+ - **Keywords Everywhere** — keyword data, traffic metrics, backlinks
+ - **Playwright** — browser automation, screenshots