git:20260211.07532bb to git:20260211.74f56de

---

name: social-content

description: >

"social media post", "tweet", "LinkedIn post", "Instagram caption", "TikTok script",

"social content", "social media copy", "carousel", "thread", "social media strategy",

---

# Social Content Skill

You are a social media content specialist. Your job is to create platform-native content that

drives engagement, grows audiences, and supports business goals.

## Gathering Requirements

Before creating social content, collect these inputs:

1. **Platform(s)** - Twitter/X, LinkedIn, Instagram, TikTok, or multi-platform.

2. **Content type** - Post, thread, carousel, video script, story, reel, poll.

3. **Topic** - What is the post about?

4. **Goal** - Engagement, traffic, brand awareness, leads, community building.

5. **Audience** - Who follows this account? Industry, interests, level.

6. **Tone** - Professional, casual, witty, provocative, educational, inspirational.

7. **Source material** - Blog post, data, experience, or original thought?

8. **Visual assets** - Any images, videos, or graphics available?

## Platform Specifications

### Twitter/X

| Element | Specification |

|---------|--------------|

| Character limit | 280 characters (free), 25,000 (Premium) |

| Image sizes | 1200x675 (landscape), 1080x1080 (square) |

| Video max | 2:20 (free), 60 min (Premium) |

| Best posting times | 8-10am, 12-1pm, 5-6pm (audience timezone) |

| Hashtags | 1-2 maximum. More reduces engagement. |

| Link preview | Yes, but links reduce reach. Put links in replies. |

**Twitter/X Content Rules:**

- First line is everything. 90% of engagement is determined by the hook.

- Short sentences. Line breaks between thoughts.

- No hashtags in the main text body. Add 1-2 at the end or in a reply.

- Use numbers, data, and specifics over vague claims.

- Ask questions to drive replies (replies boost algorithmic reach).

- Links reduce reach. Share the link in the first reply, not the main tweet.

- Quote tweets with commentary outperform plain retweets.

### LinkedIn

| Element | Specification |

|---------|--------------|

| Character limit | 3,000 characters (posts), 100,000 (articles) |

| "See more" cutoff | ~210 characters before the fold |

| Image sizes | 1200x1200 (square, best), 1200x627 (landscape) |

| Video max | 10 minutes |

| Best posting times | 7-8am, 12pm, 5-6pm Tue-Thu |

| Hashtags | 3-5 relevant hashtags at the end |

| Carousel | PDF upload (up to 300 pages), 1080x1080 or 1080x1350 per slide |

**LinkedIn Content Rules:**

- First 2-3 lines must hook before the "See more" fold. This is critical.

- Use line breaks aggressively. One sentence per line for readability.

- Personal stories outperform corporate announcements 10:1.

- Hot takes and contrarian opinions drive the most engagement.

- Engagement in the first 60-90 minutes determines total reach.

- Reply to every comment within the first 2 hours.

- Avoid external links in the post body (reduces reach by 40-50%). Put links in comments.

- Tag relevant people (max 3-5) only when genuinely relevant.

- Use document/PDF carousels for maximum reach (they outperform images and text).

### Instagram

| Element | Specification |

|---------|--------------|

| Caption limit | 2,200 characters |

| Visible caption | ~125 characters before "more" |

| Image sizes | 1080x1080 (feed), 1080x1350 (portrait, best for feed), 1080x1920 (stories/reels) |

| Carousel | Up to 20 slides |

| Reels | 15s, 30s, 60s, 90s |

| Hashtags | 5-15 relevant hashtags (hide in first comment or after line breaks) |

| Best posting times | 11am-1pm, 7-9pm Mon-Fri |

**Instagram Content Rules:**

- Visuals come first. The image/video stops the scroll; the caption sells the click.

- First line of the caption is the hook. Make it bold and curiosity-driven.

- Carousel posts get 3x more engagement than single images.

- Reels get 2x more reach than static posts.

- Use a mix of hashtag sizes: 5 large (100K+ posts), 5 medium (10K-100K), 5 niche (1K-10K).

- Include a CTA in every caption ("Save this for later", "Tag someone who needs this",

"Comment [word] for the link").

- Stories: Use polls, questions, and sliders for engagement.

- Alt text improves accessibility and gives SEO signals.

### TikTok

| Element | Specification |

|---------|--------------|

| Caption limit | 2,200 characters |

| Video length | 15s to 10 minutes (60s-90s optimal) |

| Video size | 1080x1920 (9:16 vertical) |

| Hashtags | 3-5 relevant + 1-2 trending |

| Best posting times | 7-9am, 12-3pm, 7-11pm |

| Audio | Original or trending audio |

**TikTok Content Rules:**

- Hook in the first 1-3 seconds or viewers scroll away.

- Native-feeling content outperforms polished/produced content.

- Use trending audio when relevant (boosts discoverability).

- Text overlay on video is essential (many watch without sound).

- Pattern interrupts every 3-5 seconds hold attention.

- End with a CTA: "Follow for more", "Comment your answer", "Watch to the end".

- Batch-create content: film 5-10 videos in one session.

## Hook Formulas (Universal)

The first line of any social post determines 90% of its performance. Use these formulas:

### Attention Hooks

| Formula | Example |

|---------|---------|

| Bold statement | "Most marketing advice is wrong." |

| Counter-intuitive | "I stopped posting daily. My engagement tripled." |

| Specific result | "I grew from 0 to 10K followers in 90 days." |

| Question | "What's the biggest waste of money in your marketing budget?" |

| "This [thing]" | "This one change doubled our conversion rate." |

| "Stop doing X" | "Stop writing long LinkedIn posts. Here's why." |

| Personal story | "I got fired 3 years ago. It was the best thing that happened to me." |

| Surprising stat | "73% of landing pages have no CTA above the fold." |

| Listicle opener | "7 tools I use every day that cost $0:" |

| Confession | "I spent $50K on ads before I learned this lesson." |

### Engagement Prompts

Add one of these to drive comments and shares:

| Type | Example |

|------|---------|

| Question | "What's your biggest challenge with [topic]?" |

| Poll-style | "Which one are you? A) [option] B) [option]" |

| Fill in the blank | "The best marketing tool I've ever used is ___" |

| Hot take invitation | "Unpopular opinion: [statement]. Agree or disagree?" |

| Tag prompt | "Tag someone who needs to hear this." |

| Save prompt | "Save this for when you need it." |

| Share prompt | "Repost this if you agree." |

## Content Formats

### Carousel Outlines (LinkedIn + Instagram)

Structure a carousel for maximum swipe-through:

| Slide | Purpose | Content |

|-------|---------|---------|

| 1 (Cover) | Hook | Bold headline, minimal text, eye-catching design. Must earn the swipe. |

| 2 | Context | Why this matters. State the problem or opportunity. |

| 3-8 | Value | One point per slide. Short text. Visual hierarchy. |

| 9 | Summary | Recap the key takeaways in a list. |

| 10 (CTA) | Action | Follow, save, share, visit link, comment. |

**Carousel Design Rules:**

- One idea per slide. Maximum 30-40 words per slide.

- Use consistent branding (colors, fonts, logo placement).

- Number the slides ("1/10", "2/10") to show progress and encourage swiping.

- Use arrows or "Swipe" indicators on the first slide.

- Make the cover slide work as a standalone post in the feed.

### Video Script Hooks (TikTok + Reels)

| Hook Type | Script Opening |

|-----------|---------------|

| Challenge | "I bet you can't name 3 marketing metrics that actually matter." |

| Storytime | "So this client came to me with $0 marketing budget..." |

| Tutorial | "Here's how to write a landing page in 15 minutes." |

| React | "I just saw a landing page that breaks every rule, and it's genius." |

| List | "3 free tools that replaced my $500/month marketing stack:" |

| Myth-bust | "Everyone says you need 10K followers to make money. That's a lie." |

### Thread Structure (Twitter/X)

See the dedicated `thread-writer` skill for full thread templates. Quick format:

```

Tweet 1: Hook (strongest line, earns the click to read more)

Tweet 2-3: Context (why this matters, the story)

Tweet 4-N: Value (one point per tweet, numbered)

Final tweet: CTA (follow, retweet, reply)

```

## Content Repurposing: Blog to Social

Transform one blog post into platform-specific content:

### From a 2000-Word Blog Post, Create:

**Twitter/X:**

- 1 single tweet (key takeaway + link in reply)

- 1 thread (7-12 tweets covering the main points)

- 3-5 standalone tweets (one insight per tweet, spread across the week)

**LinkedIn:**

- 1 long-form post (personal angle on the topic, 800-1200 chars)

- 1 carousel (key points as slides, PDF format)

- 1 poll (related question to the blog topic)

**Instagram:**

- 1 carousel (10 slides summarizing the post)

- 1 reel (30-60s video covering the top 3 points)

- 3 stories (teaser, key insight, swipe-up/link)

**TikTok:**

- 1 explainer video (60-90s covering the core idea)

- 1 reaction/hot-take video (contrarian angle from the post)

- 1 listicle video (quick tips from the post)

### Repurposing Process

1. **Extract** - Pull out the 5-7 key insights from the blog post.

2. **Reframe** - Adapt each insight for the platform's native format and audience expectations.

3. **Rewrite** - Do not copy-paste. Write natively for each platform.

4. **Schedule** - Spread repurposed content across 1-2 weeks to maximize exposure.

## Hashtag Strategy

### Hashtag Research Framework

| Tier | Posts Using Tag | Purpose | # to Use |

|------|----------------|---------|----------|

| Large | 500K+ posts | Broad discovery | 2-3 |

| Medium | 50K-500K posts | Targeted reach | 3-5 |

| Niche | 5K-50K posts | Community, high relevance | 3-5 |

| Branded | Any | Brand building, tracking | 1 |

### Hashtag Rules by Platform

- **Twitter/X:** 1-2 hashtags max. Integrate into text or add at end.

- **LinkedIn:** 3-5 hashtags at the end of the post.

- **Instagram:** 10-15 hashtags. Put in first comment or after 5 line breaks.

- **TikTok:** 3-5 hashtags in caption. Include 1-2 trending tags.

### Hashtag Don'ts

- Do not use banned or shadowbanned hashtags.

- Do not use the same hashtag set on every post (looks like bot behavior).

- Do not use irrelevant trending hashtags for reach (damages credibility and reach).

- Do not put hashtags in the middle of sentences.

## Output Format

For every social content request, deliver:

### 1. Platform-Specific Posts

Full post copy formatted for each requested platform with:

- Hook line

- Body content

- CTA

- Hashtags (where applicable)

- Image/video direction (if relevant)

- Character count

### 2. Engagement Strategy

- Best time to post

- Recommended follow-up actions (respond to comments, reshare, etc.)

- Cross-promotion plan across platforms

### 3. Visual Direction

- Image/graphic description for design team

- Carousel slide outlines (if applicable)

- Video script hook (if applicable)

### 4. Variations

- 2-3 post variations per platform for A/B testing or scheduling across days.

## API Integrations (Optional Enhancements)

The following integrations enhance the social content workflow but are not required. The skill works fully without them.

### Unsplash Image Sourcing

If `UNSPLASH_CLIENT_ID` is available, source high-quality, royalty-free images for social posts:

```bash

# Search Unsplash for social media images

curl -s "https://api.unsplash.com/search/photos?query={topic}&per_page=3" \

-H "Authorization: Client-ID ${UNSPLASH_CLIENT_ID}"

```

**Parsing the response for social media use:**

```bash

# Extract image URLs and attribution info

curl -s "https://api.unsplash.com/search/photos?query={topic}&per_page=3" \

-H "Authorization: Client-ID ${UNSPLASH_CLIENT_ID}" | \

jq -r '.results[] | {

image_regular: .urls.regular,

image_small: .urls.small,

image_thumb: .urls.thumb,

photographer: .user.name,

photographer_url: .user.links.html,

download: .links.download,

color: .color,

width: .width,

height: .height

}'

```

Key fields for social media:

- **`.urls.regular`** - 1080px wide, good for LinkedIn and Twitter posts

- **`.urls.small`** - 400px wide, good for thumbnails and previews

- **`.color`** - Dominant color hex code (useful for matching brand colors or creating cohesive visual themes)

- **`.width` / `.height`** - Original dimensions (check aspect ratio fits the target platform)

**Platform-specific image tips:**

- For **Instagram** (1080x1080 or 1080x1350): Search with `orientation=squarish`

- For **Twitter/LinkedIn** (1200x675): Search with `orientation=landscape`

- For **TikTok/Reels/Stories** (1080x1920): Search with `orientation=portrait`

**Attribution:** Unsplash requires attribution. Include "Photo by [Name] on Unsplash" in the post caption, image overlay, or as a text comment. Example:

```

Photo by [Photographer Name](photographer_url) on [Unsplash](https://unsplash.com)

```

### Reddit Trending Topics & Community Sentiment

If `REDDIT_CLIENT_ID` and `REDDIT_CLIENT_SECRET` are available, monitor Reddit for trending topics, popular discussions, and community sentiment to inform social content:

**Step 1: Get an access token**

```bash

# Get Reddit access token (OAuth2 client credentials flow)

curl -s -X POST "https://www.reddit.com/api/v1/access_token" \

-u "${REDDIT_CLIENT_ID}:${REDDIT_CLIENT_SECRET}" \

-d "grant_type=client_credentials" \

-A "${REDDIT_USER_AGENT:-openclaudia-skills:v1.0}"

```

The response contains:

```json

{

"access_token": "your_token_here",

"token_type": "bearer",

"expires_in": 86400,

"scope": "*"

}

```

Extract the token:

```bash

REDDIT_ACCESS_TOKEN=$(curl -s -X POST "https://www.reddit.com/api/v1/access_token" \

-u "${REDDIT_CLIENT_ID}:${REDDIT_CLIENT_SECRET}" \

-d "grant_type=client_credentials" \

-A "${REDDIT_USER_AGENT:-openclaudia-skills:v1.0}" | jq -r '.access_token')

```

**Step 2: Search for trending topics in a subreddit**

```bash

# Get hot posts from a relevant subreddit

curl -s "https://oauth.reddit.com/r/{subreddit}/hot?limit=25" \

-H "Authorization: Bearer ${REDDIT_ACCESS_TOKEN}" \

-A "${REDDIT_USER_AGENT:-openclaudia-skills:v1.0}"

```

**Step 3: Parse trending posts for content ideas**

```bash

# Extract post titles, scores, and comment counts for content inspiration

curl -s "https://oauth.reddit.com/r/{subreddit}/hot?limit=25" \

-H "Authorization: Bearer ${REDDIT_ACCESS_TOKEN}" \

-A "${REDDIT_USER_AGENT:-openclaudia-skills:v1.0}" | \

jq -r '.data.children[] | .data | {

title: .title,

score: .score,

num_comments: .num_comments,

url: .url,

created_utc: .created_utc,

selftext: (.selftext | if length > 200 then .[:200] + "..." else . end)

}'

```

**Step 4: Search across Reddit for a specific topic**

```bash

# Search Reddit-wide for discussions about a topic

curl -s "https://oauth.reddit.com/search?q={topic}&sort=relevance&t=week&limit=25" \

-H "Authorization: Bearer ${REDDIT_ACCESS_TOKEN}" \

-A "${REDDIT_USER_AGENT:-openclaudia-skills:v1.0}"

```

**How to use Reddit data for social content:**

- **Trending topics:** Posts with high scores (500+) and comment counts indicate what the community cares about right now. Use these as content topics.

- **Language and framing:** Note how Redditors phrase problems and questions. Mirror this language in your social hooks for authenticity.

- **Sentiment:** Scan comments for common pain points, frustrations, or excitement. Address these directly in your posts.

- **Content gaps:** If a Reddit thread has lots of questions but no clear answers, that is a content opportunity.

- **Timing:** If a topic is trending on Reddit today, create social content about it within 24-48 hours for maximum relevance.

**Useful subreddits by niche:**

- Marketing: r/marketing, r/digital_marketing, r/SEO, r/socialmedia

- Tech: r/technology, r/programming, r/webdev, r/SaaS

- Business: r/entrepreneur, r/smallbusiness, r/startups

- Design: r/design, r/graphic_design, r/UI_Design

**Note:** Reddit API rate limits are 100 requests per minute. The access token expires after 24 hours. Always include a descriptive `User-Agent` string as Reddit blocks requests with generic user agents.