creator-brand-kit · diff
git:20260702.b8fb11d to git:20261011.3fb211c
64 added, 38 removed. Audit A to A.
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# machine-translated to es from skills/creator-brand-kit/SKILL.md — review: pending. Native fixes welcome via PR.
name: creator-brand-kit
description: "Define a creator's brand foundation — niche, audience, positioning, content pillars, voice/tone, and bio — so every post is consistent and on-brand. Use when asked to define a creator brand, find a niche, set content pillars, write a voice guide, craft a bio, or build a brand kit for a personal brand or channel. Produces a reusable one-page brand kit that other content skills can read so output sounds like you, every time."
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- # Skill Creator Brand Kit
+ # Creator Brand Kit Skill
- La diferencia entre un creador que crece y uno que solo produce contenido es la *consistencia* — mismo nicho, misma voz, pilares reconocibles. Este skill construye la base que otros skills de contenido leen: tu nicho, a quién sirves, cómo suenas y de qué hablas. Es el "lee primero" del stack de creadores.
+ The difference between a creator who compounds and one who churns content is *consistency* — same niche, same voice, recognizable pillars. This skill builds the foundation other content skills read from: your niche, who you serve, how you sound, and what you talk about. It's the "reads-first" of the creator stack.
- ## Trabajar a partir de un brief
+ ## Working from a brief
- Dado un descripción aproximada (handle, qué publican, vibra), **construye el kit completo de todas formas** — propón un nicho y pilares claros, e etiqueta las decisiones como *(borrador — confirmar)*. Empuja hacia la especificidad: "fitness" no es un nicho; "entrenamiento de fuerza para trabajadores de escritorio mayores de 40" sí lo es.
+ Given a rough description (handle, what they post, vibe), **build the full kit anyway** — propose a sharp niche and pillars, and label choices as *(draft — confirm)*. Push for specificity: "fitness" is not a niche; "strength training for desk workers over 40" is.
- ## Inputs requeridos
+ ## Required Inputs
- Pregunta por (si no están ya proporcionados):
- - **Qué crean** y **dónde** (plataformas/handles)
- - **A quién va dirigido** (la audiencia específica) y qué quieren
- - **La personalidad del creador / cómo quieren sonar**
- - **Objetivo** (crecer, monetizar, construir autoridad, impulsar un producto)
+ Ask for (if not already provided):
+ - **What they create** and **where** (platforms/handles)
+ - **Who it's for** (the specific audience) and what they want
+ - **The creator's personality / how they want to sound**
+ - **Goal** (grow, monetize, build authority, drive a product)
- ## Formato de output
+ ## Output Format
- Un kit de marca de una página, reutilizable:
+ A one-page, reusable brand kit:
- ### 1. Nicho y posicionamiento
- - **Nicho (específico):** [audiencia] + [tema] + [ángulo]
- - **Línea de posicionamiento:** "Ayudo a [quién] [lograr qué] a través de [cómo]."
- - **Qué te hace diferente:** el ángulo que nadie más en el nicho posee.
+ ### 1. Niche & positioning
+ - **Niche (specific):** [audience] + [topic] + [angle]
+ - **Positioning line:** "I help [who] [achieve what] through [how]."
+ - **What makes you different:** the angle no one else in the niche owns.
- ### 2. Audiencia
- Quiénes son, con qué luchan, a qué aspiran, dónde se reúnen.
+ ### 2. Audience
+ Who they are, what they struggle with, what they aspire to, where they hang out.
- ### 3. Pilares de contenido
- **3–5 pilares** (los temas recurrentes de los que publicas), cada uno con: qué cubre, por qué sirve a la audiencia, y 2–3 ideas de posts de ejemplo. Busca una mezcla de *crecimiento* (alcance), *nutrición* (confianza) y *conversión* (venta).
+ ### 3. Content pillars
+ **3–5 pillars** (the recurring themes you post about), each with: what it covers, why it serves the audience, and 2–3 example post ideas. Aim for a mix of *grow* (reach), *nurture* (trust), and *convert* (sell).
- ### 4. Voz y tono
- - **3 atributos de voz** (ej. "directo, cálido, un poco contrario") con un ejemplo de sí/no para cada uno.
- - **Palabras que usas / evitas.**
- - Una **muestra de 2 oraciones** escrita en tu voz como referencia.
+ ### 4. Voice & tone
+ - **3 voice attributes** (e.g. "direct, warm, a little contrarian") with a do/don't example each.
+ - **Words you use / avoid.**
+ - A **2-sentence sample** written in-voice as a reference.
- ### 5. Bio y handles
- - Una **bio de perfil** (≤150 caracteres) y una línea "about" más larga.
- - Guía de handle/nombre consistente entre plataformas.
+ ### 5. Bio & handles
+ - A **profile bio** (≤150 chars) and a longer about-line.
+ - Consistent handle/name guidance across platforms.
- ### 6. Nota de reutilización
- Cómo pegar esto en otros skills (o en la caja "🧠 Tu contexto" del Playground / un `CONTEXT.md`) para que [[content-repurposer]], [[hook-writer]], [[short-form-script]] y [[newsletter-writer]] todos suenen como tú.
+ ### 6. Reuse note
+ How to paste this into other skills (or the Playground "🧠 Your context" box / a `CONTEXT.md`) so [[content-repurposer]], [[hook-writer]], [[short-form-script]], and [[newsletter-writer]] all sound like you.
+ ## Deeper Materials
+
+ This skill ships with support files — use them when they are available:
+
+ - **`references/voice-consistency.md`** — Voice Consistency: the Creator's Compounding Asset. Apply it while producing the output; it carries the calibration and judgment calls the method summary above compresses.
+ - **`templates/brand-kit.md`** — a fill-in version of the deliverable with the quality gates inline. Offer it when the user wants to work the document themselves rather than have it generated.
+
+ ## Scoring Rubric (0–40)
+
+ Score any output of this skill before handing it over; 32+ is ship-quality.
+
+ | Dimension | 0 | 5 | 10 |
+ |---|---|---|---|
+ | **Niche sharpness** | A broad category ("fitness", "tech") that positions against everyone | Audience and topic named, but the angle is generic — ten other creators could claim the same line | Audience + topic + angle so specific the positioning line excludes most of the niche's competitors, with the differentiator stated |
+ | **Pillar durability & funnel mix** | Pillars are topics-of-the-week or a flat content list with no purpose per pillar | 3–5 durable themes, but all serve reach — no deliberate grow/nurture/convert mix, thin example ideas | Each pillar states what it covers, why it serves the audience, 2–3 concrete post ideas, and the set visibly spans grow, nurture, and convert for the stated goal |
+ | **Voice demonstrability** | Voice is a list of adjectives with no examples | Attributes have examples, but they're interchangeable — another writer still couldn't reproduce the voice | Every attribute has a do/don't pair, words-to-use/avoid are listed, and the in-voice sample would pass as the creator's own writing |
+ | **Reusability as a foundation** | Bio is clever but says nothing about who it helps; no guidance on reusing the kit | Bio works and fits limits, but the kit ends there — no wiring to downstream content skills | Bio (≤150 chars) names who it's for and what they get, handles are consolidated, and the reuse note tells you exactly how other skills consume this kit |
+
## Quality Checks
- - [ ] El nicho es específico (audiencia + tema + ángulo), no una categoría amplia
- - [ ] 3–5 pilares que abarcan crecimiento / nutrición / conversión, cada uno con ideas de ejemplo
- - [ ] La voz se describe con ejemplos de sí/no, no solo adjetivos
- - [ ] La bio está dentro de los límites de la plataforma y realmente dice a quién ayuda
- - [ ] Incluye cómo reutilizar el kit en los otros skills de contenido
+ - [ ] The niche is specific (audience + topic + angle), not a broad category
+ - [ ] 3–5 pillars spanning grow / nurture / convert, each with example ideas
+ - [ ] Voice is described with do/don't examples, not just adjectives
+ - [ ] Bio is within platform limits and actually says who it's for
+ - [ ] Includes how to reuse the kit across the other content skills
## Anti-Patterns
- - Un nicho vago ("lifestyle", "tech") que se posiciona contra todos
- - Pilares que son temas de la semana, no temas duraderos
- - Voz = una lista de adjetivos sin ejemplos
- - Una bio ingeniosa que no dice a quién ayuda o qué obtienen
+ - A vague niche ("lifestyle", "tech") that positions against everyone
+ - Pillars that are topics-of-the-week, not durable themes
+ - Voice = a list of adjectives with no examples
+ - A clever bio that doesn't say who it helps or what they get
+
+ ## Example Trigger Phrases
+
+ - "Define a creator brand."
+ - "Find a niche."
+ - "Set content pillars."
+ - "Write a voice guide."
+ - "Craft a bio."