v1.2.0 to v1.3.1

124 added, 196 removed. Audit A to A.

---

name: 21-audit-ads-performance

description: Audit toan dien tai khoan quang cao — cho diem Health Score 0-100, liet ke Quick Wins, phat hien vi pham Quality Gates, de xuat action plan theo muc do uu tien. Ho tro Meta Ads, TikTok Ads, Google Ads, Zalo Ads.

argument-hint: "<platform + account + period>"

metadata:

- version: 1.2.0

+ version: 1.3.1

category: performance

triggers:

- "audit tai khoan ads"

- "kiem tra tai khoan quang cao"

- "health score ads"

- "cho diem quang cao"

- "audit Meta Ads"

- "audit TikTok Ads"

- "audit Google Ads"

- "audit Zalo Ads"

- "tai khoan chay kem qua"

- "review tai khoan ads"

- "account audit"

+ - "CPL cao"

+ - "ROAS thap"

+ - "ads khong ra so"

+ - "chan doan ads"

output: File .md gom Health Score 0-100, danh sach Quick Wins, vi pham Quality Gates, chuyen sau theo nen tang, va action plan 7 ngay.

- 03-danh-gia-hieu-suat

- 05-copy-quang-cao

- 10-tinh-kpi-nguoc

- 00-ke-hoach-mkt

+ - 12-brief-landing-page

+ - 53-tracking-setup

+ - 55-scaling-ads

+ - 56-retargeting-plan

references:

- - skills/references/quality-gates-vn.md

- - skills/references/copy-frameworks-vn.md

- - skills/references/mcp-ads-integration.md

+ - references/checklist-audit-theo-nen-tang.md

+ - skills/vi/references/quality-gates-vn.md

+ - skills/vi/references/copy-frameworks-vn.md

+ - skills/vi/references/mcp-ads-integration.md

---

# Audit Ads Performance — Health Score & Action Plan

> **Skill nay khac `03-danh-gia-hieu-suat` o cho:**

> - `03` = Danh gia hieu qua hien tai (CPMess, ROAS, funnel) — chan doan trieu chung

> - `21` = Audit cau hinh tai khoan (setup, cau truc, tracking, creative) — cho diem 0-100 va tim loi he thong

---

## Thu thap thong tin

Hoi toi da 4 cau truoc khi bat dau:

1. **Nen tang can audit?** Meta Ads / TikTok Ads / Google Ads / Zalo Ads / Tat ca?

2. **Nganh kinh doanh va muc tieu chinh?** (Spa, F&B, BDS, E-com... + Muc tieu: CPMess, ROAS, Lead, Don hang)

3. **Ngan sach quang cao/thang?** (Giup tinh ngan sach min/ad set + danh gia muc do uu tien)

4. **Co the cung cap data?** (Paste data tu Ads Manager: Spend, CPM, CTR, CPMess, ROAS, so conversion)

### Auto-pull data qua MCP (neu co ket noi)

- > **Reference:** `skills/references/mcp-ads-integration.md` — huong dan setup day du.

+ > **Reference:** `skills/vi/references/mcp-ads-integration.md` — huong dan setup day du.

> **Endpoint Meta Official:** `https://mcp.facebook.com/ads` — 29 tools, setup 5 phut qua `claude.ai/settings/integrations`

Neu user da ket noi MCP server, co the pull data tu dong thay vi yeu cau paste:

| Nen tang | MCP khuyen dung | Tool su dung |

|----------|----------------|-------------|

| Meta Ads | **Meta Official MCP** (`mcp.facebook.com/ads`) | 29 tools — xem chi tiet ben duoi |

| Meta Ads (alt) | Pipeboard (`mcp.pipeboard.co/meta-ads-mcp`) | 29 tools — targeting research manh hon |

| Google Ads | Google Official MCP | `search` voi GAQL query |

| TikTok Ads | AdsMCP/tiktok-ads-mcp-server | Performance report tools |

| Cross-platform | Adspirer ads-mcp | Unified analytics 222 metrics |

**Meta Official MCP — Tools dung cho Audit (uu tien):**

```

AUDIT INSIGHTS (dung nhieu nhat):

ads_insights_anomaly_signal ← KPI bat thuong so voi baseline

ads_insights_auction_ranking_benchmarks ← CTR, CPM, quality vs dau gia

ads_insights_industry_benchmark ← So sanh voi trung binh nganh

ads_insights_performance_trend ← Xu huong metric theo thoi gian

ads_get_opportunity_score ← Diem co hoi toi uu tu Meta

TRACKING QUALITY:

ads_get_dataset_quality ← Chat luong matching (pixel + CAPI)

ads_get_dataset_stats ← Event count, deduplication

ads_get_errors ← Loi dataset gan day

CATALOG (E-commerce):

ads_catalog_get_diagnostics ← Errors va warnings catalog

ads_catalog_get_product_feed_details ← Trang thai feed

ACCOUNT:

ads_get_ad_entities ← List campaigns/ad sets/ads

```

**Quy trinh audit voi Meta Official MCP:**

```

Buoc 1: ads_get_ad_accounts → chon account

Buoc 2: ads_get_ad_entities → lay tat ca campaigns

Buoc 3: ads_insights_performance_trend → xu huong 30 ngay

Buoc 4: ads_insights_anomaly_signal → tim KPI bat thuong

Buoc 5: ads_insights_auction_ranking_benchmarks → so voi dau gia

Buoc 6: ads_insights_industry_benchmark → so voi nganh

Buoc 7: ads_get_dataset_quality → kiem tra tracking

Buoc 8: ads_get_opportunity_score → co hoi toi uu

→ Tong hop vao Health Score + Action Plan

```

**GAQL query mau cho Google Ads audit:**

```sql

SELECT campaign.name, campaign.status, campaign.bidding_strategy_type,

metrics.impressions, metrics.clicks, metrics.cost_micros,

metrics.conversions, metrics.cost_per_conversion,

metrics.search_impression_share

FROM campaign

WHERE segments.date DURING LAST_30_DAYS

AND campaign.status != 'REMOVED'

ORDER BY metrics.cost_micros DESC

```

**Meta Insights fields mau (dung khi KHONG co Official MCP):**

```

fields=spend,impressions,clicks,ctr,cpc,cpm,actions,cost_per_action_type,

purchase_roas,frequency,reach

date_preset=last_30d

level=adset

breakdowns=age,gender

```

---

- ## He thong cho diem Health Score

+ ## Quy trinh audit theo khau (SOP)

- ### Cong thuc

- ```

- Health Score = Σ(Check_pass × Weight_severity × Weight_category)

- / Σ(Check_total × Weight_severity × Weight_category) × 100

+ Audit **tu tren xuong**, khong nhay coc. Sua creative khi tracking sai = tu lua minh bang so ao.

```

+ 1 ACCOUNT → 2 CAMPAIGN → 3 ADSET → 4 CREATIVE → 5 LANDING → 6 TRACKING

+ (nen) (muc tieu) (tep) (noi dung) (chuyen doi) (do luong)

- ### Muc do nghiem trong (Severity)

- | Muc do | He so | Mo ta |

- |--------|-------|-------|

- | Critical | 5.0x | Dang gay mat tien / mat du lieu ngay — fix ngay |

- | High | 3.0x | Anh huong lon den hieu qua — fix trong 7 ngay |

- | Medium | 1.5x | Best practice bi thieu — fix trong 30 ngay |

- | Low | 0.5x | Toi uu them — fix khi co thoi gian |

+ Nhung khi CHAY thi doc nguoc: TRACKING truoc — so sai thi 5 khau tren deu vo nghia.

+ ```

- ### Phan loai diem so

- | Diem | Grade | Y nghia |

- |------|-------|---------|

- | 90-100 | **A** | Xuat sac — duy tri va scale |

- | 75-89 | **B** | Tot — mot so diem can cai thien |

- | 60-74 | **C** | Trung binh — can dau tu cai thien nghiem tuc |

- | 40-59 | **D** | Kem — nhieu van de lam giam hieu qua dang ke |

- | < 40 | **F** | Nguy hiem — co the dang mat tien khong hieu qua |

+ ### Bang cac khau audit

- ---

+ |---|------|---------|-----------|--------------|

+ | 2 | **Campaign** | Objective co dung muc tieu kinh doanh khong, so luong campaign, budget phan bo (Testing 30% · Scale 50% · Retarget 15% · Lookalike 5%), naming convention | 15 phut | Objective sai (chay Traffic de mong ra don), qua nhieu campaign chia nho ngan sach |

- ## Audit META ADS (50 Checks)

+ **Tong thoi gian audit day du: 1.5 - 2 gio.** Neu chi co 30 phut → chay Quick Health Check + khau 6 (Tracking) + khau 4 (Creative).

- > Trong so danh muc: Pixel/CAPI (30%) · Creative Diversity (25%) · Cau truc (20%) · Audience (15%) · Settings (10%)

+ ### Quick Health Check — 6 chi so doc dau tien

- ### Nhom 1 — Pixel & Tracking (30% trong so)

+ |--------|---------|-----------|-----------|

+ | CPM | | Meta 30–80K · TikTok 20–60K | Xanh / Vang / Do |

+ | CTR | | Meta >= 1.5% · Google >= 3% | |

- |---|-------|--------|--------------|

+ Xanh = dat; Vang = lech 1 den 1.5 lan nguong; Do = lech tren 1.5 lan nguong. Cham 2 o Do tro len → audit day du, khong sua vun vat.

- **Sub-score Tracking:** _____ / 10 diem (tinh theo trong so)

+ ---

- ### Nhom 2 — Creative Diversity (25% trong so)

+ ## Chan doan: trieu chung → nguyen nhan → hanh dong

- |---|-------|--------|--------------|

- | M17 | Creative khong bi blur, mo, cua so sai | Low | Xem preview tung ad |

+ CPL cao va ROAS thap la **trieu chung**, khong phai benh. Bang nay tra ve nguyen nhan goc theo dung khau.

- **Sub-score Creative:** _____ / 10 diem

+ |-------------|--------------------------------------|---------------|----------|

+ | **CPM cao bat thuong** | Tep qua hep · bid strategy sai · ad relevance thap · dung mua cao diem (Tet, 11.11, 12.12) | Adset | Mo rong tep, doi bid, cai thien creative de tang relevance, chap nhan CPM mua vu va tinh lai KPI |

+ | **CPL tot nhung ROAS thap** | Chat luong lead thap · follow-up yeu / cham · offer chua thuyet phuc · friction o thanh toan | Ngoai ads | Siet tieu chi lead, sua kich ban va toc do reply, sua offer, don gian hoa checkout |

+ | **Delivery thap / khong tieu tien** | Tep qua hep · ngan sach duoi nguong · dang learning phase · ad bi reject · spending limit tai khoan | Adset + Account | Mo tep, tang ngan sach adset len nguong toi thieu, cho het learning, kiem notification reject |

+ | **Dang chay tot roi tut** | Ad fatigue (frequency > 3) · bao hoa tep · yeu to mua vu · tracking hong giua chung | Creative + Tracking | Thay creative, mo rong tep hoac lookalike, kiem lai pixel/CAPI truoc khi ket luan |

+ | **So Ads Manager lech CRM** | Attribution window khac nhau · pixel duplicate · CAPI match rate thap · thieu UTM | Tracking | Thong nhat window, xoa event trung, tang match rate, chuan hoa UTM — xem `53-tracking-setup` |

- ### Nhom 3 — Cau truc tai khoan (20% trong so)

+ ### Creative audit — 5 cau hoi

- |---|-------|--------|--------------|

+ | Yeu to | Cau hoi | Neu KHONG |

+ |--------|---------|----------|

+ | Hook 0-3s | Co chan duoc ngon tay dang luot khong? | Test hook moi (`04-script-video`, `05-copy-quang-cao`) |

+ | Do lien quan | Co cham dung noi dau cua tep dang target khong? | Viet lai copy tu insight (`09-insight-khach-hang`) |

+ | Bang chung | Co so lieu / testimonial that khong? | Bo sung proof, khong bia so |

+ | CTA | Ro rang va cu the khong? | Thay CTA — 1 hanh dong duy nhat |

+ | Ad fatigue | Frequency > 3 chua? | Refresh creative, chuan bi creative reserve |

- **Sub-score Structure:** _____ / 10 diem

+ ### Landing page audit — 6 diem

- ### Nhom 4 — Audience (15% trong so)

+ - [ ] Toc do tai < 3 giay (do bang PageSpeed Insights, do o mang 4G khong phai wifi)

+ - [ ] Message match: ads noi gi, headline LP phai noi dung dieu do

+ - [ ] Above the fold: headline + CTA thay ngay khong can cuon

+ - [ ] Form <= 4 field

+ - [ ] Social proof hien thi trong man hinh dau hoac ngay duoi

+ - [ ] Toi uu mobile — phan lon traffic ads o VN la mobile

- |---|-------|--------|--------------|

+ Chi tiet sua landing → `12-brief-landing-page`.

- **Sub-score Audience:** _____ / 10 diem

+ ### Tracking audit — 5 diem

- ### Nhom 5 — Settings (10% trong so)

+ - [ ] Pixel dang fire dung (kiem bang Meta Pixel Helper hoac cong cu tuong duong)

+ - [ ] Conversion event mapping dung (Lead / Purchase / Contact) — khong dung nham event

+ - [ ] CAPI match rate >= 70%

+ - [ ] UTM day du tren tat ca link, dung chuan naming

+ - [ ] So GA4 doi chieu duoc voi Ads Manager (lech < 20% la chap nhan)

- |---|-------|--------|--------------|

- | M33 | Campaign spending limit da thiet lap (tranh chi qua) | Low | Campaign → Spending Limit |

+ Setup lai tu dau → `53-tracking-setup`.

- **Sub-score Settings:** _____ / 10 diem

+ ### Luat sua sau audit

- ### Meta Health Score

- ```

- Meta Score = (M_Tracking × 0.30) + (M_Creative × 0.25) + (M_Structure × 0.20) + (M_Audience × 0.15) + (M_Settings × 0.10)

- ```

+ 1. **Sua tu tren xuong theo khau** — tracking va account truoc, creative sau.

+ 2. **Moi lan chi doi 1 bien.** Doi 3 thu cung luc thi khong biet thu nao co tac dung.

+ 3. **Sau khi sua, cho 3-5 ngay moi danh gia.** Doc so sau 1 ngay la doc nhieu.

+ 4. **Adset CPL > 2x target sau 3 ngay → pause, khong cuu.** Ghi ly do vao log.

+ 5. **Sua xong va so on dinh >= 5 ngay → chuyen sang `55-scaling-ads`.** Chua on dinh thi khong scale.

---

- ## Audit TIKTOK ADS (30 Checks)

- > Trong so danh muc: Creative Quality (30%) · Technical Setup (25%) · Bidding/Learning (20%) · Cau truc (15%) · Settings (10%)

- ### Nhom 1 — Creative Quality (30%)

+ ## He thong cho diem Health Score

- | # | Check | Muc do |

- |---|-------|--------|

- | T01 | Video co am thanh / nhac nen (khong im lang) | Critical |

- | T02 | 3 giay dau gay hook — co chu y hoac hanh dong | Critical |

- | T03 | Video dung ty le 9:16 (doc) | High |

- | T04 | Do phan giai >= 720p | High |

- | T05 | Co text overlay / caption | Medium |

- | T06 | CTA ro rang trong video (giong noi hoac text) | High |

- | T07 | Creative phu hop vibe TikTok (khong qua "quang cao lo") | High |

- | T08 | Co it nhat 3 creative hoan toan khac nhau | High |

- | T09 | Creative khong chay qua 10 ngay lien tuc | High |

+ ### Cong thuc

+ ```

+ Health Score = Σ(Check_pass × Weight_severity × Weight_category)

+ / Σ(Check_total × Weight_severity × Weight_category) × 100

+ ```

- ### Nhom 2 — Technical Setup (25%)

+ ### Muc do nghiem trong (Severity)

+ | Muc do | He so | Mo ta |

+ |--------|-------|-------|

+ | Critical | 5.0x | Dang gay mat tien / mat du lieu ngay — fix ngay |

+ | High | 3.0x | Anh huong lon den hieu qua — fix trong 7 ngay |

+ | Medium | 1.5x | Best practice bi thieu — fix trong 30 ngay |

+ | Low | 0.5x | Toi uu them — fix khi co thoi gian |

- | # | Check | Muc do |

- |---|-------|--------|

- | T10 | TikTok Pixel da cai va fire chinh xac | Critical |

- | T11 | Events API (CAPI) da setup | High |

- | T12 | ViewContent / AddToCart / Purchase events dang fire | High |

- | T13 | URL da co UTM parameter | Medium |

- | T14 | Khong duplicate event | Critical |

+ ### Phan loai diem so

+ | Diem | Grade | Y nghia |

+ |------|-------|---------|

+ | 90-100 | **A** | Xuat sac — duy tri va scale |

+ | 75-89 | **B** | Tot — mot so diem can cai thien |

+ | 60-74 | **C** | Trung binh — can dau tu cai thien nghiem tuc |

+ | 40-59 | **D** | Kem — nhieu van de lam giam hieu qua dang ke |

+ | < 40 | **F** | Nguy hiem — co the dang mat tien khong hieu qua |

- ### Nhom 3 — Bidding & Learning (20%)

+ ---

- | # | Check | Muc do |

- |---|-------|--------|

- | T15 | Ad group ngan sach it nhat 5x CPA muc tieu/ngay | Critical |

- | T16 | Khong chinh sua ad group dang trong Learning Phase (0-7 ngay) | High |

- | T17 | Bid strategy phu hop (Lowest Cost khi moi, Target CPA khi on dinh) | High |

- | T18 | Khong chay > 5 ad group tren cung 1 audience cung luc | Medium |

+ ## Audit META ADS (50 Checks)

- ### Nhom 4 — Cau truc (15%)

+ > 5 nhom check M01-M34 (Pixel & Tracking, Creative Diversity, Cau truc tai khoan, Audience, Settings) — moi check co muc do nghiem trong + cach kiem tra, kem trong so tung nhom, o ghi sub-score va cong thuc Meta Health Score: doc `references/checklist-audit-theo-nen-tang.md` muc "Audit META ADS (50 Checks)".

- | # | Check | Muc do |

- |---|-------|--------|

- | T19 | Retarget tach campaign voi Cold | High |

- | T20 | Custom Audience tu web/app da thiet lap | High |

- | T21 | Exclusion audience dung (loai nguoi da mua) | Medium |

- | T22 | So ad group hoi ly — khong chia qua nho | Medium |

+ ---

- ### Nhom 5 — Settings (10%)

+ ## Audit TIKTOK ADS (30 Checks)

- | # | Check | Muc do |

- |---|-------|--------|

- | T23 | Tai khoan: khong co Warning / Han che | Critical |

- | T24 | Quoc gia target chinh xac (VN, khong target sai) | High |

- | T25 | Nganh hang comply TikTok Ads policy | High |

+ > 5 nhom check T01-T25 (Creative Quality, Technical Setup, Bidding & Learning, Cau truc, Settings) kem trong so tung nhom va muc do nghiem trong: doc `references/checklist-audit-theo-nen-tang.md` muc "Audit TIKTOK ADS (30 Checks)".

---

## Audit GOOGLE ADS (35 Checks)

- > Trong so danh muc: Conversion Tracking (25%) · Cau truc / Quality Score (20%) · Keywords (20%) · Ads/Assets (20%) · Settings (15%)

- ### Nhom 1 — Conversion Tracking (25%)

- | # | Check | Muc do |

- |---|-------|--------|

- | G01 | Conversion tracking da cai dat va fire | Critical |

- | G02 | Import GA4 goal vao Google Ads | High |

- | G03 | Chi count ENABLED conversion (khong tinh HIDDEN/REMOVED) | High |

- | G04 | Khong bi duplicate conversion | Critical |

- | G05 | Value-based bidding (neu co the) da thiet lap | Medium |

- ### Nhom 2 — Cau truc & Quality Score (20%)

- | # | Check | Muc do |

- |---|-------|--------|

- | G06 | Ad group khong qua 20 keywords/group (best: 5-15) | High |

- | G07 | Quality Score trung binh >= 6/10 | High |

- | G08 | Moi ad group co it nhat 2 RSA (responsive search ads) | High |

- | G09 | Keyword match type mix phu hop (Broad Match + Smart Bidding, hoac Phrase/Exact) | High |

- | G10 | Khong dung ECPC (da deprecated March 2025) | Critical |

- ### Nhom 3 — Keywords (20%)

- | # | Check | Muc do |

- |---|-------|--------|

- | G11 | Negative keywords list da thiet lap | High |

- | G12 | Wasted spend keywords (spend >200K, 0 conversion) da pause | Critical |

- | G13 | Search Term Report duoc review dinh ky | High |

- | G14 | Broad Match chi dung voi Smart Bidding | High |

- | G15 | Brand keywords co campaign tach biet | Medium |

- ### Nhom 4 — Ads & Assets (20%)

- | # | Check | Muc do |

- |---|-------|--------|

- | G16 | RSA co it nhat 8/15 headline va 4/4 description da dien | High |

- | G17 | Asset strength >= "Good" tren moi RSA | Medium |

- | G18 | Sitelink extensions (it nhat 4) | Medium |

- | G19 | Callout extensions (it nhat 4) | Medium |

- | G20 | Call extension (neu la dich vu local) | High |

- | G21 | Dynamic Search Ads (DSA) cho website nhieu trang | Low |

- ### Nhom 5 — Settings (15%)

- | # | Check | Muc do |

- |---|-------|--------|

- | G22 | Bid strategy phu hop voi muc tieu (Maximize Conv hoac Target CPA/ROAS) | High |

- | G23 | Location targeting chinh xac (khong target toan cau) | Critical |

- | G24 | Ad scheduling: tat quang cao ngoai gio lam viec (neu la B2B/dich vu) | Medium |

- | G25 | Google Analytics 4 da link voi Google Ads | High |

+ > 5 nhom check G01-G25 (Conversion Tracking, Cau truc & Quality Score, Keywords, Ads & Assets, Settings) kem trong so tung nhom va muc do nghiem trong: doc `references/checklist-audit-theo-nen-tang.md` muc "Audit GOOGLE ADS (35 Checks)".

---

## Audit ZALO ADS (20 Checks)

- > Trong so danh muc: Setup & Technical (40%) · Content Quality (35%) · Audience (25%)

- | # | Check | Muc do |

- |---|-------|--------|

- | Z01 | Zalo OA da verify va du follow (> 1,000) | High |

- | Z02 | Zalo Official Account co rating > 4.0 | High |

- | Z03 | Tracking URL da thiet lap | Medium |

- | Z04 | Tin nhan broadcast co ca nhan hoa (khong spam chung) | High |

- | Z05 | Hinh anh quang cao dung ti le (4:3 hoac 1:1) | Medium |

- | Z06 | CTA ro rang trong noi dung | High |

- | Z07 | Database Zalo duoc phan khuc (theo hanh vi, lich su mua) | High |

- | Z08 | Frequency broadcast <= 2 lan/tuan (tranh unsub) | Critical |

- | Z09 | Unsubscribe rate < 5%/broadcast | High |

- | Z10 | Read rate > 40% (benchmark trung binh VN) | High |

+ > Check Z01-Z10 (OA verify, rating, tracking URL, ca nhan hoa broadcast, ti le hinh, CTA, phan khuc database, frequency, unsub rate, read rate) kem trong so 3 danh muc: doc `references/checklist-audit-theo-nen-tang.md` muc "Audit ZALO ADS (20 Checks)".

---

## Aggregate Score — Tong diem tai khoan

```

Tong Score = Σ(Platform_Score × Platform_Budget_Share)

Vi du:

Meta (75 diem) × 60% ngan sach = 45.0

TikTok (82 diem) × 30% ngan sach = 24.6

Google (68 diem) × 10% ngan sach = 6.8

─────────────────────────────────────

Tong Score = 76.4 → Grade B

```

---

## Quality Gates — Kiem tra truoc moi su

- Truoc khi di vao chi tiet audit, kiem tra 10 Quality Gates trong `skills/references/quality-gates-vn.md`:

+ Truoc khi di vao chi tiet audit, kiem tra 10 Quality Gates trong `skills/vi/references/quality-gates-vn.md`:

| Gate | Vi pham? | Muc do |

|------|---------|--------|

| Gate 1 — 3x Kill Rule | □ Co □ Khong | Critical |

| Gate 2 — Budget Sufficiency | □ Co □ Khong | Critical |

| Gate 3 — Learning Phase | □ Co □ Khong | High |

| Gate 4 — Pixel Integrity | □ Co □ Khong | Critical |

| Gate 5 — Andromeda Diversity | □ Co □ Khong | High |

| Gate 6 — Compliance | □ Co □ Khong | Critical |

| Gate 7 — TikTok Sound | □ Co □ Khong | High |

| Gate 8 — Scale Speed | □ Co □ Khong | High |

| Gate 9 — Min Data | □ Co □ Khong | Medium |

| Gate 10 — LTV:CAC | □ Co □ Khong | High |

> **Neu vi pham Gate 1, 2, 4, 6 → Fix ngay truoc khi lam bat cu dieu gi khac.**

---

## Quick Wins — Cai thien nhanh (< 15 phut)

Xac dinh va liet ke cac hanh dong:

- Muc do: Critical hoac High

- Thoi gian thuc hien: < 15 phut

- Sap xep theo: (Muc do × Uoc tinh impact) giam dan

|-----|-----------|---------|--------|-----------|-----------------|

| 1 | | | Critical | < 5p | |

| 2 | | | Critical | < 10p | |

| 3 | | | High | < 15p | |

| ... | | | | | |

---

## Cau truc ket qua output

```markdown

# Audit Ads Performance: [Ten Brand / San pham]

Ngay audit: [YYYY-MM-DD]

Nguoi audit: [Agency]

## Tong quan

|---------|------|-------|-----------|

| TikTok Ads | [so]/100 | | |

| Google Ads | [so]/100 | | |

| Zalo Ads | [so]/100 | | |

## Quality Gates Vi Pham (xu ly TRUOC TIEN)

[Liet ke cac gate bi vi pham voi hanh dong cu the]

## Quick Wins (Thuc hien ngay hom nay)

[Top 5-10 hanh dong < 15 phut, sap xep theo impact]

## Chi tiet theo nen tang

### Meta Ads — [Diem]/100 ([Grade])

#### Tracking: [x/10]

[Liet ke checks pass/fail + mo ta van de]

#### Creative: [x/10]

[...]

[Tiep tuc cho tung nhom]

### TikTok Ads — [Diem]/100

[...]

## Action Plan 7 Ngay

|------|-----------|---------|---------|----------------|

## Ket qua ky vong sau 30 ngay

[Uoc tinh cai thien KPI neu fix du vấn de]

```

---

## Cross-reference

| Khi can | Goi skill |

|---------|-----------|

| Danh gia KPI va funnel hien tai | `03-danh-gia-hieu-suat` |

| Viet lai copy sau khi audit creative | `05-copy-quang-cao` |

| Tinh lai ngan sach sau khi fix tracking | `10-tinh-kpi-nguoc` |

| Lap ke hoach marketing moi sau audit | `00-ke-hoach-mkt` |

+ | Sua landing page sau khi audit khau Landing | `12-brief-landing-page` |

+ | Setup lai pixel/CAPI/UTM sau khi audit khau Tracking | `53-tracking-setup` |

+ | Da fix xong va so on dinh >= 5 ngay — muon scale | `55-scaling-ads` |

+ | Frequency cao / can nham lai nguoi da tuong tac | `56-retargeting-plan` |

+ | Lap ke hoach ads ky sau tu ket qua audit | `57-next-ads-plan` |

---

## Checklist chat luong

Truoc khi giao audit:

- [ ] Da kiem tra tat ca 10 Quality Gates — vi pham nao duoc danh dau ro rang

- [ ] Health Score da tinh cho tung nen tang rieng biet + Aggregate Score

- [ ] Quick Wins da liet ke — < 15 phut, sap xep theo impact

- [ ] Chi tiet audit co check_pass / check_fail ro rang (khong chi noi "can cai thien")

- [ ] Action Plan 7 ngay co nguoi chiu trach nhiem va ket qua ky vong

- [ ] Khong de xuat Scale khi chua qua Gate 1 + Gate 4

- [ ] Khong de xuat chinh sua khi ad set dang Learning Phase (Gate 3)

- [ ] Moi van de Critical duoc uu tien len dau action plan

+ - [ ] Da chay Quick Health Check 6 chi so truoc khi di sau

+ - [ ] Da audit du 6 khau: Account → Campaign → Adset → Creative → Landing → Tracking

+ - [ ] Moi trieu chung duoc quy ve nguyen nhan goc theo dung khau — khong dung lai o "CPL cao"

+ - [ ] Da kiem tracking truoc khi ket luan creative hoac tep co van de

+ - [ ] Action plan chi doi 1 bien moi lan, co moc danh gia sau 3-5 ngay

+ - [ ] Khong de xuat scale khi so chua on dinh >= 5 ngay