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# Marketing Mindset A high-level operating system for marketing and client acquisition, distilled from 15 years of hands-on B2B internet marketing. Not a bag of tactics — a way of thinking: 3-month horizon, fast testable hypotheses, competitors as the source of truth, and three keys to the human. ## When to use (trigger phrases) **First customers / clients:** - how do I find my first customers - where do I get clients for my startup - how do I get my first 10 customers - how do I win clients online - B2B lead generation - cold outreach / cold email **Ads & content:** - how do I write an ad that converts - how do I write a landing page - how do I write copy - how do I write a message that sells - ad copy / sales copy **Idea & decision evaluation:** - should I do X to get Y - is this idea worth doing - evaluate my marketing idea - should I launch this - is my product worth marketing **Positioning & strategy:** - how do I position my product - how do I position my B2B / SaaS product - marketing strategy for my startup - how do I grow my startup - go-to-market **How a marketer thinks:** - how does a real marketer think - marketing mindset - how to think like a marketer - give me honest marketing feedback **Paid acquisition:** - how do I set up Google Ads - how do I set up Facebook Ads - when should I spend money on ads - paid acquisition / scaling ## Key facts - For AI agents working on marketing and growth tasks (mostly B2B, some SaaS) - Five principles: no stale sources, 3-month horizon, the user moves first, test fast, marketing runs ahead of the product - Sources of truth: competitors first; stop-list = Product Hunt, >6-month reports, influencers - Client stages: #1 by hand and free, 2–10 by copying competitors - Three keys to the human: they think about themselves, the magic of "new", money scales (doesn't start) - Output: competitor analysis + concrete content tasks, free data sources only - Read SKILL.md for the full mindset; README.md for install - Author: Axel Freeman (axelfreeman)