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# Marketing Pro Workflow - AI Instructions

AI execution guide for marketing pro workflow with 38 skills for full-funnel marketing automation.

## Available Skills (38)

### 0. Skill Orchestration
| Skill | Trigger |
|-------|---------|
| skill-navigator | which skills, recommend skills, what should I use, help me choose |

### 1. Audience & Positioning
| Skill | Trigger |
|-------|---------|
| marketing | marketing assets, full suite, persona to copy, marketing materials |
| buyer-persona-generator | buyer persona, ICP, ideal customer, target audience |
| Go-to-Market-Planner | GTM, go-to-market, launch plan, positioning, channels |
| prd-v09-gtm-strategy | PRD, product launch, GTM strategy, executable launch |
| marketing-strategy-pmm | product marketing, PMM, battlecard, competitive positioning |

### 2. Pricing & Competition
| Skill | Trigger |
|-------|---------|
| pricing-strategist | pricing, SaaS pricing, tiers, price experiment |
| competitor-price-tracker | competitor pricing, price monitoring, price alerts |
| competitive-ads-extractor | competitor ads, ad library, competitive intelligence |

### 3. Copywriting & Messaging
| Skill | Trigger |
|-------|---------|
| copy | copywriting, SaaS copy, high-converting, benefits |
| ad-copy-generator | ad copy, Google ads, Meta ads, LinkedIn ads |
| content-optimizer | SEO, on-page, keyword density, meta tags |
| content-brief | content brief, SEO brief, content planning |

### 4. Landing Pages & Conversion
| Skill | Trigger |
|-------|---------|
| landing-page | landing page, LP, conversion page, sales page |
| landing-page-copywriter | AIDA, landing copy, page copy |
| ui-ux-audit | UX audit, conversion audit, page review |

### 5. Campaign Execution
| Skill | Trigger |
|-------|---------|
| running-marketing-campaigns | campaign, marketing campaign, execute campaign |
| utm-builder | UTM, tracking links, campaign tracking |
| qr-code-generator | QR code, QR, offline tracking |
| email-template-generator | email template, email sequence, drip campaign |

### 6. Outreach & Growth
| Skill | Trigger |
|-------|---------|
| cold-email-sequence-generator | cold email, outreach sequence, email sequence |
| cold-outreach-generator | cold outreach, LinkedIn outreach, meeting request |
| personalization-at-scale | personalization, mass personalization, custom hooks |
| lead-research-assistant | lead research, prospect research, lead qualification |

### 7. A/B Testing & Optimization
| Skill | Trigger |
|-------|---------|
| funnel-analysis | funnel, conversion funnel, bottleneck, drop-off |
| analytics-interpretation | GA4, GSC, analytics, data interpretation |

### 8. Launch Management
| Skill | Trigger |
|-------|---------|
| technical-launch-planner | product launch, tech launch, launch timeline |
| launch-gtm-execution | launch execution, GTM execution, sales enablement |

### 9. Dashboard & Review
| Skill | Trigger |
|-------|---------|
| executive-dashboard-generator | dashboard, executive report, metrics summary |
| product-analytics | AARRR, retention, product metrics, weekly review |
| roi-analyzer | ROI, LTV, CAC, NPV, budget allocation |
| social-media-analyzer | social ROI, campaign performance |
| marketing-demand-acquisition | demand gen, paid media, CAC |

### SEO & Content
| Skill | Trigger |
|-------|---------|
| seo-optimizer | SEO, optimization, rankings |
| serp-analysis | SERP, search results, competitor SERP |
| keyword-cluster-builder | keywords, keyword cluster, topic cluster |

### Social Media
| Skill | Trigger |
|-------|---------|
| linkedin-post-optimizer | LinkedIn, post optimization |
| social-repurposer | repurpose, cross-platform, content conversion |

## Complete Marketing Pipeline

```
Stage 0: Skill Selection
└── skill-navigator → Auto-route to best skills for your goal

Stage 1: Positioning & Audience
├── buyer-persona-generator → Create ICP and personas
├── marketing → Generate full marketing asset suite
├── Go-to-Market-Planner → Complete GTM planning
└── prd-v09-gtm-strategy → PRD-driven launch strategy

Stage 2: Pricing & Competition
├── pricing-strategist → Define pricing strategy
├── competitor-price-tracker → Monitor competitor pricing
└── competitive-ads-extractor → Analyze competitor ads

Stage 3: Copywriting
├── copy → High-converting copy for all channels
├── ad-copy-generator → Ads for all platforms
└── content-brief → SEO content briefs

Stage 4: Landing Pages
├── landing-page → Full LP structure & copy
├── landing-page-copywriter → AIDA copy
└── ui-ux-audit → Conversion optimization

Stage 5: Campaign Execution
├── running-marketing-campaigns → Full campaign planning
├── utm-builder → Unified tracking
├── qr-code-generator → Offline material tracking
└── email-template-generator → Email sequences

Stage 6: Outreach & Growth
├── cold-email-sequence-generator → Cold outreach sequences
├── cold-outreach-generator → Meeting-focused scripts
├── personalization-at-scale → Mass personalization
└── lead-research-assistant → Lead qualification

Stage 7: Testing & Optimization
├── funnel-analysis → Diagnose conversion bottlenecks
└── analytics-interpretation → Data interpretation

Stage 8: Launch
├── technical-launch-planner → Product launch planning
└── launch-gtm-execution → Execution checklist

Stage 9: Dashboard & Review
├── executive-dashboard-generator → Executive reporting
├── product-analytics → AARRR metrics review
├── roi-analyzer → ROI/LTV/CAC analysis
└── social-media-analyzer → Campaign ROI
```

## Skill Combinations

### Product Launch Pipeline
```
buyer-persona-generator → Go-to-Market-Planner → pricing-strategist
→ marketing → landing-page → technical-launch-planner
→ utm-builder → executive-dashboard-generator
```

### Cold Outreach Machine
```
lead-research-assistant → buyer-persona-generator
→ personalization-at-scale → cold-email-sequence-generator
→ cold-outreach-generator → analytics-interpretation
```

### Landing Page Optimization
```
copy → landing-page → landing-page-copywriter
→ ui-ux-audit → utm-builder → funnel-analysis
```

### Full-Funnel Campaign
```
running-marketing-campaigns → ad-copy-generator → email-template-generator
→ utm-builder → funnel-analysis → roi-analyzer
```

### SEO Content Pipeline
```
keyword-cluster-builder → serp-analysis → content-brief
→ content-optimizer → seo-optimizer
```

### Weekly Marketing Review
```
executive-dashboard-generator → product-analytics
→ roi-analyzer → funnel-analysis
```

## Routing Guide

### By Goal Type

**"Launch a product":**
1. Start with `Go-to-Market-Planner`
2. Use `pricing-strategist` for pricing
3. Generate assets with `marketing`
4. Plan launch with `technical-launch-planner`

**"Create landing page":**
1. Use `copy` for messaging
2. Use `landing-page` for structure
3. Audit with `ui-ux-audit`
4. Track with `utm-builder`

**"Run outreach campaign":**
1. Research with `lead-research-assistant`
2. Personalize with `personalization-at-scale`
3. Generate with `cold-email-sequence-generator`
4. Track with `analytics-interpretation`

**"Review marketing performance":**
1. Generate with `executive-dashboard-generator`
2. Analyze with `product-analytics`
3. Calculate with `roi-analyzer`
4. Diagnose with `funnel-analysis`

**"Create ad campaigns":**
1. Research with `competitive-ads-extractor`
2. Write with `ad-copy-generator`
3. Track with `utm-builder`
4. Analyze with `social-media-analyzer`

## Quality Gates

1. **Before Copy**: Run buyer-persona-generator to understand audience
2. **Before Landing Page**: Get copy approved with conversion hooks
3. **Before Launch**: Run technical-launch-planner checklist
4. **Before Campaign**: Set up UTM tracking
5. **After Campaign**: Run funnel-analysis + roi-analyzer

## Output Standards

### Buyer Personas
- Demographics, psychographics, pain points
- Jobs-to-be-done framework
- Buying triggers and objections
- Channel preferences

### Copy
- Headline, subheadline, body
- Feature → Benefit mapping
- Social proof elements
- Clear CTA

### Landing Pages
- Hero section with value prop
- Problem-agitation-solution
- Features with benefits
- Social proof section
- FAQ
- CTA sections

### Campaign Plans
- Timeline with milestones
- Channel mix with budgets
- UTM tracking scheme
- Success metrics

### Analytics Reports
- Key metrics summary
- Trend analysis
- Anomaly detection
- Action recommendations

### Pricing Strategy
- Tier definitions
- Value metrics
- Competitive positioning
- A/B test recommendations

### Cold Outreach
- 7-14 email sequence
- A/B subject line variations
- Personalization fields
- Follow-up rhythm

## Key Frameworks

### April Dunford Positioning
1. Competitive alternatives
2. Unique attributes
3. Value (so what?)
4. Best-fit customers
5. Market category
6. Relevant trends

### AARRR Metrics
- Acquisition
- Activation
- Retention
- Revenue
- Referral

### Demand Gen Metrics
- CAC (Customer Acquisition Cost)
- LTV (Lifetime Value)
- MQL → SQL conversion
- Pipeline velocity
- ROAS / ROMI

## Data Sources

- Google Analytics 4
- Google Search Console
- Social media platforms
- CRM data
- Competitor websites
- Ad libraries (Meta, Google, LinkedIn)