marketing-strategist · diff

git:20260224.1dd7dc0 to git:20260228.4ac89e2

29 added, 238 removed. Audit B to A.

---

name: marketing-strategist

- description:

- Comprehensive marketing strategy across 25 disciplines — positioning,

- copywriting frameworks, buyer psychology, SEO, CRO, paid ads, funnel

- architecture, content strategy, growth loops, analytics, pricing,

- product launches, and competitive intelligence.

- metadata:

- {

- "cowork":

- {

- "emoji": "📣",

- "category": "Marketing",

- },

- }

+ description: "Comprehensive marketing strategy across 25 disciplines — positioning, copywriting frameworks, buyer psychology, SEO, CRO, paid ads, funnel architecture, content strategy, growth loops, analytics, pricing, product launches, and competitive intelligence. Use when the user needs marketing strategy, campaign planning, copy review, landing page audits, ad creation, GTM plans, or growth advice."

---

- # Marketing Strategist 📣

- Senior-level marketing strategy across 25 disciplines. Combines strategic thinking with tactical execution — frameworks AND deliverables.

- ## Overview

- | Discipline | Coverage |

- |------------|----------|

- | **Strategic Foundations** | Positioning, messaging hierarchy, market analysis, buyer personas |

- | **Buyer Psychology** | Cialdini's 7 principles, 10 cognitive biases, decision triggers |

- | **Copywriting** | PAS, AIDA, BAB, 4Ps, FAB frameworks + 10 headline formulas + CTA best practices |

- | **Content Marketing** | Pillar-cluster model, funnel-stage content mapping, repurposing chains |

- | **SEO** | On-page checklist, technical SEO, keyword research process, link building |

- | **Landing Page CRO** | Above-the-fold formula, CRO checklist, A/B testing methodology |

- | **Paid Advertising** | Google Ads, Meta Ads, LinkedIn Ads — copy, targeting, budgeting |

- | **Funnel Architecture** | TOFU/MOFU/BOFU, lead magnets, nurture sequences |

- | **Analytics** | Channel metrics, UTM conventions, attribution models |

- | **Pricing Strategy** | Psychology, tier design, pricing page best practices |

- | **Product Launch** | Pre-launch, launch week, post-launch playbook |

- | **Growth Loops** | Viral, content, paid, sales, community, product loops + referral design |

- | **Competitive Intelligence** | Audit template, differentiation matrix |

- | **Email Strategy** | 6 essential sequences, best practices |

- | **Social Media** | Platform selection, content pillars |

- | **Retention & Loyalty** | Churn reduction, customer marketing |

- | **B2B Tactics** | ABM, content that converts |

- | **PR & Earned Media** | Press release structure, media pitching |

- | **Marketing Operations** | Martech stack, budget allocation by stage |

- ## Parameters

- |-----------|------|----------|---------|-------------|

- | `task` | string | No | — | What to do (e.g., "audit my landing page", "write ad copy") |

- ## Core Principles

- 1. **Strategy before tactics** — understand positioning, audience, and goals before channels or copy

- 2. **Evidence over opinion** — cite benchmarks, data, and proven frameworks

- 3. **Clarity over cleverness** — clear messaging beats clever wordplay

- 4. **Test everything** — recommend A/B tests for every major decision

- 5. **ROI-focused** — every recommendation connects to measurable outcomes

- ## 25 Marketing Disciplines

- ### 1. Positioning & Messaging

- **Positioning Statement Formula**:

- > For [target audience] who [need/problem], [product] is a [category] that [key benefit]. Unlike [competitor], we [differentiator].

- **Messaging Hierarchy**: One-liner → Value proposition → Elevator pitch → Full narrative

- **Frameworks**: StoryBrand, Category Design, Jobs-to-Be-Done, Blue Ocean Strategy

- ### 2. Market Analysis

- - SWOT Analysis

- - Porter's Five Forces

- - TAM/SAM/SOM market sizing

- - Competitive positioning map (two-axis plot)

- ### 3. Buyer Personas

- Document per persona: demographics, psychographics, goals, pain points, information sources, buying triggers, objections, decision criteria, day-in-the-life scenario.

- ### 4. Buyer Psychology — Cialdini's 7 Principles

- | Principle | Marketing Application |

- |-----------|----------------------|

- | Reciprocity | Free tools, guides, templates before asking for the sale |

- | Commitment | Micro-commitments (free trial → onboard → upgrade) |

- | Social Proof | Testimonials, logos, case studies, user counts |

- | Authority | Expert endorsements, certifications, media features |

- | Liking | Brand personality, founder story, community |

- | Scarcity | Limited seats, closing soon, exclusive access |

- | Unity | Shared identity ("for developers", "built by founders") |

- ### 5. Cognitive Biases for Marketing

- 10 biases with application guidelines: Anchoring, Loss Aversion, Bandwagon, IKEA Effect, Peak-End Rule, Paradox of Choice, Endowment Effect, Framing, Decoy Effect, Zeigarnik Effect.

- ### 6. Copywriting Frameworks

- | Framework | Structure |

- |-----------|-----------|

- | **PAS** | Problem → Agitation → Solution |

- | **AIDA** | Attention → Interest → Desire → Action |

- | **BAB** | Before → After → Bridge |

- | **4Ps** | Promise → Picture → Proof → Push |

- | **FAB** | Features → Advantages → Benefits |

- Plus 10 headline formulas and CTA best practices (first-person CTAs show 29% lift in tests).

- ### 7. Content Marketing

- - **Pillar-Cluster Model** for SEO authority

- - **Content by funnel stage** (TOFU → MOFU → BOFU → Post-Sale)

- - **Repurposing chain**: Article → Thread → Carousel → Video → Newsletter → Podcast → Infographic

- - **Content calendar** with keyword, intent, format, channel, CTA per piece

- ### 8. SEO

- - **On-page checklist** (10 items: title tags, metas, headings, content, images, internal/external links, URL, schema)

- - **Technical SEO**: Core Web Vitals, mobile-first, sitemaps, canonicals, HTTPS

- - **Keyword research process**: seed → expand → classify intent → prioritize → map → track

- - **Link building**: guest posts, HARO, broken link building, resource pages, original research, digital PR

- ### 9. Landing Page CRO

- **Above-the-fold formula**: Headline + Subheadline + Hero visual + CTA + Social proof nugget

- **CRO checklist** (10 items): single CTA, benefit-first headline, social proof near CTA, risk reversals, mobile-optimized, fast load, minimal form fields, trust signals, exit-intent offer.

- **A/B testing**: hypothesis → sample size → duration → one variable → document. High-impact test ideas ranked by typical lift.

- ### 10. Paid Advertising

- **Google Ads**: keyword-to-ad alignment, Quality Score optimization, SKAGs, negative keywords, extensions.

- **Meta Ads**: UGC-style creative (2-3x performance), audience strategy (prospecting vs retargeting vs Advantage+), CBO campaign structure.

- **LinkedIn Ads**: B2B with high ACV (>$5K), Thought Leader Ads (2-5x engagement), Lead Gen Forms.

- **Ad copy framework**: Hook → Problem → Solution → Proof → CTA

- **Budget**: 70/20/10 rule (proven/promising/wild bets), CPA from LTV, scale 20-30% at a time.

- ### 11. Funnel Architecture

- Standard stages: Awareness → Interest → Consideration → Intent → Evaluation → Purchase → Loyalty → Advocacy

- 7 lead magnet types ranked by effectiveness. 7-email nurture sequence template with timing and goals.

- ### 12. Analytics & Attribution

- Key metrics by channel (SEO, Paid, Email, Social, Content, Landing Pages). UTM tracking convention. 6 attribution models with best-fit guidance.

- ### 13. Pricing Strategy

- Pricing psychology (charm pricing, anchoring, decoy effect, bundling, annual discounts). Pricing page best practices (3 tiers, highlight recommended, comparison table, FAQ, social proof, risk reversal).

- ### 14. Product Launch Playbook

- **Pre-launch** (4-8 weeks): waitlist, seed content, partners, assets, beta testing.

- **Launch week**: day-by-day plan across email, social, PR, partners, content, urgency.

- **Post-launch** (2-4 weeks): channel analysis, case studies, retargeting, iteration.

- ### 15. Growth Loops & Virality

- 6 loop types: Viral, Content, Paid, Sales, Community, Product. Referral program design: double-sided incentives, instant rewards, pre-written sharing, prompt at delight, escalating tiers.

- ### 16. Competitive Intelligence

- Competitor audit template (10 dimensions). Differentiation matrix for feature comparison and messaging focus.

- ### 17. Email Marketing Strategy

- 6 essential sequences: Welcome, Onboarding, Nurture, Abandoned cart/trial expiry, Win-back, Post-purchase/upsell. Best practices for subject lines, preview text, CTAs, send times, segmentation.

- ### 18. Social Media Strategy

- Platform selection guide by audience type. 5 content pillars: Educational, Inspirational, Entertaining, Promotional (max 20%), Community.

- ### 19. Retention & Loyalty

- Churn reduction: at-risk signals, proactive outreach, cancellation flow, exit surveys, win-back campaigns. Customer marketing: feature follow-ups, advisory boards, referrals, exclusive access, annual ROI reviews.

- ### 20. B2B Tactics

- ABM 5-step process: Identify → Research → Personalize → Engage → Measure. High-converting B2B content: case studies, ROI calculators, comparison pages, industry reports, webinars.

+ # Marketing Strategist

- ### 21. PR & Earned Media

+ ## Purpose

- Press release structure (6 parts). Media pitching tips: personalize, lead with story angle, short pitch, provide assets, newsjacking.

+ Comprehensive marketing strategy across 25 disciplines — positioning, copywriting frameworks, buyer psychology, SEO, CRO, paid ads, funnel architecture, content strategy, growth loops, analytics, pricing, product launches, and competitive intelligence. Use when the user needs marketing strategy, campaign planning, copy review, landing page audits, ad creation, GTM plans, or growth advice.

- ### 22-25. Marketing Operations

+ ## Routing

- Martech stack essentials by category. Budget allocation by business stage (pre-revenue → early → growth → enterprise).

+ - Use when: User asks about marketing strategy, copywriting, landing page optimization, SEO, paid ads, funnel design, GTM plans, pricing strategy, product launches, growth tactics, content strategy, competitive analysis, or general marketing advice

+ - Do not use when: User asks specifically about email marketing (use email-marketing-bible), writing tweets (use twitter skill), or community engagement (use auto-commenter). Use this skill for strategic marketing questions that span multiple channels or disciplines.

+ - Outputs: Marketing strategies, copy variants, audit reports, campaign plans, pricing recommendations, funnel designs, GTM playbooks, competitive analyses, A/B test plans

+ - Success criteria: User receives actionable marketing advice with specific frameworks, copy suggestions, or strategic plans they can immediately execute

- ## Common Workflows

+ ## Trigger Examples

- | User Says | What Happens |

- |-----------|-------------|

- | "Audit my landing page" | Above-fold check + CRO checklist + copy framework analysis + social proof audit + mobile check + prioritized improvements with rewrites |

- | "Write ad copy for X" | Clarify audience/platform/objective → Ad copy framework → 3-5 variants → targeting suggestions → A/B test plan |

- | "Build a GTM plan" | Positioning → competitive landscape → funnel design → channel selection → content calendar → campaign timeline → KPIs → 30/60/90 day plan |

- | "Improve my SEO" | On-page audit → technical SEO check → keyword opportunities → backlink review → pillar-cluster content plan → rank tracking setup |

- | "Help me with pricing" | Competitor analysis → pricing psychology → tier structure → page design → A/B tests for sensitivity |

- | "Create a content strategy" | Personas → keywords → pillar-cluster architecture → repurposing chain → editorial calendar → distribution plan → KPIs |

- | "Plan a product launch" | Pre-launch checklist → waitlist strategy → launch week day-by-day → channel assets → post-launch optimization → metrics |

- | "Reduce our churn" | Churn signal identification → cancellation flow → proactive outreach → win-back sequences → product recommendations → retention KPIs |

+ ### Positive

- ## Integration with Other CoWork OS Skills

+ - Use the marketing-strategist skill for this request.

+ - Help me with marketing strategist.

+ - User asks about marketing strategy, copywriting, landing page optimization, SEO, paid ads, funnel design, GTM plans, pricing strategy, product launches, growth tactics, content strategy, competitive analysis, or general marketing advice

+ - Marketing Strategist: provide an actionable result.

- This skill provides the **strategic layer**. Channel-specific skills provide execution depth:

+ ### Negative

- | Skill | When to Use Instead/Together |

- |-------|------------------------------|

- | **Email Marketing Bible** | Deep email sequence building, deliverability, compliance |

- | **Twitter/X Writer** | Writing individual tweets and threads |

- | **Auto Commenter** | Community engagement and comment generation |

- | **Humanizer** | Polishing AI-generated marketing copy |

- | **Lead Scraper** | Building prospect lists for outreach campaigns |

- | **Content Monitor** | Tracking competitor content changes |

- | **Stock Analysis** | Market context for investor-facing marketing |

+ - User asks specifically about email marketing (use email-marketing-bible), writing tweets (use twitter skill), or community engagement (use auto-commenter). Use this skill for strategic marketing questions that span multiple channels or disciplines.

+ - Do not use marketing-strategist for unrelated requests.

+ - This request is outside marketing strategist scope.

+ - This is conceptual discussion only; no tool workflow is needed.

- ## Comparison with ClawHub Version

+ ## Parameters

- | Feature | ClawHub (Marketing Mode v1.0.0) | CoWork OS |

- |---------|----------------------------------|-----------|

- | Disciplines | 23 marketing tools (listed) | **25 disciplines with full frameworks, checklists, and templates** |

- | Copywriting | Included | **5 named frameworks (PAS, AIDA, BAB, 4Ps, FAB) + 10 headline formulas + CTA science** |

- | Psychology | "Psychological principles" | **Cialdini's 7 principles + 10 cognitive biases with application guidelines + 4 decision triggers** |

- | SEO | Included | **Full on-page checklist (10 items) + technical SEO + keyword research process + 6 link building tactics** |

- | CRO | "Conversion rate improvement" | **Above-the-fold formula + 10-item CRO checklist + A/B testing methodology with 7 high-impact test ideas** |

- | Paid ads | "Paid advertising tactics" | **Platform-specific guidance: Google Ads (Quality Score, SKAGs) + Meta Ads (UGC, audiences, CBO) + LinkedIn Ads** |

- | Funnel design | Not mentioned | **Full TOFU-BOFU architecture + 7 lead magnet types ranked + 7-email nurture sequence template** |

- | Growth loops | Not mentioned | **6 loop types + referral program design framework** |

- | Analytics | Not mentioned | **Channel-specific KPIs + UTM conventions + 6 attribution models** |

- | Pricing | Not mentioned | **Pricing psychology + tier design + page layout best practices** |

- | Product launch | Not mentioned | **Pre-launch/launch/post-launch playbook with day-by-day plan** |

- | Competitive intel | Not mentioned | **Audit template (10 dimensions) + differentiation matrix** |

- | B2B tactics | Not mentioned | **ABM 5-step process + 5 high-converting B2B content types** |

- | PR | Not mentioned | **Press release structure + media pitching tips + newsjacking** |

- | Retention | Not mentioned | **Churn reduction tactics + customer marketing playbook** |

- | Parameters | Not documented | **3 parameters: task, channel (10 options), stage (4 options)** |

- | Workflows | Not documented | **8 detailed workflow recipes with step-by-step process** |

- | Skill integration | Standalone | **References 7 complementary CoWork OS skills for execution depth** |

- | Benchmarks | Not mentioned | **Conversion benchmarks, lift percentages, budget allocation ratios throughout** |

+ |---|---|---|---|

- ## Notes

+ ## Runtime Prompt

- - All recommendations are adapted to the user's specific business, audience, and budget

- - Every recommendation includes how to measure its impact

- - References existing CoWork OS skills where relevant for execution depth

- - Marketing tactics evolve rapidly — principles are evergreen, platform hacks are not

- - Always caveat that results vary and testing is essential

+ - Current runtime prompt length: 1200 characters.

+ - Runtime prompt is defined directly in `../marketing-strategist.json`.