git:20260618.ff8c0b8 to git:20260629.964c192

6 added, 0 removed. Audit A to A.

---

name: go-to-market-playbook

description: |

A reusable Go-to-Market strategy template for both B2B and B2C launches. Covers positioning, messaging, ICP definition, channel selection, and competitive analysis frameworks. By @WeiYipei.

source: https://github.com/Gingiris-1031/gingiris-skills/tree/main/skills/go-to-market-playbook

tags:

- go-to-market

- gtm

- product-launch

- startup-launch

- positioning

- icp

- b2b-saas

- saas

- startup

- competitive-analysis

- claude-code

- ai-agent-skill

- messaging

- channel-selection

- latest

---

+ ## ⚠️ 区分 B2B 与 2C

+ 本 skill 默认偏 dev / 开源 / B2B SaaS。若产品是 **2C 消费品 / 教育 / 应用 / 游戏**：核心指标换成 D1/D7/D30 留存、激活率、病毒系数 K（非 MRR/CAC/LTV）；冷启动渠道换成垂类社区 / 短视频 / 垂直 KOL（非 PH/HN/LinkedIn）。完整 2C 适配指南 + 各国渠道公开数据见 → `gingiris-seo-geo/references/2c-adaptation.md`。

+ ---

## 📦 Install

```bash

clawhub install go-to-market-playbook

```

**What you get after installing:**

- Positioning canvas and ICP worksheet you can fill in for any product launch

- Channel-market fit matrix matching distribution to your buyer journey

- Competitive battle cards and objection-handling messaging framework

---

# Go-to-Market Strategy Template — B2B & B2C Launch Planning

> 🌍 **Language / 语言**: [中文](#中文版) | [English](references/en/README.md) | [日本語](references/ja/README.md) | [한국어](references/ko/README.md)

A structured GTM template you can fill in for any product launch — B2B or B2C.

- **Positioning canvas**: Define your category, differentiator, and value prop

- **ICP worksheet**: Identify and prioritize your ideal customer profiles

- **Messaging framework**: Headlines, elevator pitches, and objection handling

- **Channel-market fit**: Match distribution channels to your buyer journey

- **Competitive analysis**: Battle cards and positioning against alternatives

## Related Gingiris Skills

- Full version: https://clawhub.ai/skill/gingiris-b2b-growth

- All skills: https://clawhub.ai/user/gingiris

- Follow: [@WeiYipei on X](https://x.com/WeiYipei)