content-distribution · diff

v1.0.0 to v1.0.0

6 added, 0 removed. Audit A to A.

---

name: content-distribution

description: >-

Distribute content across channels for maximum reach — multi-platform repurposing,

syndication, paid amplification, email distribution, and partner promotion.

Use when getting content in front of an audience, repurposing content, or

building a distribution engine. Triggers on: "content distribution", "promote

content", "repurpose content", "syndication", "amplify content", "get more

eyes on", or any content amplification request.

license: MIT

compatibility: Claude Code, Cursor, Codex, Hermes, Windsurf, OpenCode, Gemini CLI, Copilot, Zed, VS Code, Goose

metadata:

version: "1.0.0"

author: LeadMagic

category: creative

tags: [content, distribution, repurposing, syndication, amplification]

related_skills: [content-marketing, social-media-strategy, marketing-strategy, paid-advertising]

frameworks:

- "Content Distribution Matrix"

- "Gary Vaynerchuk Content Model"

- "Ann Handley — Everybody Writes"

---

# Content Distribution

## Overview

Creating content is 20% of the work. Distributing it is 80%. Most teams spend

weeks on a piece of content and 10 minutes tweeting about it. This skill

flips that: build a distribution engine that gives every piece of content

maximum reach across every channel your ICP uses.

## Frameworks Referenced

This skill is grounded in public frameworks and source material relevant to the task:

- **Content Distribution Matrix.** Use the relevant method or published guidance where it improves the requested deliverable; do not cite it as decoration.

- **Gary Vaynerchuk Content Model.** Use the relevant method or published guidance where it improves the requested deliverable; do not cite it as decoration.

- **Ann Handley — Everybody Writes.** Use the relevant method or published guidance where it improves the requested deliverable; do not cite it as decoration.

## When to Use

- "Distribute this content piece"

- "Build a content distribution plan"

- "Repurpose our content across channels"

- "Get more reach for our content"

- "Promote our article/podcast/video"

- "Build a distribution engine"

## Step-by-Step Process

### Phase 1: Content Atomization

One long-form piece → 10+ derivative assets:

| Source | → Derivative Assets |

|---|---|

| Blog post (2000 words) | LinkedIn post (text-only), LinkedIn carousel (key points), Twitter thread, email newsletter section, podcast talking point, YouTube short, infographic, quotes for social graphics, slide deck, guest post angle |

| Podcast episode | Blog post (transcript + insights), social clips (60s), quote graphics, LinkedIn post, email to subscribers, show notes with links |

| Webinar/video | Blog recap, social clips (30-60s), slide deck, email follow-up to registrants, LinkedIn post with key insight, quotes from speakers |

**Rule:** Create once, distribute 10+ times across 10+ formats. Never publish

a piece of content in only one format.

### Phase 2: Channel Distribution Matrix

|---|---|---|---|

### Phase 3: Paid Amplification

Organic reach has limits. Paid amplification extends it:

- **LinkedIn boosted post:** Take a high-performing organic post → sponsor

to your ICP. $50-200/post. Best ROI on already-validated content.

- **Meta retargeting:** Serve content to website visitors who didn't convert.

$1-5/day per audience segment.

- **Content syndication (Outbrain/Taboola):** Place content on publisher

sites. $0.10-1.00 CPC. Best for top-of-funnel content.

- **Newsletter sponsorships:** Sponsor relevant newsletters. $500-5K per

placement. Best for reaching specific audiences.

### Phase 4: Distribution Cadence

| Day | Action |

|---|---|

| **Launch day** | Blog published. LinkedIn post (founder). Twitter thread. Email to subscribers. |

| **Day 2** | LinkedIn carousel (key points). Reddit post. Industry community posts. |

| **Day 3** | LinkedIn post (different angle). Submit to aggregators. |

| **Day 7** | Newsletter roundup includes the piece. Social re-share with new hook. |

| **Day 14** | Boost top-performing organic post. Create derivative for partner promotion. |

| **Day 30** | Repurpose into new format (video, podcast). Re-share in communities. |

## Output Format

Content distribution plan with: atomization map (one source → 10+ derivatives),

channel matrix with frequency, paid amplification budget, and 30-day distribution

calendar.

## Quality Check

- [ ] Every long-form piece has 10+ derivative assets planned

- [ ] Channel matrix populated with formats and frequencies

- [ ] Paid amplification budget allocated for top performers

- [ ] 30-day distribution calendar created

- [ ] Partner cross-promotion planned for top pieces

## Common Pitfalls

1. **Spend 90% on creation, 10% on distribution.** Flip it. A great piece of

content nobody sees is wasted. Distribution is the multiplier.

2. **Publish once, done.** The same piece should appear across 10+ formats

and channels over 30 days. Most value comes from derivatives.

3. **Self-promo in communities.** Posting "check out my article" in Reddit

gets removed. Post the insight with no link. The community finds you.

4. **No paid amplification.** Organic reach on LinkedIn is 2-5% of followers.

Boost your best content to reach the other 95%.

5. **Company page only.** Founder posts get 10x the reach of company posts.

Founder is the distribution channel at <$10M ARR.

+ ## Execution Artifacts

+ - `references/framework-notes.md` — Named frameworks and reference tables

+ - `templates/output-template.md` — Deliverable shell for agent output

+ - `scripts/check-output.py` — Lightweight deliverable validator

## Related Skills

- **content-marketing**: Content strategy and creation

- **social-media-strategy**: Platform-specific posting

- **paid-advertising**: Paid amplification execution

- **marketing-strategy**: Overall channel mix