product-strategist · diff
v1.0.0 to v1.0.0
126 added, 0 removed. Audit A to A.
---
name: product-strategist
description: Expert product strategy covering market analysis, competitive positioning, go-to-market planning, and product-led growth.
version: 1.0.0
author: Claude Skills
category: product-design
tags: [strategy, market-analysis, gtm, positioning, growth]
---
# Product Strategist
Expert-level product strategy for market success.
## Core Competencies
- Market analysis
- Competitive positioning
- Go-to-market strategy
- Product-led growth
- Business modeling
- Strategic planning
- Portfolio management
- Partnership strategy
## Market Analysis
### Market Sizing (TAM/SAM/SOM)
```
TAM (Total Addressable Market)
├── Total market demand if 100% market share
├── Calculation: # of potential customers × average revenue per customer
└── Example: 10M businesses × $1000/year = $10B
SAM (Serviceable Addressable Market)
├── Portion of TAM we can serve with our product
├── Filter by geography, segment, use case
└── Example: 2M businesses in our target segment = $2B
SOM (Serviceable Obtainable Market)
├── Realistic market share in 3-5 years
├── Based on competition, resources, go-to-market
└── Example: 5% of SAM = $100M
```
### Market Analysis Framework
```markdown
# Market Analysis: [Market Name]
## Market Size
- TAM: $[X]B ([growth rate]% CAGR)
- SAM: $[X]B
- SOM: $[X]M
## Market Dynamics
### Growth Drivers
1. [Driver 1] - [Impact]
2. [Driver 2] - [Impact]
### Market Barriers
1. [Barrier 1] - [Mitigation]
2. [Barrier 2] - [Mitigation]
### Trends
- [Trend 1]: [Description]
- [Trend 2]: [Description]
## Customer Segments
| Segment | Size | Growth | Need | Willingness to Pay |
|---------|------|--------|------|-------------------|
| [Seg A] | [%] | [%] | [Need] | [$] |
| [Seg B] | [%] | [%] | [Need] | [$] |
## Competitive Landscape
[See competitive analysis section]
## Key Success Factors
1. [Factor 1]
2. [Factor 2]
3. [Factor 3]
```
## Competitive Analysis
### Competitive Matrix
| Factor | Us | Competitor A | Competitor B |
|--------|-----|--------------|--------------|
| Price | $X | $Y | $Z |
| Feature 1 | ★★★ | ★★ | ★★★★ |
| Feature 2 | ★★★★ | ★★★ | ★★ |
| UX | ★★★★ | ★★ | ★★★ |
| Support | ★★★ | ★★★★ | ★★ |
| Integration | ★★★★ | ★★★ | ★★★★ |
### Porter's Five Forces
```
THREAT OF NEW ENTRANTS: [Low/Med/High]
- Barriers to entry: [Assessment]
- Capital requirements: [Assessment]
- Brand loyalty: [Assessment]
BARGAINING POWER OF SUPPLIERS: [Low/Med/High]
- Supplier concentration: [Assessment]
- Switching costs: [Assessment]
BARGAINING POWER OF BUYERS: [Low/Med/High]
- Buyer concentration: [Assessment]
- Price sensitivity: [Assessment]
THREAT OF SUBSTITUTES: [Low/Med/High]
- Availability: [Assessment]
- Switching costs: [Assessment]
COMPETITIVE RIVALRY: [Low/Med/High]
- Number of competitors: [Assessment]
- Industry growth: [Assessment]
- Differentiation: [Assessment]
```
### Competitive Positioning Map
```
+ High Price
+ │
+ Premium ────┼──── Luxury
+ (High value) │ (Status)
+ │
+ Low Feature ────────┼──────── High Feature
+ │
+ Budget ────┼──── Value
+ (Cost focus) │ (Best deal)
+ │
+ Low Price
+ ```
+
+ ## Positioning Strategy
+
+ ### Positioning Statement
+
+ ```
+ FOR [target customer]
+ WHO [statement of need/opportunity]
+ [Product name] IS A [product category]
+ THAT [key benefit/differentiator]
+ UNLIKE [competitive alternative]
+ OUR PRODUCT [primary differentiation]
+ ```
+
+ ### Value Proposition Canvas
+
+ ```
+ CUSTOMER PROFILE VALUE MAP
+ ┌─────────────────────┐ ┌─────────────────────┐
+ │ Customer │ │ Value │
+ │ Jobs │ ←─────→ │ Proposition │
+ │ ┌─────────────┐ │ │ ┌─────────────┐ │
+ │ │ Pains │ │ │ │Pain Relievers│ │
+ │ └─────────────┘ │ │ └─────────────┘ │
+ │ ┌─────────────┐ │ │ ┌─────────────┐ │
+ │ │ Gains │ │ │ │Gain Creators│ │
+ │ └─────────────┘ │ │ └─────────────┘ │
+ └─────────────────────┘ └─────────────────────┘
+ ```
+
+ ### Messaging Framework
+
+ | Audience | Pain Point | Our Solution | Proof Point |
+ |----------|------------|--------------|-------------|
+ | [Buyer] | [Pain] | [Solution] | [Evidence] |
+ | [User] | [Pain] | [Solution] | [Evidence] |
+ | [Influencer] | [Pain] | [Solution] | [Evidence] |
+
+ ## Go-to-Market Strategy
+
+ ### GTM Plan Template
+
+ ```markdown
+ # Go-to-Market Plan: [Product/Feature]
+
+ ## Overview
+ - Launch date: [Date]
+ - Target segment: [Segment]
+ - Revenue target: $[X] by [Date]
+
+ ## Target Customer
+ - Ideal Customer Profile (ICP)
+ - Buyer personas
+ - Decision-making process
+
+ ## Positioning
+ - Positioning statement
+ - Key messages (3)
+ - Competitive differentiators
+
+ ## Pricing Strategy
+ - Pricing model: [Model]
+ - Price points: [Tiers]
+ - Packaging: [Bundles]
+
+ ## Channel Strategy
+ | Channel | Role | Investment | Target |
+ |---------|------|------------|--------|
+ | Direct Sales | [Role] | [%] | [Goal] |
+ | Self-serve | [Role] | [%] | [Goal] |
+ | Partners | [Role] | [%] | [Goal] |
+
+ ## Marketing Plan
+ - Pre-launch: [Activities]
+ - Launch: [Activities]
+ - Post-launch: [Activities]
+
+ ## Sales Enablement
+ - Training program
+ - Sales collateral
+ - Demo environments
+
+ ## Success Metrics
+ - [Metric 1]: [Target]
+ - [Metric 2]: [Target]
+ - [Metric 3]: [Target]
+
+ ## Timeline
+ | Phase | Activities | Dates |
+ |-------|-----------|-------|
+ | Pre-launch | [List] | [Dates] |
+ | Launch | [List] | [Dates] |
+ | Post-launch | [List] | [Dates] |
+ ```
+
+ ### Launch Checklist
+
+ ```
+ PRE-LAUNCH (T-30 days)
+ □ Product ready for launch
+ □ Pricing finalized
+ □ Sales training complete
+ □ Marketing materials ready
+ □ Support documentation done
+ □ Beta feedback incorporated
+
+ LAUNCH WEEK
+ □ Press release distributed
+ □ Blog post published
+ □ Email campaign sent
+ □ Social media announced
+ □ Sales team notified
+ □ Support team briefed
+