product-strategist · diff
v1.0.0 to v1.0.0
126 added, 0 removed. Audit A to A.
---
name: product-strategist
description: Expert product strategy covering market analysis, competitive positioning, go-to-market planning, and product-led growth.
version: 1.0.0
author: Claude Skills
category: product-design
tags: [strategy, market-analysis, gtm, positioning, growth]
---
# Product Strategist
Expert-level product strategy for market success.
## Core Competencies
- Market analysis
- Competitive positioning
- Go-to-market strategy
- Product-led growth
- Business modeling
- Strategic planning
- Portfolio management
- Partnership strategy
## Market Analysis
### Market Sizing (TAM/SAM/SOM)
```
TAM (Total Addressable Market)
├── Total market demand if 100% market share
├── Calculation: # of potential customers × average revenue per customer
└── Example: 10M businesses × $1000/year = $10B
SAM (Serviceable Addressable Market)
├── Portion of TAM we can serve with our product
├── Filter by geography, segment, use case
└── Example: 2M businesses in our target segment = $2B
SOM (Serviceable Obtainable Market)
├── Realistic market share in 3-5 years
├── Based on competition, resources, go-to-market
└── Example: 5% of SAM = $100M
```
### Market Analysis Framework
```markdown
# Market Analysis: [Market Name]
## Market Size
- TAM: $[X]B ([growth rate]% CAGR)
- SAM: $[X]B
- SOM: $[X]M
## Market Dynamics
### Growth Drivers
1. [Driver 1] - [Impact]
2. [Driver 2] - [Impact]
### Market Barriers
1. [Barrier 1] - [Mitigation]
2. [Barrier 2] - [Mitigation]
### Trends
- [Trend 1]: [Description]
- [Trend 2]: [Description]
## Customer Segments
| Segment | Size | Growth | Need | Willingness to Pay |
|---------|------|--------|------|-------------------|
| [Seg A] | [%] | [%] | [Need] | [$] |
| [Seg B] | [%] | [%] | [Need] | [$] |
## Competitive Landscape
[See competitive analysis section]
## Key Success Factors
1. [Factor 1]
2. [Factor 2]
3. [Factor 3]
```
## Competitive Analysis
### Competitive Matrix
| Factor | Us | Competitor A | Competitor B |
|--------|-----|--------------|--------------|
| Price | $X | $Y | $Z |
| Feature 1 | ★★★ | ★★ | ★★★★ |
| Feature 2 | ★★★★ | ★★★ | ★★ |
| UX | ★★★★ | ★★ | ★★★ |
| Support | ★★★ | ★★★★ | ★★ |
| Integration | ★★★★ | ★★★ | ★★★★ |
### Porter's Five Forces
```
THREAT OF NEW ENTRANTS: [Low/Med/High]
- Barriers to entry: [Assessment]
- Capital requirements: [Assessment]
- Brand loyalty: [Assessment]
BARGAINING POWER OF SUPPLIERS: [Low/Med/High]
- Supplier concentration: [Assessment]
- Switching costs: [Assessment]
BARGAINING POWER OF BUYERS: [Low/Med/High]
- Buyer concentration: [Assessment]
- Price sensitivity: [Assessment]
THREAT OF SUBSTITUTES: [Low/Med/High]
- Availability: [Assessment]
- Switching costs: [Assessment]
COMPETITIVE RIVALRY: [Low/Med/High]
- Number of competitors: [Assessment]
- Industry growth: [Assessment]
- Differentiation: [Assessment]
```
### Competitive Positioning Map
```
High Price
│
Premium ────┼──── Luxury
(High value) │ (Status)
│
Low Feature ────────┼──────── High Feature
│
Budget ────┼──── Value
(Cost focus) │ (Best deal)
│
Low Price
```
## Positioning Strategy
### Positioning Statement
```
FOR [target customer]
WHO [statement of need/opportunity]
[Product name] IS A [product category]
THAT [key benefit/differentiator]
UNLIKE [competitive alternative]
OUR PRODUCT [primary differentiation]
```
### Value Proposition Canvas
```
CUSTOMER PROFILE VALUE MAP
┌─────────────────────┐ ┌─────────────────────┐
│ Customer │ │ Value │
│ Jobs │ ←─────→ │ Proposition │
│ ┌─────────────┐ │ │ ┌─────────────┐ │
│ │ Pains │ │ │ │Pain Relievers│ │
│ └─────────────┘ │ │ └─────────────┘ │
│ ┌─────────────┐ │ │ ┌─────────────┐ │
│ │ Gains │ │ │ │Gain Creators│ │
│ └─────────────┘ │ │ └─────────────┘ │
└─────────────────────┘ └─────────────────────┘
```
### Messaging Framework
| Audience | Pain Point | Our Solution | Proof Point |
|----------|------------|--------------|-------------|
| [Buyer] | [Pain] | [Solution] | [Evidence] |
| [User] | [Pain] | [Solution] | [Evidence] |
| [Influencer] | [Pain] | [Solution] | [Evidence] |
## Go-to-Market Strategy
### GTM Plan Template
```markdown
# Go-to-Market Plan: [Product/Feature]
## Overview
- Launch date: [Date]
- Target segment: [Segment]
- Revenue target: $[X] by [Date]
## Target Customer
- Ideal Customer Profile (ICP)
- Buyer personas
- Decision-making process
## Positioning
- Positioning statement
- Key messages (3)
- Competitive differentiators
## Pricing Strategy
- Pricing model: [Model]
- Price points: [Tiers]
- Packaging: [Bundles]
## Channel Strategy
| Channel | Role | Investment | Target |
|---------|------|------------|--------|
| Direct Sales | [Role] | [%] | [Goal] |
| Self-serve | [Role] | [%] | [Goal] |
| Partners | [Role] | [%] | [Goal] |
## Marketing Plan
- Pre-launch: [Activities]
- Launch: [Activities]
- Post-launch: [Activities]
## Sales Enablement
- Training program
- Sales collateral
- Demo environments
## Success Metrics
- [Metric 1]: [Target]
- [Metric 2]: [Target]
- [Metric 3]: [Target]
## Timeline
| Phase | Activities | Dates |
|-------|-----------|-------|
| Pre-launch | [List] | [Dates] |
| Launch | [List] | [Dates] |
| Post-launch | [List] | [Dates] |
```
### Launch Checklist
```
PRE-LAUNCH (T-30 days)
□ Product ready for launch
□ Pricing finalized
□ Sales training complete
□ Marketing materials ready
□ Support documentation done
□ Beta feedback incorporated
LAUNCH WEEK
□ Press release distributed
□ Blog post published
□ Email campaign sent
□ Social media announced
□ Sales team notified
□ Support team briefed
+ POST-LAUNCH (T+30 days)
+ □ Performance metrics tracked
+ □ Customer feedback collected
+ □ Issues addressed
+ □ Learnings documented
+ □ Optimization plan created
+ ```
+
+ ## Product-Led Growth
+
+ ### PLG Metrics
+
+ ```
+ ACQUISITION
+ ├── Website visitors
+ ├── Sign-ups
+ └── Activation rate
+
+ ACTIVATION
+ ├── Time to value
+ ├── Aha moment reached
+ └── Feature adoption
+
+ RETENTION
+ ├── Daily/Weekly active users
+ ├── Feature stickiness
+ └── Churn rate
+
+ REVENUE
+ ├── Conversion rate (free → paid)
+ ├── Expansion revenue
+ └── Net revenue retention
+
+ REFERRAL
+ ├── Viral coefficient
+ ├── NPS
+ └── Referral sign-ups
+ ```
+
+ ### PLG Flywheel
+
+ ```
+ ┌──────────────────────────┐
+ │ │
+ ▼ │
+ ┌─────────┐ ┌──────┴──────┐
+ │ Acquire │ │ Refer │
+ │ Users │ │ Others │
+ └────┬────┘ └─────────────┘
+ │ ▲
+ ▼ │
+ ┌─────────┐ ┌──────┴──────┐
+ │ Activate│ │ Expand │
+ │ Users │──────────────│ Usage │
+ └────┬────┘ └─────────────┘
+ │ ▲
+ ▼ │
+ ┌─────────┐ ┌──────┴──────┐
+ │ Engage │──────────────│ Monetize │
+ │ Users │ │ Users │
+ └─────────┘ └─────────────┘
+ ```
+
+ ## Business Modeling
+
+ ### Business Model Canvas
+
+ ```
+ ┌─────────────────────────────────────────────────────────────┐
+ │ Key │ Key │ Value │ Customer │
+ │ Partners │ Activities │ Propositions │ Relationships│
+ │ │ │ │ │
+ │ [Who] │ [What] │ [Why] │ [How] │
+ ├───────────────┼───────────────┼───────────────┼─────────────┤
+ │ Key │ │ │ Customer │
+ │ Resources │ │ │ Segments │
+ │ │ │ │ │
+ │ [With what] │ │ │ [For whom] │
+ ├───────────────┴───────────────┴───────────────┴─────────────┤
+ │ Cost Structure │ Revenue Streams │
+ │ │ │
+ │ [How much] │ [How] │
+ └──────────────────────────────┴──────────────────────────────┘
+ ```
+
+ ### Unit Economics
+
+ ```
+ LTV (Lifetime Value)
+ = ARPU × Gross Margin × Customer Lifetime
+ = $100/mo × 70% × 36 months = $2,520
+
+ CAC (Customer Acquisition Cost)
+ = Total Sales & Marketing / New Customers
+ = $500,000 / 1,000 = $500
+
+ LTV:CAC Ratio
+ = $2,520 / $500 = 5.04:1 (Target: >3:1)
+
+ CAC Payback
+ = CAC / (ARPU × Gross Margin)
+ = $500 / ($100 × 70%) = 7.1 months
+ ```
+
+ ## Reference Materials
+
+ - `references/market_analysis.md` - Market research frameworks
+ - `references/competitive_intel.md` - Competitive analysis methods
+ - `references/gtm_playbook.md` - Go-to-market strategies
+ - `references/plg_guide.md` - Product-led growth tactics
+
+ ## Scripts
+
+ ```bash
+ # Market sizing calculator
+ python scripts/market_sizing.py --segment enterprise --geo north_america
+
+ # Competitive tracker
+ python scripts/competitive_tracker.py --competitors comp1,comp2,comp3
+
+ # GTM timeline generator
+ python scripts/gtm_timeline.py --launch-date 2024-03-01
+
+ # Unit economics calculator
+ python scripts/unit_economics.py --arpu 100 --margin 0.7 --lifetime 36
+ ```