product-strategist v1.0.0A

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---
name: product-strategist
description: Expert product strategy covering market analysis, competitive positioning, go-to-market planning, and product-led growth.
version: 1.0.0
author: Claude Skills
category: product-design
tags: [strategy, market-analysis, gtm, positioning, growth]
---

# Product Strategist

Expert-level product strategy for market success.

## Core Competencies

- Market analysis
- Competitive positioning
- Go-to-market strategy
- Product-led growth
- Business modeling
- Strategic planning
- Portfolio management
- Partnership strategy

## Market Analysis

### Market Sizing (TAM/SAM/SOM)

```
TAM (Total Addressable Market)
├── Total market demand if 100% market share
├── Calculation: # of potential customers × average revenue per customer
└── Example: 10M businesses × $1000/year = $10B

SAM (Serviceable Addressable Market)
├── Portion of TAM we can serve with our product
├── Filter by geography, segment, use case
└── Example: 2M businesses in our target segment = $2B

SOM (Serviceable Obtainable Market)
├── Realistic market share in 3-5 years
├── Based on competition, resources, go-to-market
└── Example: 5% of SAM = $100M
```

### Market Analysis Framework

```markdown
# Market Analysis: [Market Name]

## Market Size
- TAM: $[X]B ([growth rate]% CAGR)
- SAM: $[X]B
- SOM: $[X]M

## Market Dynamics

### Growth Drivers
1. [Driver 1] - [Impact]
2. [Driver 2] - [Impact]

### Market Barriers
1. [Barrier 1] - [Mitigation]
2. [Barrier 2] - [Mitigation]

### Trends
- [Trend 1]: [Description]
- [Trend 2]: [Description]

## Customer Segments

| Segment | Size | Growth | Need | Willingness to Pay |
|---------|------|--------|------|-------------------|
| [Seg A] | [%] | [%] | [Need] | [$] |
| [Seg B] | [%] | [%] | [Need] | [$] |

## Competitive Landscape
[See competitive analysis section]

## Key Success Factors
1. [Factor 1]
2. [Factor 2]
3. [Factor 3]
```

## Competitive Analysis

### Competitive Matrix

| Factor | Us | Competitor A | Competitor B |
|--------|-----|--------------|--------------|
| Price | $X | $Y | $Z |
| Feature 1 | ★★★ | ★★ | ★★★★ |
| Feature 2 | ★★★★ | ★★★ | ★★ |
| UX | ★★★★ | ★★ | ★★★ |
| Support | ★★★ | ★★★★ | ★★ |
| Integration | ★★★★ | ★★★ | ★★★★ |

### Porter's Five Forces

```
THREAT OF NEW ENTRANTS: [Low/Med/High]
- Barriers to entry: [Assessment]
- Capital requirements: [Assessment]
- Brand loyalty: [Assessment]

BARGAINING POWER OF SUPPLIERS: [Low/Med/High]
- Supplier concentration: [Assessment]
- Switching costs: [Assessment]

BARGAINING POWER OF BUYERS: [Low/Med/High]
- Buyer concentration: [Assessment]
- Price sensitivity: [Assessment]

THREAT OF SUBSTITUTES: [Low/Med/High]
- Availability: [Assessment]
- Switching costs: [Assessment]

COMPETITIVE RIVALRY: [Low/Med/High]
- Number of competitors: [Assessment]
- Industry growth: [Assessment]
- Differentiation: [Assessment]
```

### Competitive Positioning Map

```