sdr-outbound-rules ยท diff
git:20260130.9b3c151 to git:20260130.4caa77f
25 added, 0 removed. Audit A to A.
---
name: sdr-outbound-rules
description: SDR outbound writing rules, 8 allowed messaging frameworks, and tone guidelines by offer type. Use when training SDRs, creating messaging guidelines, or standardizing outbound quality.
---
# SDR Outbound Writing Rules
## Core Writing Rules
```
Emails: 60-90 words maximum
No bullets in cold emails
One CTA only
CTA Rules:
- Clear and direct
- Respectful of their time
- Scheduling-oriented when possible
```
---
## Personalization Inputs to Use
- Name
- Company
- Role
- Industry
- Challenge (if known)
- Goal (if known)
- Source/trigger
- Familiarity level
---
## 8 Allowed Messaging Frameworks
### 1. Before/After
Show transformation from current state to desired state.
### 2. Pattern Interrupt
Break expected email patterns to grab attention.
### 3. Ask Before Pitch
Lead with question, earn right to pitch.
### 4. Upfront Value
Provide value before asking for anything.
### 5. Do the Math
Calculate potential impact with numbers.
### 6. Challenge of Similar Companies
Reference industry-specific patterns.
### 7. Neutral Insight
Share third-party resource, build trust.
### 8. Typical Problems by Role
Address role-specific pain points.
---
## Tone by Offer Type
### Agency Services
- Consultative
- Strategic
- Calm
- Position as trusted advisor
### Accelerator
- Slang professional
- Friendly
- Curious
- Approachable expert
### Outbound Cold
- Pattern interrupt
- Short
- Clear
- Direct but not aggressive
---
## Quality Standards
### Good Email
- 60-90 words
- One clear CTA
- Specific social proof
- Relevant trigger
- Human tone
### Bad Email
- 150+ words
- Multiple CTAs
- Vague claims
- No personalization
- Corporate tone
---
## Review Checklist
Before sending any outreach:
- [ ] Under 90 words?
- [ ] Single CTA?
- [ ] Trigger or personalization included?
- [ ] Social proof specific (numbers)?
- [ ] Tone matches offer type?
- [ ] No buzzwords?
- [ ] No fake enthusiasm?
- [ ] Would you respond to this?
+ ---
+
+ ## Combines with
+
+ | Skill | Why |
+ |-------|-----|
+ | `sdr-master-prompts` | AI prompts following these rules |
+ | `email-writing-frameworks` | Approved framework structures |
+ | `josh-braun-copywriting` | Quality writing principles |
+ | `email-metrics-benchmarks` | Track rule impact on metrics |
+
+ ## Example prompts
+
+ ```
+ Review this email against the SDR outbound rules checklist.
+ ```
+
+ ```
+ Rewrite this 150-word email to be under 90 words.
+ ```
+
+ ```
+ Which of the 8 frameworks should I use for a cold outbound campaign?
+ ```
+