git:20260706.63abb98 to git:20260706.f77d636

---

name: b2b-marketing-playbook

description: |

Complete B2B marketing pipeline combining LinkedIn content, cold email sequences, and webinar funnels. Designed for SaaS founders doing $0–$1M ARR who need predictable lead generation. By @WeiYipei.

source: https://github.com/Gingiris-1031/gingiris-skills/tree/main/skills/b2b-marketing-playbook

tags:

- b2b-marketing

- lead-generation

- cold-email

- linkedin

- b2b-saas

- saas-marketing

- saas

- startup

- revenue-growth

- abm

- claude-code

- ai-agent-skill

- webinar-funnel

- pipeline

- latest

---

## 📦 Install

```bash

clawhub install b2b-marketing-playbook

```

**What you get after installing:**

- LinkedIn content cadence + DM-to-demo conversion sequences

- Cold email templates with personalization formulas and follow-up timing

- ABM targeting framework with pipeline velocity and CAC benchmarks

---

# B2B Marketing Playbook — LinkedIn + Cold Email + Webinar Pipeline

> 🌍 **Language / 语言**: [中文](#中文版) | [English](references/en/README.md) | [日本語](references/ja/README.md) | [한국어](references/ko/README.md)

Three proven channels woven into one repeatable pipeline for B2B SaaS.

- **LinkedIn engine**: Content cadence, engagement pods, and DM-to-demo flow

- **Cold email sequences**: Subject lines, personalization, and follow-up timing

- **Webinar funnel**: Topic selection, promotion, and post-webinar nurture

- **ABM layer**: Account-based targeting for enterprise deals

- **Metrics dashboard**: Pipeline velocity, SQL rate, and CAC benchmarks

## Enterprise Deal Mechanics (added 2026)

Marketing gets the meeting; these rules get the money. Distilled from a multi-agent OSS commercialization retrospective:

**Cash structure**

- Stage private-deployment payments **3:4:3** (or 4:4:2): tranche one when the first features go live, two at full deployment, the final slice after 3–6 months of operations.

- **30% due the day the contract is signed** — no exceptions. Write a **0.5%-per-day late penalty** into the contract text itself.

- Retain leverage: keep 1–2 features running on infrastructure you control until the final invoice clears. Disclose this before signature and codify it in the terms.

- Chase overdue balances at the top of the customer's org chart, not with your day-to-day contact; if your champion stalls, one or two escalations to the CEO are fair game.

**Scope defense**

- Split the customer's raw wishlist (SOR) from the signed commitment (SOW carrying acceptance criteria, delivery milestones, and change clauses). The SOW is signed alongside the contract, same day.

- Every modification flows through a change-control step: written request → both project managers price the impact on cost and schedule → signed amendment. Verbal enthusiasm on calls binds nobody — paper or it didn't happen.

- Name the acceptance sign-off person in the contract; keep records of every meeting and decision.

**Negotiation posture**

- They ask for 50 features and you could build 40: commit to 10, then "stretch" to 15 as a favor. Generosity you planned is leverage; generosity they extracted is lost margin.

- Price unwanted work high instead of declining it — the quote does the refusing.

- Only two requests genuinely justify on-prem: data privacy and internal permission-system integration; everything else belongs on SaaS. SaaS customization → sell a license. SSO-style integrations → open your API plus standard docs and let the customer build.

**Revenue arithmetic**

- $1M ARR = nine ~$100K enterprise accounts (typical split: $30–50K standard service + $30K implementation + $20K training) **or** five hundred $200/yr subscriptions. Run each leg as its own closed loop.

- Partner economics: referral resellers earn 10–20%; silver tier (>$100K/yr sold) 15%; gold (>$300K) 20%. Vet any partner with three questions — what they carried before, where their customers come from, reseller vs service partner.

- Content ratio that closes: 80% "how we made customers successful," 20% about yourself. Decks open with the buyer's pain, then the fix.

## Related Gingiris Skills

- Follow: [@WeiYipei on X](https://x.com/WeiYipei)